Need help for project on educational marketing

Thanks, but i'm not able to find it.
I'm geeting data on education or marketing, but not on Educational Marketing.

Its a new subject in MBA education
 
Educational marketing should mean a channel through which you impart education about your products or services.

For example : A CD given by an MBA institute to aspirants so that they can learn more about the institute, its courses, facts and figures, why they should study there etc is educational marketing by that institute for its service

Similarly if eureka forbes does an awareness drive of why people should drink clean water and facts and figures of how water is one of the most common forms of causing illness, then again its educational marketing for their product - water purifier.
 
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