netrashetty
Netra Shetty
AskMeNow Inc. was an American public corporation, specializing in mobile search and mobile advertising. The Irvine, California based company officially launched in November 2005 and ceased operations in late 2008. AskMeNow's primary offering was a consumer mobile search product which utilized proprietary technology to offer a natural language based interaction and dynamic content provision platform.
One of the perceived impacts or effects of global integration are the establishment of international alliances or coalitions, which link firms of the same industry based in different countries (Agnihotri & Santhanam, 2003). With international alliances, international policies and agreements will be established and reinforced, thus, effecting an increase in the establishment of harmonious relationships among companies. In addition, international alliances strengthens the industry where specific companies belong to, thus, reinforcing their bond that would enable them to come up with strategies for further improvement and development. Second impact of globalization is the development and improvement of the whole organization in order to address challenges or problems, for in line with the participation in globalization is the increase in the number of problems to be encountered (Agnihotri and Santhanam, 2003). With this, it can be understood that along with global integration is the need to develop, improve, innovate, and adopt new strategies and methods in relation to systems modification to enable adjustment to the changes and challenges being encountered by the organization. Modification and restructuring in the organization is needed because along with the company’s intention to expand and widen its target market is the need for additional workforce and management processes and styles that would enable the company accommodate the increase in changes. Restructuring and remodeling of the company, thus, serves to be a good way of adjustment.
Third impact of global integration is the establishment of government dealings. In the globalized era, the choice of foreign marketplace to go in and the style of entrance will largely depend on the dialogue with the foreign governments concerned (Agnihotri & Santhanam, 2003). This is because the international business must be able to make negotiations and agreements with the government concerned, in order to comply with necessary requirements and encourage harmonious relationships. In addition, the ‘muscle power’ of a multinational firm can be very important in choosing the shift of power equilibrium, such that it must control its association with the foreign government to its improvement (Agnihotri & Santhanam, 2003). Establishing a good and manageable relationship with the government concerned ensures a lasting relationship with the firm, thus, extending its operations in the foreign country. Last major impact of globalization is the increase in competition among other firms in the same industry. A firm may be in a improved position to contend with its global competitor, as it can enhance its possessions globally (Agnihotri & Santhanam, 2003). Being able to participate in its foreign target market makes the global firm more advanced and more developed compared to its rivals in the same industry, for it is able to meet the standards and demands of its foreign customers. From this perception, major suppliers and stakeholders would prefer the global firm to other firms.
While the massive anti-aging industry provides a ray of hope for some consumers, it seems that many are realistic.
Recent Mintel research found that 69% of consumers believe how you age is mostly genetic, and external products are more hope than help.
Additionally, eight in ten consumers think diet and exercise are the most important factors associated with aging skin and 78% say using sunscreen is the real key to preventing visible signs of aging.
While many consumers say aging is controlled by diet, exercise and genetics 69% also report that the earlier you start using age prevention remedies, the better off you are.
“There’s a sizable gap between opinion and practice,” says Kat Fay, senior beauty analyst.
“While there are no guarantees when it comes to anti-aging skincare purchases, many women buy the products anyway with the hope of achieving visible results. They adopt the ‘it’s better to try something than do nothing’ approach.”
The $832 million anti-aging skincare market has experienced decelerated growth in the past year, but sales are expected to increase 46% in current prices from 2010-15 according to Mintel. It seems even when times are tough, women are still reluctant to cut back on their favorite anti-aging and beauty products.
Currently, just 24% of consumers report using anti-aging skincare products. Another 21% have used wrinkle-reducing facial skincare products in the past year and 18% report using skin rejuvenating products. Meanwhile, 39% of consumers who are concerned with aging have not taken any action to prevent or reverse the signs of aging.
“Respondents aged 25-54 report the most likelihood to use facial skincare products with anti-aging, wrinkle-reducing, and skin rejuvenating properties,” adds Kat Fay.
“This makes sense, as at age 25 many people are likely beginning to see the first signs of aging and want to prevent further signs. Through middle age they are trying to reverse the signs; and after age 55 they are likely more resigned to aging and less inclined to spend.”
For consumers who are concerned about aging, the entire face is the biggest concern (48%) followed by the eye area (41%), the stomach (40%) and the neck (31%).
One of the perceived impacts or effects of global integration are the establishment of international alliances or coalitions, which link firms of the same industry based in different countries (Agnihotri & Santhanam, 2003). With international alliances, international policies and agreements will be established and reinforced, thus, effecting an increase in the establishment of harmonious relationships among companies. In addition, international alliances strengthens the industry where specific companies belong to, thus, reinforcing their bond that would enable them to come up with strategies for further improvement and development. Second impact of globalization is the development and improvement of the whole organization in order to address challenges or problems, for in line with the participation in globalization is the increase in the number of problems to be encountered (Agnihotri and Santhanam, 2003). With this, it can be understood that along with global integration is the need to develop, improve, innovate, and adopt new strategies and methods in relation to systems modification to enable adjustment to the changes and challenges being encountered by the organization. Modification and restructuring in the organization is needed because along with the company’s intention to expand and widen its target market is the need for additional workforce and management processes and styles that would enable the company accommodate the increase in changes. Restructuring and remodeling of the company, thus, serves to be a good way of adjustment.
Third impact of global integration is the establishment of government dealings. In the globalized era, the choice of foreign marketplace to go in and the style of entrance will largely depend on the dialogue with the foreign governments concerned (Agnihotri & Santhanam, 2003). This is because the international business must be able to make negotiations and agreements with the government concerned, in order to comply with necessary requirements and encourage harmonious relationships. In addition, the ‘muscle power’ of a multinational firm can be very important in choosing the shift of power equilibrium, such that it must control its association with the foreign government to its improvement (Agnihotri & Santhanam, 2003). Establishing a good and manageable relationship with the government concerned ensures a lasting relationship with the firm, thus, extending its operations in the foreign country. Last major impact of globalization is the increase in competition among other firms in the same industry. A firm may be in a improved position to contend with its global competitor, as it can enhance its possessions globally (Agnihotri & Santhanam, 2003). Being able to participate in its foreign target market makes the global firm more advanced and more developed compared to its rivals in the same industry, for it is able to meet the standards and demands of its foreign customers. From this perception, major suppliers and stakeholders would prefer the global firm to other firms.
While the massive anti-aging industry provides a ray of hope for some consumers, it seems that many are realistic.
Recent Mintel research found that 69% of consumers believe how you age is mostly genetic, and external products are more hope than help.
Additionally, eight in ten consumers think diet and exercise are the most important factors associated with aging skin and 78% say using sunscreen is the real key to preventing visible signs of aging.
While many consumers say aging is controlled by diet, exercise and genetics 69% also report that the earlier you start using age prevention remedies, the better off you are.
“There’s a sizable gap between opinion and practice,” says Kat Fay, senior beauty analyst.
“While there are no guarantees when it comes to anti-aging skincare purchases, many women buy the products anyway with the hope of achieving visible results. They adopt the ‘it’s better to try something than do nothing’ approach.”
The $832 million anti-aging skincare market has experienced decelerated growth in the past year, but sales are expected to increase 46% in current prices from 2010-15 according to Mintel. It seems even when times are tough, women are still reluctant to cut back on their favorite anti-aging and beauty products.
Currently, just 24% of consumers report using anti-aging skincare products. Another 21% have used wrinkle-reducing facial skincare products in the past year and 18% report using skin rejuvenating products. Meanwhile, 39% of consumers who are concerned with aging have not taken any action to prevent or reverse the signs of aging.
“Respondents aged 25-54 report the most likelihood to use facial skincare products with anti-aging, wrinkle-reducing, and skin rejuvenating properties,” adds Kat Fay.
“This makes sense, as at age 25 many people are likely beginning to see the first signs of aging and want to prevent further signs. Through middle age they are trying to reverse the signs; and after age 55 they are likely more resigned to aging and less inclined to spend.”
For consumers who are concerned about aging, the entire face is the biggest concern (48%) followed by the eye area (41%), the stomach (40%) and the neck (31%).
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