Meaning of Copywriting
Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing.
Elements of Copy
Main Head line
Sub-Headline
Body copy
Slogans
Logotype/signature
Closing ideas
General Copy Principles
Print copy Principles...
advice headlines
believe in the best
caution headlines
claim headlines
complete man
connecting people (nokia
coolest one
copy writing types
copywriting
humorous headlines
identification headlines
question headlines
selective headlines
situation headlines
successful slogans
taste the thunder
thanda matlab coca-cola
yeh dil mange more
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This is a very well crafted question bank on COPYWRITING as a subject.
But ultimately its the CREATIVITY that counts more rather than the theoritical concepts..
I am also attaching the wway COPYWRITING is carried out in an AD Agency...
It contains some short notes as well as the BRIEF that...