netrashetty
Netra Shetty
Hawaiian Airlines, Inc. is a major airline of the United States. It is the largest airline based in the State of Hawai'i, and is the 11th largest commercial airline in the country. Based in Honolulu CDP, City and County of Honolulu,[1][2] the airline operates its main hub at Honolulu International Airport and also operates a secondary hub out of Kahului Airport on the island of Maui. Hawaiian Airlines is owned by Hawaiian Holdings, Inc. (NASDAQ: HA). Mark Dunkerley is the President and Chief Executive Officer of Hawaiian Holdings.[3]
Hawaiian has never had a fatal accident in its entire history and is the oldest US carrier with such a distinction.[4] Hawaiian Airlines was the number one on-time carrier in the United States from November 2003 until November 2006, when rival Aloha Airlines took the number one spot, pushing Hawaiian to a close second.[5][6] The airline has also frequently been number one in fewest cancellations, baggage handling, and fewest oversales. Hawaiian Airlines has been rated the best carrier serving Hawaii by Travel + Leisure,[7] Zagat, and Condé Nast Traveler.[8]
Though gender specificity is more pronounced in areas such as beauty, experimentation around gender has been limited within food and drink. In soft drinks, Coca Cola's Diet Coke and Coke Zero are two well-known examples that have been specifically targeted to women and men, respectively.
Yet, these are similar products being marketed to the different genders rather than unique formulations specifically designed for male or female consumers.
Therefore, the food and soft drinks players which are currently creating and positioning products to suit a specific gender are the front runners of a trend which is occurring simultaneously across very different markets.
In Brazil, PepsiCo recently launched Ruffles “Your way,” chips/crisps with a barbecue flavour for men and a cream cheese flavour for women. In Japan, a range of ginger and yuzu flavoured bottled waters placed in 'feminine' packaging have been launched for female customers.
With soft drinks accounting for nearly 32% of the global food/beverage flavours market, it is no surprise that these players are testing the waters here first.
Females, flavours and functionality
Of course, with health and wellness as a driving force for the food and drinks industries, there is ample opportunity for brand owners to incorporate not only gender-specific flavours but also those that evoke gender-specific nutritional requirements and functionality.
Soy flavours, which can be marketed as both feminine and functional because of soy's links to breast cancer prevention and relief of menopause are a good example.
Flavours of fruits well-known for their antioxidant properties such as blueberries can also be targeted at beauty-conscious female consumers. Japan's Sapporo recently launched its yuzu flavoured Bi (beauty) soda which not only contains dietary fibre and collagen, but is flavoured with yuzu, a fruit which is renowned for its links to skin health.
More gender-specific flavours could be targeted at the health and wellness beverage sectors expected to see the most growth – RTD coffee and tea, which are forecast to grow 50% and 5% respectively between 2009 and 2014.
Transcending gender
Of course, the success of gender-specific flavours could very much depend on the strength of gender roles in a given market, as these specialised products are much more likely to take off in regions where male and female roles are still clearly defined.
However, as more women join the workforce in emerging markets and are free to spend their disposable incomes as they choose, these specialised products might be exactly what they desire.
Of course, players will need to take a nuanced approach which addresses gender differences in a subtle and tasteful way that does not offend or alienate any specific consumer groups. The trick will be creating the appropriate brand image and accompanying it with a high-impact marketing and educational campaign.
Either way, this blossoming trend highlights the need for flavour and fragrance houses to take a closer look at further consumer segmentation. Undoubtedly, there are also opportunities beyond gender, with other niche consumer groups distinguished by age or lifestyle.
nce, the WiserSoft Company was built and now will try to market its product by exporting. Since the companies in the United Kingdom are trying to use information system for their competitiveness, the company’s goal is to be well known in providing information system software in a working place. Primarily, the main mission of the company is to provide its target market with a tool that will assist them in their workload, more relationships with lesser effort, less personnel and less time with the best results. The main product of the company is the WiserSoft Office Automation. The company has developed the WiserSoft Office Automation in order to give an immediate response to application gap and produce a single integrated platform by combining its multiple applications to be able to provide an office organisation with model interdependent software tool and that this WiserSoft Automation will soon be out in the UK.
Proposed Research
In line with the plan of the company to export its good within the United Kingdom, it is important that the company would be able to conduct a marketing research first so that they will know whether their plan will help the company to be known in the international market or it will just be a cause for the downturn of the WiserSoft Company. The chosen topic is if it would be feasible that the WiserSoft Office Automation product of the
Hawaiian has never had a fatal accident in its entire history and is the oldest US carrier with such a distinction.[4] Hawaiian Airlines was the number one on-time carrier in the United States from November 2003 until November 2006, when rival Aloha Airlines took the number one spot, pushing Hawaiian to a close second.[5][6] The airline has also frequently been number one in fewest cancellations, baggage handling, and fewest oversales. Hawaiian Airlines has been rated the best carrier serving Hawaii by Travel + Leisure,[7] Zagat, and Condé Nast Traveler.[8]
Though gender specificity is more pronounced in areas such as beauty, experimentation around gender has been limited within food and drink. In soft drinks, Coca Cola's Diet Coke and Coke Zero are two well-known examples that have been specifically targeted to women and men, respectively.
Yet, these are similar products being marketed to the different genders rather than unique formulations specifically designed for male or female consumers.
Therefore, the food and soft drinks players which are currently creating and positioning products to suit a specific gender are the front runners of a trend which is occurring simultaneously across very different markets.
In Brazil, PepsiCo recently launched Ruffles “Your way,” chips/crisps with a barbecue flavour for men and a cream cheese flavour for women. In Japan, a range of ginger and yuzu flavoured bottled waters placed in 'feminine' packaging have been launched for female customers.
With soft drinks accounting for nearly 32% of the global food/beverage flavours market, it is no surprise that these players are testing the waters here first.
Females, flavours and functionality
Of course, with health and wellness as a driving force for the food and drinks industries, there is ample opportunity for brand owners to incorporate not only gender-specific flavours but also those that evoke gender-specific nutritional requirements and functionality.
Soy flavours, which can be marketed as both feminine and functional because of soy's links to breast cancer prevention and relief of menopause are a good example.
Flavours of fruits well-known for their antioxidant properties such as blueberries can also be targeted at beauty-conscious female consumers. Japan's Sapporo recently launched its yuzu flavoured Bi (beauty) soda which not only contains dietary fibre and collagen, but is flavoured with yuzu, a fruit which is renowned for its links to skin health.
More gender-specific flavours could be targeted at the health and wellness beverage sectors expected to see the most growth – RTD coffee and tea, which are forecast to grow 50% and 5% respectively between 2009 and 2014.
Transcending gender
Of course, the success of gender-specific flavours could very much depend on the strength of gender roles in a given market, as these specialised products are much more likely to take off in regions where male and female roles are still clearly defined.
However, as more women join the workforce in emerging markets and are free to spend their disposable incomes as they choose, these specialised products might be exactly what they desire.
Of course, players will need to take a nuanced approach which addresses gender differences in a subtle and tasteful way that does not offend or alienate any specific consumer groups. The trick will be creating the appropriate brand image and accompanying it with a high-impact marketing and educational campaign.
Either way, this blossoming trend highlights the need for flavour and fragrance houses to take a closer look at further consumer segmentation. Undoubtedly, there are also opportunities beyond gender, with other niche consumer groups distinguished by age or lifestyle.
nce, the WiserSoft Company was built and now will try to market its product by exporting. Since the companies in the United Kingdom are trying to use information system for their competitiveness, the company’s goal is to be well known in providing information system software in a working place. Primarily, the main mission of the company is to provide its target market with a tool that will assist them in their workload, more relationships with lesser effort, less personnel and less time with the best results. The main product of the company is the WiserSoft Office Automation. The company has developed the WiserSoft Office Automation in order to give an immediate response to application gap and produce a single integrated platform by combining its multiple applications to be able to provide an office organisation with model interdependent software tool and that this WiserSoft Automation will soon be out in the UK.
Proposed Research
In line with the plan of the company to export its good within the United Kingdom, it is important that the company would be able to conduct a marketing research first so that they will know whether their plan will help the company to be known in the international market or it will just be a cause for the downturn of the WiserSoft Company. The chosen topic is if it would be feasible that the WiserSoft Office Automation product of the
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