HELP REQUIRED - MARKETING PRINCIPLES & PRACTICE

[macwan_hemilton]

MARKETING PRINCIPLES & PRACTICE


1. What is positioning? Explain the various ways of positioning. Also elaborate on Perceptual Mapping as a positioning technique.
2. What is E-marketing? What are the advantages of E-marketing? Explaing with suitable examples.
3. Define wholesaling and explain the types of wholesalers. Explain the changing pattern is wholesaling.
4. (A) Explain the product concept with the relevant diagrams.
(B) Explain product mix, product line and product consistency
5. Explain the concept of relationship marketing in detail. Explain the process of CRM with the help of a diagram.
6. Describe the various pricing methods. What are the factors that form the pricing decision framework/factors influencing pricing decisions?
7. Explain the elements of Promotion Mix with examples of each from the industry.
8. (A) Explain the various levels of channels of distribution.
9. Elaborate the Strategic marketing planning process
10. Write short notes on any two of the following
a. Rural marketing
b. BCG matrix
c. Basis of Marketing Segmentation
d. SWOT Analysis

:lock1::thumbsup:

 

[ankitgokani]

hi mate u have list dowbn many questions lemme tell u dat all of dem are der on mp u just need to use search option u will find all the ans as dis topics are general some of the links are here which i also found using search do d same

http://www.managementparadise.com/f...roject-reports/10534-product-positioning.html

http://www.managementparadise.com/forums/marketing-management/8795-e-marketing.html

http://www.managementparadise.com/f...g-excellence-through-customer-management.html

 

[jitenmazee]

MARKETING PRINCIPLES & PRACTICE


1. What is positioning? Explain the various ways of positioning. Also elaborate on Perceptual Mapping as a positioning technique.
2. What is E-marketing? What are the advantages of E-marketing? Explaing with suitable examples.
3. Define wholesaling and explain the types of wholesalers. Explain the changing pattern is wholesaling.
4. (A) Explain the product concept with the relevant diagrams.
(B) Explain product mix, product line and product consistency
5. Explain the concept of relationship marketing in detail. Explain the process of CRM with the help of a diagram.
6. Describe the various pricing methods. What are the factors that form the pricing decision framework/factors influencing pricing decisions?
7. Explain the elements of Promotion Mix with examples of each from the industry.
8. (A) Explain the various levels of channels of distribution.
9. Elaborate the Strategic marketing planning process
10. Write short notes on any two of the following
a. Rural marketing
b. BCG matrix
c. Basis of Marketing Segmentation
d. SWOT Analysis

:lock1::thumbsup:

Hey hemilton, very nice article! It contains very useful information regarding marketing. I uploaded a document where you will find more information on the principles of marketing and i am sure you would like it.