SWOT ANALYSIS ON Cigna

[abhishreshthaa]

Cigna (spelled using all capital letters as 'CIGNA) is a global health services company, owing to its expanding international footprint and the fact that it provides administrative services only (not insurance) to approximately 80 percent of its clients. The corporate headquarters are located at Two Liberty Place in Center City Philadelphia, Pennsylvania. CIGNA also has a major footprint in the Phoenix, Arizona metro area running a full-service staff-model HMO with satellite clinics throughout the region.

Cigna International Expatriate Benefits also operates under CIGNA corporation and provides benefits to customers around the world.

According to its most recent investor report from 2009, CIGNA has approximately 29,300 employees.



Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

• Competition
• Economic slowdown
• External changes (government, politics, taxes, etc)
• Lower cost competitors or imports
• Maturing categories, products, or services
• Price wars
• Health Care Reform

 

[jitendra05]

Cigna (spelled using all capital letters as 'CIGNA) is a global health services company, owing to its expanding international footprint and the fact that it provides administrative services only (not insurance) to approximately 80 percent of its clients. The corporate headquarters are located at Two Liberty Place in Center City Philadelphia, Pennsylvania. CIGNA also has a major footprint in the Phoenix, Arizona metro area running a full-service staff-model HMO with satellite clinics throughout the region.

Cigna International Expatriate Benefits also operates under CIGNA corporation and provides benefits to customers around the world.

According to its most recent investor report from 2009, CIGNA has approximately 29,300 employees.



Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

• Competition
• Economic slowdown
• External changes (government, politics, taxes, etc)
• Lower cost competitors or imports
• Maturing categories, products, or services
• Price wars
• Health Care Reform

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