Dear All,
I am attaching the solution for JJ Automotive Sales solution. The case study is about the stereotype developed among the car buyers for used-car dealers.
Will post the scan copy of the case soon.
DriveTime Automotive Group Inc., based in Phoenix, Arizona, is the largest used car seller and automobile finance company focusing on buyers with credit problems. The company has 83 dealers in 13 states, and more than 2000 employees. DriveTime has sold more than 300,000 cars and lent in excess...
automotive
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
drivetime
group
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
united states
word of mouth
Dollar-Thrifty Automotive Group NYSE: DTG is a holding company for Thrifty Car Rental and Dollar Rent a Car, formed in 1990 by Chrysler and spun off in 1997. The company at one time also owned Snappy Rent a Car (which was sold in 1994), Eurodollar and General Rent a Car (which was closed in...
automotive
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
dollar
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
thrifty
united states
word of mouth
Marketing Strategy of Delphi Automotive Systems Corporation : Delphi is an automotive parts company headquartered in Troy, Michigan, USA. Delphi is one of the world's largest automotive parts manufacturers and has approximately 146,600 employees (18,900 in the United States).[1]
With offices...
automotive
brand management
company analysis
customer satisfaction
delphi
digital marketing
direct marketing
internet marketing
key concept
key concepts
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
systems
united states
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company based in New York City, and was founded in 1995. The company operates auto dealerships in various parts of the United States. In 2006 it ranked 364 out of 500 [1]
As of First Quarter 2008, it is one of the largest automobile retailers...
advertising technologies
asbury
automotive
data centers
development cost
distribution strategies
group
innovative marketing
market capitalization
market research
marketing
marketing in europe
marketing mix
marketing strategy
marketing strategy of us
multinational corporation
new products
online productivity
pest analysis
product research
public corporation
revenue stream
strategy
swot analysis
united states
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company based in New York City, and was founded in 1995. The company operates auto dealerships in various parts of the United States. In 2006 it ranked 364 out of 500 [1]
As of First Quarter 2008, it is one of the largest automobile retailers...
India: A value-adding automotive and manufacturing hub
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hey guys,,uploading a report by TATA motors on the automobile industry....
its a gem of a presentation...........:SugarwareZ-191:
so all those ppl needing info..........here you get it:tea: