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hi ,
i want to get the solution of case studies included in Consumer Behavior by Schiffman 9e
can anyone help me in this regard :behindsofa:
thanks in advance !!!!
Hello Folks,
Sharing a very interesting (though strictly personal) list of the Best and the Worst Advertisements of the year 2009. We all know that last year the ad-bazaar saw a lot of Advertisements which can be classified in the category of 'The Good, The Bad and The Ugly'!!!
Go through it...
I have a project in this subject in which I must study and prepare a report on any political advertising campaign....I wanted to know any political ad campaigns (their titles and slogans) of political parties in India and USA...( In India,mostly assembly elections) ...Plz help me...
I am doing a project in this subject and I have to create a media plan. For this purpose, I need to find out the current TV audience measurement ratings i.e TRP and GRP. I could not find out the web site of INTAM i.e Indian National Television Audience Measurement. Please help me in this...
Corporate Advertising is aimed at the Corporate reputation.It aims at building corporate image and not brand image. It talks of company policies, ethics, values, different businesses and brands of a company.
business economy
Corporate advertising is a promotional strategy that is designed...
ADVERTISING APPEALS can be one of the methods that can influence in some extent the buying behavior of consumers, by using multiple appeals, rationally or emotionally it can impact the prospects of consumer’s purchase decision.
Rational Appeal;
Its directly related to the thinking process of...
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