netrashetty
Netra Shetty
Bechtel Corporation (Bechtel Group) is the largest engineering company in the United States, ranking as the 3rd-largest privately owned company in the U.S. With headquarters in the Financial District of San Francisco,[2] Bechtel had 49,000 employees as of 2010 working on projects in nearly 50 countries with $30.8 billion in revenue.
Bechtel participated in the building of Hoover Dam in the 1930s. It has also had involvement in several other high profile construction engineering projects, including the Channel Tunnel, numerous power projects, refineries, and nuclear power plants, BART, Jubail Industrial City, the largest Airport in the world by land area King Fahd International Airport in Dammam, and Kingdom Centre and Tower in Saudi Arabia, Hong Kong International Airport, the Big Dig, the rebuilding of the civil infrastructure of Iraq funded by the United States Agency for International Development (USAID), and the hauling and installing of more than 35,000 trailers and mobile homes for Hurricane Katrina victims in Mississippi.
The Bechtel family has owned Bechtel since incorporating the company in 1945. Bechtel's size, its political clout, and its penchant for privacy have made it a constant subject of scrutiny for journalists and politicians since the 1930s. Bechtel owns and operates power plants, oil refineries, water systems, and airports in several countries including the United States, Turkey, and the United Kingdom.
Customer
The market can be segmented into three target populations:
Local Individuals: people of Hong Kong that love to dine in restaurants.
Families: a group of people, either friends or a group of nuclear relatives who eating and drinking together.
Tourist: people that are not locally from Hong Kong but prefer and enjoy eating food delicacies of Hong Kong.
The Grace’s Cuisine customers are individuals between the ages of 21 and 50, making up 53% of Hong Kong. Age is not the most defined demographic of this customer base; all age groups including kids less than 10 years of age can enjoy Grace’s Cuisine products since it also serve burger, pasta, hotdogs and patties. The most defined characteristic of the target market is income. Grace’s Cuisine stores have been very successful in high rent, mixed-use urban areas. These areas have a large day and night population consisting of business people and families who have household disposable incomes over HK$ 154,289.82.
Combining several key demographic factors, Grace’s Cuisine arrives at a profile of the primary customer as follows:
Sophisticated families who live nearby.
Young professionals who work close to the location.
Pasta, burger, Asian delicacies lovers who patronise the excellent food and beverages.
Purpose of Analysis
The food and beverages industry in the Hong Kong is continually flourishing, as evidenced in the wealth of said establishments in the area. Basically, in global context, food and beverages is one of the largest commodities. The purpose of this paper is to evaluate the current stance of Grace’s Cuisine in Hong Kong Market. Meaning to say, if Grace’s Cuisine sustains its development in Hong Kong market, the company can also achieve similar growth to other well known restaurants in Europe and United States.
From the given report and researches, Grace’s Cuisine still needs to create an effective project plan for the business. In Grace’s Cuisine, the leadership of project managers always involves attempts on the part of a project leader to affect the behaviour of a follower or followers in situation. In addition, their management abilities focus on the techniques and expertise of efficient organisation, planning, direction, and control of the operations of a business. In this ever changing global business environment Grace’s Cuisine must be competitive and do everything it can to counter any threat from its competitors. Having a good project leader gives the company some edge in facing competition in the global business environment. Companies take part in strategic alliances to attain advantage over their competitors and for both companies to acquire benefits from each other. These strategic alliances won’t be successful if there is no leadership. Leadership gives many things to the company. It is an important aspect of a company. Although leadership can come from core intellectual assets practical application is also vital for the success of the company and for the company to be competitive in the global business environment.
Twice a year, during the spring and fall, IBM conducts a tracking study in 14 languages in 27 countries throughout Europe, North and South America, and Asia. One of every six sites where an IBM S/390 Parallel Enterprise Server is in use is sampled. With the basic purpose of capturing trend data on enterprise server, or mainframe, computing, the study tracks information on a variety of topics, including perceptions of IBM and competitive products, product demand, future acquisition plans, preferred marketing channels and preferred product information sources.
Respondents are asked about the computing equipment they have installed, their future acquisition plans, and their impressions of the various vendors. "This study is the most extensive sampling of the view of large customers inside or outside IBM," says Ed Hogarty, manager of market research and business support, System 390 brand marketing, IBM, Poughkeepsie, N.Y. "We track how we’re doing on an ongoing basis, anything from sales and service to product capabilities, announcement effectiveness, and awareness and purchase intent. We keep it broad because the primary purpose is to track trends, not to get a deeper understanding of customer wants and needs."
The study helps IBM see how successful it is in penetrating key industries and also gives an idea of how IBM and competitive equipment is used at both large and small businesses. "The survey represents solid, quantitatively supported data points. We analyze it and then review it with the sales force in each of the countries and get their interpretations, and come back with a set of the top 10 issues that the field is wrestling with, to which we then respond," Hogarty says.
The respondents, both IBM customers and non-customers, have responsibility for making computer system acquisition decisions at their respective companies. For the most part, the interviews are conducted by telephone, but some respondents are also given the option to complete the survey via diskette. IBM is exploring the Internet as another option.
Interviews are conducted by Princeton, N.J.-based research firm RONIN Corp., at its international Call Centre in London and by another research supplier. RONIN conducts the European and Asian interviews using Results for Research, a RONIN-developed project management research tool and CATI package. The software simplifies the navigation of complex questionnaires through a database driven system, allowing interviewers to select items from extensive lists. For example, interviewers working on the IBM project are required to select a computer model from a list of 4,000 brands and models.
To make sure results are consistent and applicable across each geography, the questionnaires are kept identical, with country-specific responses displayed only for the countries where they apply. The CATI package allows for questions and responses to be filtered on a country basis, which simplifies the cleaning, coding, and analysis processes, says Elizabeth McNair, senior project manager, RONIN Corporation
Bechtel participated in the building of Hoover Dam in the 1930s. It has also had involvement in several other high profile construction engineering projects, including the Channel Tunnel, numerous power projects, refineries, and nuclear power plants, BART, Jubail Industrial City, the largest Airport in the world by land area King Fahd International Airport in Dammam, and Kingdom Centre and Tower in Saudi Arabia, Hong Kong International Airport, the Big Dig, the rebuilding of the civil infrastructure of Iraq funded by the United States Agency for International Development (USAID), and the hauling and installing of more than 35,000 trailers and mobile homes for Hurricane Katrina victims in Mississippi.
The Bechtel family has owned Bechtel since incorporating the company in 1945. Bechtel's size, its political clout, and its penchant for privacy have made it a constant subject of scrutiny for journalists and politicians since the 1930s. Bechtel owns and operates power plants, oil refineries, water systems, and airports in several countries including the United States, Turkey, and the United Kingdom.
Customer
The market can be segmented into three target populations:
Local Individuals: people of Hong Kong that love to dine in restaurants.
Families: a group of people, either friends or a group of nuclear relatives who eating and drinking together.
Tourist: people that are not locally from Hong Kong but prefer and enjoy eating food delicacies of Hong Kong.
The Grace’s Cuisine customers are individuals between the ages of 21 and 50, making up 53% of Hong Kong. Age is not the most defined demographic of this customer base; all age groups including kids less than 10 years of age can enjoy Grace’s Cuisine products since it also serve burger, pasta, hotdogs and patties. The most defined characteristic of the target market is income. Grace’s Cuisine stores have been very successful in high rent, mixed-use urban areas. These areas have a large day and night population consisting of business people and families who have household disposable incomes over HK$ 154,289.82.
Combining several key demographic factors, Grace’s Cuisine arrives at a profile of the primary customer as follows:
Sophisticated families who live nearby.
Young professionals who work close to the location.
Pasta, burger, Asian delicacies lovers who patronise the excellent food and beverages.
Purpose of Analysis
The food and beverages industry in the Hong Kong is continually flourishing, as evidenced in the wealth of said establishments in the area. Basically, in global context, food and beverages is one of the largest commodities. The purpose of this paper is to evaluate the current stance of Grace’s Cuisine in Hong Kong Market. Meaning to say, if Grace’s Cuisine sustains its development in Hong Kong market, the company can also achieve similar growth to other well known restaurants in Europe and United States.
From the given report and researches, Grace’s Cuisine still needs to create an effective project plan for the business. In Grace’s Cuisine, the leadership of project managers always involves attempts on the part of a project leader to affect the behaviour of a follower or followers in situation. In addition, their management abilities focus on the techniques and expertise of efficient organisation, planning, direction, and control of the operations of a business. In this ever changing global business environment Grace’s Cuisine must be competitive and do everything it can to counter any threat from its competitors. Having a good project leader gives the company some edge in facing competition in the global business environment. Companies take part in strategic alliances to attain advantage over their competitors and for both companies to acquire benefits from each other. These strategic alliances won’t be successful if there is no leadership. Leadership gives many things to the company. It is an important aspect of a company. Although leadership can come from core intellectual assets practical application is also vital for the success of the company and for the company to be competitive in the global business environment.
Twice a year, during the spring and fall, IBM conducts a tracking study in 14 languages in 27 countries throughout Europe, North and South America, and Asia. One of every six sites where an IBM S/390 Parallel Enterprise Server is in use is sampled. With the basic purpose of capturing trend data on enterprise server, or mainframe, computing, the study tracks information on a variety of topics, including perceptions of IBM and competitive products, product demand, future acquisition plans, preferred marketing channels and preferred product information sources.
Respondents are asked about the computing equipment they have installed, their future acquisition plans, and their impressions of the various vendors. "This study is the most extensive sampling of the view of large customers inside or outside IBM," says Ed Hogarty, manager of market research and business support, System 390 brand marketing, IBM, Poughkeepsie, N.Y. "We track how we’re doing on an ongoing basis, anything from sales and service to product capabilities, announcement effectiveness, and awareness and purchase intent. We keep it broad because the primary purpose is to track trends, not to get a deeper understanding of customer wants and needs."
The study helps IBM see how successful it is in penetrating key industries and also gives an idea of how IBM and competitive equipment is used at both large and small businesses. "The survey represents solid, quantitatively supported data points. We analyze it and then review it with the sales force in each of the countries and get their interpretations, and come back with a set of the top 10 issues that the field is wrestling with, to which we then respond," Hogarty says.
The respondents, both IBM customers and non-customers, have responsibility for making computer system acquisition decisions at their respective companies. For the most part, the interviews are conducted by telephone, but some respondents are also given the option to complete the survey via diskette. IBM is exploring the Internet as another option.
Interviews are conducted by Princeton, N.J.-based research firm RONIN Corp., at its international Call Centre in London and by another research supplier. RONIN conducts the European and Asian interviews using Results for Research, a RONIN-developed project management research tool and CATI package. The software simplifies the navigation of complex questionnaires through a database driven system, allowing interviewers to select items from extensive lists. For example, interviewers working on the IBM project are required to select a computer model from a list of 4,000 brands and models.
To make sure results are consistent and applicable across each geography, the questionnaires are kept identical, with country-specific responses displayed only for the countries where they apply. The CATI package allows for questions and responses to be filtered on a country basis, which simplifies the cleaning, coding, and analysis processes, says Elizabeth McNair, senior project manager, RONIN Corporation