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Description
This Project on Public Sector Banks
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CHAPTER 1
RESEARCH METHODOLOGY
Objectives of the Project
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Description
The study deals with two particular banks in the banking industry. One is the public sector banks (Punjab national bank) and another is the private sector bank (Axis Bank).
1
CHAPTER 3
1. Data Presentation
The study deals with two particular banks in the banking industry. One is...
Description
Before we begin to examine conceptual foundations of C.R.M. It will be useful to define what CRM is. A narrow perspective of customer relationship management is database marketing emphasizing the promotional aspects of marketing linked to database efforts.
Customer Relationship...
Description
PROJECT ON REBRANDING STRATEGIES OF BANK
REBRANDING INITIATIVES BY BANKS
BY: SIDDHARTH MISHRA(10DM010) NEELANJAN DUTTA(10DM021) AMIT KUMAR DAS(10DM031) JOYDEEP SHEE(10DM051) SIDHARTH MOHAPATRA(10DM041)
What is a brand ?
Branding is an effort to give a unique identity to the...
Description
REBRANDING INITIATIVE OF BANKS
REBRANDING INITIATIVES BY BANKS
BY: SIDDHARTH MISHRA(10DM010) NEELANJAN DUTTA(10DM021) AMIT KUMAR DAS(10DM031) JOYDEEP SHEE(10DM051) SIDHARTH MOHAPATRA(10DM041)
What is a brand ?
Branding is an effort to give a unique identity to the company’s...
Interbank call rates, the rate at which banks borrow from each other to meet their short-term fund requirements, edged higher at 9.00/9.10%, against its previous close of 8.95/9.00%, as banked preferred maintaining some liquidity into the system ahead of festive season.
The banks via Liquidity...
CARE has reaffirmed ‘AAA’ ratings to Axis Bank’s Lower Tier II Bonds worth of Rs 10,000 crore.
The rating factors in the healthy business growth complemented by robust branch network, experienced senior management, stable financial performance, comfortable capitalization levels, healthy...
Description
A Public Sector bank is one in which, the Government of India holds a majority stake. It is as good as the government running the bank.
REPORT OF THE COMMITTEE ON HR ISSUES OF PUBLIC SECTOR BANKS
June, 2010
CONTENTS
Acknowledgements Summary Chapter 1 CONSTITUTION OF THE...
Description
The official and ongoing educational activities within an organization designed to enhance the fulfillment and performance of employees. Training and development programs offered by a business might include a variety of educational techniques and programs that can be attended on a...
Description
In the management literature, gap analysis is the comparison of actual performance with potential performance. If a company or organization does not make the best use of current resources, or foregoes investment in capital or technology, it may produce or perform below its potential...
Description
A debit card is a plastic payment card that provides the cardholder electronic access to his or her bank account(s) at a financial institution. Some cards have a stored value with which a payment is made, while most relay a message to the cardholder's bank to withdraw funds from a...
Description
Credit is the trust which allows one party to provide resources to another party where that second party does not reimburse the first party immediately, but instead arranges either to repay or return those resources at a later date. The resources provided may be financial, or they...