Word-of-mouth Promotion of Leisure Marketing
The audience satisfied with the quality of entertainment program communicate their positive or negative feelings to their friends and relatives that they are satisfied with your services, they advocate in your favour and a positive remark helps in promoting the business because all of them prefer to watch the same as and when they get an opportunity.
It is against this ground that we find this constituent of the promotion mix playing a positive provided the quality of programme is superior.
The audience satisfied with the quality of entertainment program communicate their positive or negative feelings to their friends and relatives that they are satisfied with your services, they advocate in your favour and a positive remark helps in promoting the business because all of them prefer to watch the same as and when they get an opportunity.
It is against this ground that we find this constituent of the promotion mix playing a positive provided the quality of programme is superior.