abhishreshthaa
Abhijeet S
HLL is focusing a mobile sub-stockist in hinterland towns having a population less than 20,000 to supply its toothpaste brands Close-up and Pepsodent to consumer in the surrounding villages.
The sub-stockist will be linked to a super stockist who will be present in every district.
The Old Setup:
The Old Setup for distribution in the rural markets includes
1. Wholesalers
2. Retailers
3. Mobile Vans
4. Weekly Haats, Bazaars and Shandies and
5. Melas and fairs
THE NEW PLAYERS:
1. Unofficial Channels: Hero Honda has reported the emergence of an unofficial channel of distribution. Local real estate agents, village mechanics; and shopkeepers who sell non durables.
These people take motorcycles from official dealers in twos and threes and display them outside their premises for sale. This paper work is left to the dealer to complete.
2. Co-operative Society: Co-operatives occupy an important place in India’s rural economy. The rural scan reports say that there are 4398 primary marketing societies and 2933 Large Agricultural Multipurpose Primary Marketing Services.
Generally a co-operative exists for 2-3 villages. Farmers service co-operatives is a mini super market.
The others are:
1. Public Distribution System.
2. Petrol Bunks.
3. Agricultural Input Dealers.
4. NGO’s
5. Barefoot Salesman.
6. Syndicated Distribution.
III. Inter-Net Marketing:
In the Rural Setting: Efforts are on the way, in rural India, to bring convergence between what the poor need and what digital technology makes possible.
The Net is becoming the livelihood for hundreds of rural youth, who are offering a combination of specialized Net services; interface which administration, organizations and customers.
The sub-stockist will be linked to a super stockist who will be present in every district.
The Old Setup:
The Old Setup for distribution in the rural markets includes
1. Wholesalers
2. Retailers
3. Mobile Vans
4. Weekly Haats, Bazaars and Shandies and
5. Melas and fairs
THE NEW PLAYERS:
1. Unofficial Channels: Hero Honda has reported the emergence of an unofficial channel of distribution. Local real estate agents, village mechanics; and shopkeepers who sell non durables.
These people take motorcycles from official dealers in twos and threes and display them outside their premises for sale. This paper work is left to the dealer to complete.
2. Co-operative Society: Co-operatives occupy an important place in India’s rural economy. The rural scan reports say that there are 4398 primary marketing societies and 2933 Large Agricultural Multipurpose Primary Marketing Services.
Generally a co-operative exists for 2-3 villages. Farmers service co-operatives is a mini super market.
The others are:
1. Public Distribution System.
2. Petrol Bunks.
3. Agricultural Input Dealers.
4. NGO’s
5. Barefoot Salesman.
6. Syndicated Distribution.
III. Inter-Net Marketing:
In the Rural Setting: Efforts are on the way, in rural India, to bring convergence between what the poor need and what digital technology makes possible.
The Net is becoming the livelihood for hundreds of rural youth, who are offering a combination of specialized Net services; interface which administration, organizations and customers.