behaviour

Influence of social and economic classes on consumer behavior Consumer behaviour is influenced by environment in which one lives. A number of factors such as culture, social class, personal influences, family, religion and his situation affect the decision process. Amongst them social class...

Life style concept Lifestyle is another factor, which influences consumer behaviour. Lifestyle can be defined as patterns, in which people live and spend time and money. It is one of the most popular concepts in marketing for understanding consumer behaviour and is more comprehensive and...

Influence of personality on buying behaviour Personality has many meanings. In consumer studies, personality is defined as consistent responses to environmental stimuli or we can also say patterns of behaviour that are consistent and enduring. An individual’s personality helps marketer to...

Influence of attitudes on buying behaviour Consumer characteristics like personality, lifestyles and attitudes, provide marketers with a fuller understanding of consumer behaviour than do demographics alone. To understand consumer attitudes, marketers need to know how consumers develop...

The main factors that influence buying behaviour are as follows 1. Economic factors: Price Income Distribution of income Competition with substitutes Utility Consumer preferences 2. Social factors: Culture Attitude of society Social values Life style Personality Size of...

POTENTIAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR Consumers are constantly being bombarded with marketing information and promotional messages. These messages could be about new product launches, special product promotions, and low-price offers. These appear everywhere from television...

Buying behaviour Consumer will buy whatever needed by him. But whatever he buys depends on some factors. The consumer buying is based on a particular behaviour, which if predicted helps the marketer to market his products thereby increasing the profits. This buying behaviour can be...

CONSUMER BEHAVIOUR Meaning and definition The study of consumer behaviour implies how and why a particular consumer or group reacts to decisions of producers. Consumer behaviour could be defined as “those actions directly involved in obtaining, consuming, and disposing of products and...

FACTORS INFLUENCING CONSUMER BEHAVIOUR 1. Cultural factor Subculture People with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial Groups, and geographic areas. The HSBC bank in Canada, web site in Mandarin and...

CONSUMER BEHAVIOUR Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy. It is a subcategory of marketing that blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision...

Questionnaire on Bike Name: Age: Occupation: 1. Do you have a bike? Yes No 2. Using bike for which purpose? Office Travelling Both Others 3. Which company bike do you possess? Bajaj Hero Honda Others 4. Why...

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR A consumer, making a purchase decision will be affected by the following three factors: 1. Personal Factors 2. Psychological Factors 3. Social Factors Personal Factors These factors were varying from person to person. Demographic...

CONSUMER BUYING BEHAVIOUR AND PERCEPTION IN SMALL CAR SEGMENT

Business ethics is the behavior that a business adheres to in its daily dealings with the world. The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large, but also to their one-on-one dealings with a single customer. Many...

what would be the effect of proper layouts in organized retailing on consumer behaviour

the first chapter of Consumer Behaviour Edition 9,

ORGANIZATIONAL BEHAVIOUR Defining Organizational Behaviour OB: Making Sense of Behaviour in Organizations How Will Knowing OB Make a Difference? Today’s Challenges in the Canadian Workplace What Is Organizational Behaviour? What is organizational behaviour? Isn’t organizational...

The following can be done to bring about a change in behaviour easily and that too rewarding.. Conduct market research & find out: The real reasons people are willing to contemplate changing their behavior. How people would prefer to accomplish behavior change. Whether opinions of others...

Movies and television are among the leading influences on a person's behavior. An individual may spend six hours per day or even longer, on the average, in front of a television set or video player, watching anything from situation comedies to horror films. This experience constitutes a powerful...

how consumer behaves based on market segmentation