Copywriting

[sunandaC]

Meaning of Copywriting

Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing.

Elements of Copy

Main Head line
Sub-Headline
Body copy
Slogans
Logotype/signature
Closing ideas
General Copy Principles

Print copy Principles

Television Copy Principles
Radio Copy Principles
Outdoor copy Principles
Retail copy Principles
Business to Business principles (B-2-B)


Features of a Good Copy

Brief
Clean
Interesting
Sincere
Personal
Convincing
Integration of Elements
Surprise Element

Copy Research

Consumer Jury
Split run
Eye Cameras

Types of Copy

Descriptive copy
Institutional copy
Testimonial Advertising
Humorous copy
Scientific copy
Dialogue copy
Reason Why copy
Topical copy
Reminder copy
Educational copy
Question copy
Cartoon copy

 

[jitendra05]

Meaning of Copywriting

Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing.

Elements of Copy

Main Head line
Sub-Headline
Body copy
Slogans
Logotype/signature
Closing ideas
General Copy Principles

Print copy Principles

Television Copy Principles
Radio Copy Principles
Outdoor copy Principles
Retail copy Principles
Business to Business principles (B-2-B)


Features of a Good Copy

Brief
Clean
Interesting
Sincere
Personal
Convincing
Integration of Elements
Surprise Element

Copy Research

Consumer Jury
Split run
Eye Cameras

Types of Copy

Descriptive copy
Institutional copy
Testimonial Advertising
Humorous copy
Scientific copy
Dialogue copy
Reason Why copy
Topical copy
Reminder copy
Educational copy
Question copy
Cartoon copy

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[jayashreemarg]

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