The growth of direct marketing in India can be attributed to environmental complexities and the concept of bargaining power.
Customer life styles have changed especially in metros and large cities. Today’s customer looks for convenience in shopping and getting the product or service delivered in the comfort of his/her house.
Teleshopping, home shopping channels, catalogue marketing and online shopping are some of the tools that enable companies to cater to this core customer value.
Globalization of markets and the internet direct marketing. Today a firm have further facilitated the growth of need not have operations in all its markets but can still cater to the world demand.
Dell computers and Amazon are two leading examples of successful direct marketing around the world.
Today the cost of a retail shelf at outlets in major cities is prohibitive. Fragmentation of media and audiences also imply higher advertising budgets.
With customer loyalty on the wane and the costs of marketing increasing, firms’ margins have come under pressure.
Productivity of marketing resources is now as much of a concern as that of any other resource. Direct marketing helps
Customer life styles have changed especially in metros and large cities. Today’s customer looks for convenience in shopping and getting the product or service delivered in the comfort of his/her house.
Teleshopping, home shopping channels, catalogue marketing and online shopping are some of the tools that enable companies to cater to this core customer value.
Globalization of markets and the internet direct marketing. Today a firm have further facilitated the growth of need not have operations in all its markets but can still cater to the world demand.
Dell computers and Amazon are two leading examples of successful direct marketing around the world.
Today the cost of a retail shelf at outlets in major cities is prohibitive. Fragmentation of media and audiences also imply higher advertising budgets.
With customer loyalty on the wane and the costs of marketing increasing, firms’ margins have come under pressure.
Productivity of marketing resources is now as much of a concern as that of any other resource. Direct marketing helps