netrashetty
Netra Shetty
Alienware is an American computer hardware company and a wholly owned subsidiary of Dell, Inc.[2] It mainly assembles third party components into desktops and laptops with custom enclosures for high-performance gaming. These products also support graphically intense applications such as video editing, simulation, and audio editing. Alienware also offers for sale rebadged computer peripherals, such as headsets, computer mouses, monitors and keyboards. Their hardware has distinctive "sci-fi" styling, typically including decorative lighting. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila. Alienware's corporate headquarters is located in The Hammocks, unincorporated Miami-Dade County, Florida, near Miami.
For those without a marketing bone in their bodies, the task might sound daunting, but the payoff from doing the primary research yourself can save you money, and the results are instantaneous.
If, for instance, you are considering introducing new products or services, a sure way to fail is to do so without determining whether there’s an actual need or desire for your new product. That’s basic business. So an easy, cost-efficient method of research is to simply talk to your existing clients as well as potential customers to measure their interest.
This may mean telephoning people you don’t know very well, a challenge for nonsales types; but by polling these clients about whether they want or will use the proposed product or service, you’ll have instant market information from a particular user group on how its members feel about your idea. Their feedback will help you determine which direction to go with it. Talking to customers also works well for businesses owners who are trying to determine their company’s position in the market.
If you do decide to do this yourself, there are a few things to keep in mind. The person from your business who is conducting the interviews or leading the conversation must listen to what people are saying. Remember, you asked for their opinion, and whether they are critical of or excited about your new product, you need to pay attention to what they are saying. Maintain a certain cheerfulness and professional tone even in the face of criticism. Clients often have good ideas, but you must listen with an open mind.
Whenever you poll, you are bound to encounter people who do not want to answer your questions, but those who do respond can offer helpful information about the market and the perception of your product or service. With that information, you can redevelop sales material or pick a new tact for how to go after the market.
Testing the market directly with your product is another way to gauge whether your idea makes sense. For instance, a personal trainer who produced a weight-training video thought marketing his program in sports stores was a good idea, but a limited budget meant he needed to be sure before launching into a major distribution program. He found an expert, although he could have easily done it himself, to seek out a few key stores that would allow interviews with customers about whether they would buy his product. Sports stores, it turns out, weren’t a good fit, so he went another route, avoiding a costly in-store sales effort.
If you are trying to expand into the Midwest, call 50 stores in the Midwest and see if they want your product.
Sometimes the marketing objective is more complex than getting a product into a store, but personal research can help in these situations, too. For instance, when a small plastics company that manufactured a recycled edging and irrigation product wanted to open up in markets across the country, its owners decided to analyze the green architecture industry. Through their research, the company recognized industry trends that provided insight in deciding intelligently where and when to expand.
The bottom line: Don’t let a lack of budget hamstring you when it comes to market research. Be creative and self-sufficient about using the resources at your fingertips, such as clients and customers who are familiar with your goods and services. Then you’ll be on your way toward a smart marketing reconnaissance plan than can help you grow your business.
Stobo Castle is among the top health spas in Scotland. It is located near Peebles in Scotland. The spa boasts its wide array of treatments and services as well as its state of the art facilities such as sauna, samarium, flotarium, swimming pool, whirlpool, gyms.
Stobo Castle traces its history to 1805. It was built by Sir James Montgomery and his family. The family resided at the castle for 100 years. In 1978, after being abandoned for many years, the castle was renovated and opened as a health spa. The spa has been successful in attracting the high-end market. In the course of 29 years in the business, the spa was constantly developed and redesigned in order to improve the services and amenities. The baronial country house that combines the latest health and beauty therapies has been attracting many visitors for almost three decades.
Because of the spa’s success and the increase in demand by both day and residential guests, the spa has embarked on an expansion program that aimed to improve the facilities and services of the health spa. The expansion program included the creation of a new Spa complex with 25 meter swimming pool, thalasotherapy spa, aromatic steam room, aerobics studio, state of the art gym, heated mosaic relaxation couches and new treatment rooms. The existing treatment rooms and pool area will then be transformed into additional bedrooms. It is envisaged that an extra 30 to 40 staff will be employed as the expansion will enable Stobo to welcome a further 20 residential guests.
The spa has 29 bedrooms that can accommodate a total of 59 guests. The spa emanates a feeling of privacy, tranquility and elegance that attract guests. The rooms are elaborately designed. Each room radiates elegance and rich history, something that attracts guests. The spa boasts its deluxe accommodation. As many women come with friends or relatives, most rooms have twin bed. Groups whether friends, family or business colleagues can be accommodated at the Park Lodge, a newly converted cottage in the castle grounds with luxury accommodation for up to 12 gusts with a private sitting room and garden.
Marketing Audit
Stobo Castle is considered as one of the tourist destinations in Scotland. The health spa offers a historical site and at the same time a place for tourists to pamper themselves and to relax. A marketing audit is a comprehensive, systematic independent and periodic examination of a company’s marketing environment and activities. The intent is to determine problem areas and opportunities and to recommend an action plan to improve the company’s marketing performance. This is s thorough and objective evaluation of an organization’s marketing philosophy, goals, policies, tactics, practices and results. Such a comprehensive procedure can provide a valuable perspective on the performance of the company’s marketing plans. A periodic review of marketing plans is invaluable both in identifying the tasks that the organization does well and highlighting its failures.
The aim of conducting a marketing audit is to identify the weaknesses in the marketing strategy of Stobo Castle. Although there are some positive changes in the business environment and there is a significant increase in demand for spa services, the marketing strategy of Stobo Castle must be re-planned and re-developed in order to attract more visitors from B2B and B2C markets. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities to identify problem areas and opportunities and recommend a plan of action for improving the marketing performance of the company.
Marketing Audit: Internal Marketing Environment
In line with the expansion and development program of Stobo Castle, the spa needs to upgrade its Five M’s (Men, Money, Machinery, Minutes and Materials). In terms of Men (Labor) the spa needs to employ more staff. The management has expressed its desire to recruit more beauticians. In terms of money, the spa has allocated budget for the business makeover strategy. The facilities at Stobo Castle are of high quality. The product portfolio of Stobo Castle is profitable. Last year, the spa had a total of £5m. However, in terms of price, the spa needs to offer more affordable packages in order to attract a wider range of consumers. In terms of marketing communication, the management aims at informing the consumers that the packages at Stobo Castle will become affordable. The spa needs to communicate to the consumers and to let them know that luxury spa treatment does not cost the earth. The spa needs to better reach the consumers and to make them aware of the different packages that will suite their budgets. In terms of people, the spa employs trained staff. The opening of 12 bedrooms necessitates the recruitment of more staff that will serve the guests.
For those without a marketing bone in their bodies, the task might sound daunting, but the payoff from doing the primary research yourself can save you money, and the results are instantaneous.
If, for instance, you are considering introducing new products or services, a sure way to fail is to do so without determining whether there’s an actual need or desire for your new product. That’s basic business. So an easy, cost-efficient method of research is to simply talk to your existing clients as well as potential customers to measure their interest.
This may mean telephoning people you don’t know very well, a challenge for nonsales types; but by polling these clients about whether they want or will use the proposed product or service, you’ll have instant market information from a particular user group on how its members feel about your idea. Their feedback will help you determine which direction to go with it. Talking to customers also works well for businesses owners who are trying to determine their company’s position in the market.
If you do decide to do this yourself, there are a few things to keep in mind. The person from your business who is conducting the interviews or leading the conversation must listen to what people are saying. Remember, you asked for their opinion, and whether they are critical of or excited about your new product, you need to pay attention to what they are saying. Maintain a certain cheerfulness and professional tone even in the face of criticism. Clients often have good ideas, but you must listen with an open mind.
Whenever you poll, you are bound to encounter people who do not want to answer your questions, but those who do respond can offer helpful information about the market and the perception of your product or service. With that information, you can redevelop sales material or pick a new tact for how to go after the market.
Testing the market directly with your product is another way to gauge whether your idea makes sense. For instance, a personal trainer who produced a weight-training video thought marketing his program in sports stores was a good idea, but a limited budget meant he needed to be sure before launching into a major distribution program. He found an expert, although he could have easily done it himself, to seek out a few key stores that would allow interviews with customers about whether they would buy his product. Sports stores, it turns out, weren’t a good fit, so he went another route, avoiding a costly in-store sales effort.
If you are trying to expand into the Midwest, call 50 stores in the Midwest and see if they want your product.
Sometimes the marketing objective is more complex than getting a product into a store, but personal research can help in these situations, too. For instance, when a small plastics company that manufactured a recycled edging and irrigation product wanted to open up in markets across the country, its owners decided to analyze the green architecture industry. Through their research, the company recognized industry trends that provided insight in deciding intelligently where and when to expand.
The bottom line: Don’t let a lack of budget hamstring you when it comes to market research. Be creative and self-sufficient about using the resources at your fingertips, such as clients and customers who are familiar with your goods and services. Then you’ll be on your way toward a smart marketing reconnaissance plan than can help you grow your business.
Stobo Castle is among the top health spas in Scotland. It is located near Peebles in Scotland. The spa boasts its wide array of treatments and services as well as its state of the art facilities such as sauna, samarium, flotarium, swimming pool, whirlpool, gyms.
Stobo Castle traces its history to 1805. It was built by Sir James Montgomery and his family. The family resided at the castle for 100 years. In 1978, after being abandoned for many years, the castle was renovated and opened as a health spa. The spa has been successful in attracting the high-end market. In the course of 29 years in the business, the spa was constantly developed and redesigned in order to improve the services and amenities. The baronial country house that combines the latest health and beauty therapies has been attracting many visitors for almost three decades.
Because of the spa’s success and the increase in demand by both day and residential guests, the spa has embarked on an expansion program that aimed to improve the facilities and services of the health spa. The expansion program included the creation of a new Spa complex with 25 meter swimming pool, thalasotherapy spa, aromatic steam room, aerobics studio, state of the art gym, heated mosaic relaxation couches and new treatment rooms. The existing treatment rooms and pool area will then be transformed into additional bedrooms. It is envisaged that an extra 30 to 40 staff will be employed as the expansion will enable Stobo to welcome a further 20 residential guests.
The spa has 29 bedrooms that can accommodate a total of 59 guests. The spa emanates a feeling of privacy, tranquility and elegance that attract guests. The rooms are elaborately designed. Each room radiates elegance and rich history, something that attracts guests. The spa boasts its deluxe accommodation. As many women come with friends or relatives, most rooms have twin bed. Groups whether friends, family or business colleagues can be accommodated at the Park Lodge, a newly converted cottage in the castle grounds with luxury accommodation for up to 12 gusts with a private sitting room and garden.
Marketing Audit
Stobo Castle is considered as one of the tourist destinations in Scotland. The health spa offers a historical site and at the same time a place for tourists to pamper themselves and to relax. A marketing audit is a comprehensive, systematic independent and periodic examination of a company’s marketing environment and activities. The intent is to determine problem areas and opportunities and to recommend an action plan to improve the company’s marketing performance. This is s thorough and objective evaluation of an organization’s marketing philosophy, goals, policies, tactics, practices and results. Such a comprehensive procedure can provide a valuable perspective on the performance of the company’s marketing plans. A periodic review of marketing plans is invaluable both in identifying the tasks that the organization does well and highlighting its failures.
The aim of conducting a marketing audit is to identify the weaknesses in the marketing strategy of Stobo Castle. Although there are some positive changes in the business environment and there is a significant increase in demand for spa services, the marketing strategy of Stobo Castle must be re-planned and re-developed in order to attract more visitors from B2B and B2C markets. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities to identify problem areas and opportunities and recommend a plan of action for improving the marketing performance of the company.
Marketing Audit: Internal Marketing Environment
In line with the expansion and development program of Stobo Castle, the spa needs to upgrade its Five M’s (Men, Money, Machinery, Minutes and Materials). In terms of Men (Labor) the spa needs to employ more staff. The management has expressed its desire to recruit more beauticians. In terms of money, the spa has allocated budget for the business makeover strategy. The facilities at Stobo Castle are of high quality. The product portfolio of Stobo Castle is profitable. Last year, the spa had a total of £5m. However, in terms of price, the spa needs to offer more affordable packages in order to attract a wider range of consumers. In terms of marketing communication, the management aims at informing the consumers that the packages at Stobo Castle will become affordable. The spa needs to communicate to the consumers and to let them know that luxury spa treatment does not cost the earth. The spa needs to better reach the consumers and to make them aware of the different packages that will suite their budgets. In terms of people, the spa employs trained staff. The opening of 12 bedrooms necessitates the recruitment of more staff that will serve the guests.