brand positioning

Clinic Shampoo The Clinic Shampoo advertisement featured a girl child who is embarrassed because of her extremely lifeless hair. Is that the age when a kid should be worried about her looks and hair? Such advertisements make children grow older beyond their years and thus induce wrong attitudes...

Kwality Walls Kwality Walls came with a series of double meaning advertisements with lines like ‘what’s on your stick?’ and the ‘the big F’. It showed a group of girls ragging few guys, where in extremely rude and vulgar behavior was displayed by the protagonist, with an all the more vulgar...

Some years back, there was an advertisement for Thumps Up, which had a man standing at a cliff and performing ‘bungee jumping’ just to grab a bottle of Thumps Up from the crates lying in a truck below. A kid after watching this advertisement attempted a similar feat and jumped from the fifth...

This advertisement shows depressed school student wishing good bye to their principal. Out of their respect and love for their principal, they buy him a Raymond cut piece. It influences the kids to give teachers the respect they deserve and love them for the knowledge they bestow upon us.

It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever...

The use of testimonials by advertisers dates back to the 19th century when medicines were patented. Firms have been juxtaposing their brands and themselves with celebrity endorsers (e.g., athletes, actors) in the hope that celebrities may boost effectiveness of their marketing. The increasing...

Case: Pantene unveils 'Shine Morning to Night' campaign Pantene, the world's largest selling shampoo from Procter & Gamble conducted a consumer research on identifying the top hair needs which revealed that Indian women rated 'Shine' as the No.1 hair attribute. August 26, 2002, Mumbai...

• Brand placement Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows. The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television...

BACKGROUND • The brand was launched in 1995 in the conservative coconut hair oil market. • The product was launched as a value-added coconut hair oil instead of another ‘me-too’ pure coconut oil. • It had henna, amla & lemon along with coconut oil. • It was priced at a 50% premium over branded...

POSITIONING PPT.......:cr-02902::cr-02902::cr-02902::cr-02902::cr-02902::cr-02902::cr-02902:

guys in this forum i would like to post each and every module of brand management and daily updates:SugarwareZ-172::SugarwareZ-224::SugarwareZ-224:guys these eleven modules are d latest one s and will surely covers each and every aspect these notes were made by our seniors hope u liked...

Project Report on PEPSI : this is the project study on pepsi which will help you a lot to know about pepsi and you can download it as well

Hey guys, here are the notes for Brand Management. :tea:

hey mates my project topic is Radio Industry (FM Radio) Please give me related links for it.... its hard n fast thanks