netrashetty
Netra Shetty
Aspyr Media, Inc. (pronounced /əˈspaɪər/) is an Austin, Texas based company that specializes in porting Windows games to Mac OS. It has been in business since 1996, and as of 2003 owns 60 percent of the Mac entertainment market. Aspyr has worked with partners like Universal, Paramount, Warner Bros., LucasArts, Electronic Arts, Activision and Eidos.
Aspyr's old logo. (1996-2001)
In recent years, it has begun porting console games to Windows and Game Boy Advance and publishing games, such as Wideload's Stubbs the Zombie in "Rebel Without a Pulse", for Mac OS, Windows, and the Xbox. In addition, Aspyr has produced and distributes several albums and documentaries.
New consumer research launched today by brand research company Millward Brown reveals that Amazon is the most Value-D brand in the world.
The online retailer is balancing its brand perception with its pricing strategy effectively, according to a new report entitled: ‘Value-D: balancing Desire and Price for brand success'.
The Value-D report was created in conjunction with The Futures Company and shows that in this post-recession world, where consumers’ cautious spending is the norm, price alone is not enough to attract consumers. On average only seven percent of consumers buy on price alone, but 81 percent regard brand as an important reason to purchase.
"In the current economic climate many brands worry about their prices being perceived as being too high, leading to lost business. Others are concerned that prices are too low leading to profit loss. What is needed is a balance between the consumer’s desire for a brand and the price they are prepared to pay for it. This new report will help brands to see where there is a shortfall and how to increase sales potential," said Peter Walshe, Global BrandZ Director, Millward Brown.
The Value-D research separates brands into cheaper ones or more expensive. Low-priced brands can still be perceived to be a "Poor Value" if they don’t create desire. Conversely, even in price-sensitive categories, brands who generate strong desire are seen as "Great Value".
The more expensive brands can justify their premium or simply be too expensive. Any score over 100 is considered to be strong as it indicates the optimum value mix of price and desire.
Value-D is a special analysis from the BrandZ study, which is commissioned by WPP and measures thousands of brands across 20 countries.
"Too many brands fail to fully optimize their power and instead overemphasize Price and downplay Desire. The consumer usually desires a brand first and then considers the price to determine whether to purchase or not. Amazon.com has mastered the art of being a trusted brand that consumers want to buy goods from. Its pricing is perceived to be great value, but it is its brand power that attracts customers in the first place," commented Peter Walshe, Global BrandZ Director, Millward Brown.
For this research paper, the focus on the integrated global industry environment from the subsidiary perspective of Mobile Phone Service Company is presented as research context for two reasons. First, the importance and relevance of this environment as the operational context of multinationals have greatly increased in recent years. Many global industries have recently become integrated in nature as the environmental pressures of both geographic dispersion and global integration mentioned above have intensified over the years (Makhija et al., 1997). Second, the incorporated global industry environment gives a suitable research framework for this study, which examines the feat repercussions of global integration of business tasks that are disseminated geographically. Thus, this paper will respond to the next queries:
With reference to business management, do business performance appraisal and management development of Mobile Phone Service Company significantly affect its progress?
What are the variables that significantly affect the perception of the respondents regarding global integration of Mobile Phone Service Company?
Does global integration significantly affect the progress of Mobile Phone Service Company?
What are the recommended solutions to the problems of Mobile Phone Service Company in accordance to global integration?
Hypothesis
With respect to the research questions, this project works out on the following hypotheses:
Ø Global integration has no significant effect to the marketing process of Mobile Phone Service Company.
Marketing involves activities related to notifying current and potential customers of the product and services and inducing them to purchase it. Such activities include promotion, advertising, branding, market research, pricing, and channel selection.
With the pressure of integration, Jain (1989) justified that the activities of marketing need to be connected across borders through information flows and communications to enhance global marketing innovation and learning. Basically, information systems can satisfy this need (Carpano & Rahman, 1998). Information technology can efficiently transport information on market trends, pricing, competitor behaviour, sales trends, and changes of regulations and local laws, and can be a significant means of impersonal communications. Nevertheless, without mutual understanding and trust, managers are less willing to accept and/or less able to attach meaning to the information transferred from other units. Hence, as in R&D and manufacturing, shared strategic objectives, shared values and norms, and trust-building among members through socialization are desirable for effective integration of marketing worldwide.
For businesses like Mobile Phone Service Company operating in integrated global industries, unifying important decision issues in marketing such as brand names, product positioning, packaging, and pricing is effective (Laroche et al., 2001). The business head office, with a broader picture of worldwide processes, can make more organized marketing decisions. For instance, central coordination of service allocation and positioning permits for the transfer of a service that has been tested in other markets. Ultimately, the method of performing promotion seems to be comparatively amorphous because it engages subjective judgment, trial and error, and various contingencies. This recommends that it tends to be complex to codify its procedure into well-specified measures, policies and manuals. Therefore formalization is likely to be moderately less efficient in integrating marketing actions globally.
Aspyr's old logo. (1996-2001)
In recent years, it has begun porting console games to Windows and Game Boy Advance and publishing games, such as Wideload's Stubbs the Zombie in "Rebel Without a Pulse", for Mac OS, Windows, and the Xbox. In addition, Aspyr has produced and distributes several albums and documentaries.
New consumer research launched today by brand research company Millward Brown reveals that Amazon is the most Value-D brand in the world.
The online retailer is balancing its brand perception with its pricing strategy effectively, according to a new report entitled: ‘Value-D: balancing Desire and Price for brand success'.
The Value-D report was created in conjunction with The Futures Company and shows that in this post-recession world, where consumers’ cautious spending is the norm, price alone is not enough to attract consumers. On average only seven percent of consumers buy on price alone, but 81 percent regard brand as an important reason to purchase.
"In the current economic climate many brands worry about their prices being perceived as being too high, leading to lost business. Others are concerned that prices are too low leading to profit loss. What is needed is a balance between the consumer’s desire for a brand and the price they are prepared to pay for it. This new report will help brands to see where there is a shortfall and how to increase sales potential," said Peter Walshe, Global BrandZ Director, Millward Brown.
The Value-D research separates brands into cheaper ones or more expensive. Low-priced brands can still be perceived to be a "Poor Value" if they don’t create desire. Conversely, even in price-sensitive categories, brands who generate strong desire are seen as "Great Value".
The more expensive brands can justify their premium or simply be too expensive. Any score over 100 is considered to be strong as it indicates the optimum value mix of price and desire.
Value-D is a special analysis from the BrandZ study, which is commissioned by WPP and measures thousands of brands across 20 countries.
"Too many brands fail to fully optimize their power and instead overemphasize Price and downplay Desire. The consumer usually desires a brand first and then considers the price to determine whether to purchase or not. Amazon.com has mastered the art of being a trusted brand that consumers want to buy goods from. Its pricing is perceived to be great value, but it is its brand power that attracts customers in the first place," commented Peter Walshe, Global BrandZ Director, Millward Brown.
For this research paper, the focus on the integrated global industry environment from the subsidiary perspective of Mobile Phone Service Company is presented as research context for two reasons. First, the importance and relevance of this environment as the operational context of multinationals have greatly increased in recent years. Many global industries have recently become integrated in nature as the environmental pressures of both geographic dispersion and global integration mentioned above have intensified over the years (Makhija et al., 1997). Second, the incorporated global industry environment gives a suitable research framework for this study, which examines the feat repercussions of global integration of business tasks that are disseminated geographically. Thus, this paper will respond to the next queries:
With reference to business management, do business performance appraisal and management development of Mobile Phone Service Company significantly affect its progress?
What are the variables that significantly affect the perception of the respondents regarding global integration of Mobile Phone Service Company?
Does global integration significantly affect the progress of Mobile Phone Service Company?
What are the recommended solutions to the problems of Mobile Phone Service Company in accordance to global integration?
Hypothesis
With respect to the research questions, this project works out on the following hypotheses:
Ø Global integration has no significant effect to the marketing process of Mobile Phone Service Company.
Marketing involves activities related to notifying current and potential customers of the product and services and inducing them to purchase it. Such activities include promotion, advertising, branding, market research, pricing, and channel selection.
With the pressure of integration, Jain (1989) justified that the activities of marketing need to be connected across borders through information flows and communications to enhance global marketing innovation and learning. Basically, information systems can satisfy this need (Carpano & Rahman, 1998). Information technology can efficiently transport information on market trends, pricing, competitor behaviour, sales trends, and changes of regulations and local laws, and can be a significant means of impersonal communications. Nevertheless, without mutual understanding and trust, managers are less willing to accept and/or less able to attach meaning to the information transferred from other units. Hence, as in R&D and manufacturing, shared strategic objectives, shared values and norms, and trust-building among members through socialization are desirable for effective integration of marketing worldwide.
For businesses like Mobile Phone Service Company operating in integrated global industries, unifying important decision issues in marketing such as brand names, product positioning, packaging, and pricing is effective (Laroche et al., 2001). The business head office, with a broader picture of worldwide processes, can make more organized marketing decisions. For instance, central coordination of service allocation and positioning permits for the transfer of a service that has been tested in other markets. Ultimately, the method of performing promotion seems to be comparatively amorphous because it engages subjective judgment, trial and error, and various contingencies. This recommends that it tends to be complex to codify its procedure into well-specified measures, policies and manuals. Therefore formalization is likely to be moderately less efficient in integrating marketing actions globally.
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