well there are many projects for rural india new product launch
itc e choupal
hul shakti
if u want to challenge urself study the distribution channel in rural areas
hii, word of mouth is generally used in marketing for e.g-if i hv seen any movie say ROCK ON !!!!! n i m telling to u dat movie is awsme now u r telling to ur frnds dat movie is gud..so my news is spreadind one to one....so now u r also gng to movie by listening to me....so its a kind of marketing for a movie...it can hve a pros n cons also...
hiiiiiieee could u plzzz provide me wid more onfo on buzz marketing n word of mouth.....also wid the case studies relating to it,,,,,,thx
hav a nice day !!!!!!!
Word of mouth is actually a oral communication marketing tactics which is used to spread information about the product or service among the people. In order to get detailed information on word of mouth, please check my presentation.