abhishreshthaa
Abhijeet S
Most of the companies have direct representation in the form of redistribution stockist at level II and III. Level III in a district would comprise 7-10 towns.
High outlet density and large customer population centres enables economies in developing these markets through working of sales-cum distribution van.
In order to achieve a winning edge in rural sales the object is to maximize directed flow and control the of stocks at level III or V.
Approaching level IV requires prior selection of haat markets and villages located in contiguous clusters.
Various schedules with level III stockist at nodal points could be operated towards self-sustaining distribution rates for level IV markets. The next level is V.
The villages are too small to allow economies in van distribution. But these villages form the bulk of the consumption in the rural areas.
High outlet density and large customer population centres enables economies in developing these markets through working of sales-cum distribution van.
In order to achieve a winning edge in rural sales the object is to maximize directed flow and control the of stocks at level III or V.
Approaching level IV requires prior selection of haat markets and villages located in contiguous clusters.
Various schedules with level III stockist at nodal points could be operated towards self-sustaining distribution rates for level IV markets. The next level is V.
The villages are too small to allow economies in van distribution. But these villages form the bulk of the consumption in the rural areas.