While Planning the Promotional Campaign the Following is a Must Read
Whenever we plan anything it has got some specific objective and a desired output for sure with statistics available at times. Planning plays an important role at every step of business event or business growth.
Hence the very first word that comes in mind of a businessman is planning for every dam activity related to business, may it relate to production, sales, materials, marketing, distribution, logistics etc. At times one may even try to neglect planning and go on with work with “as it comes” attitude.
But one can easily spot the difference between planned and unplanned work/activity. Quoting the benefits of planned work in relation to marketing and specifically speaking benefits of planning a promotional campaign. Promotional campaign no doubt is the way through which consumer becomes aware about your product as well as your company.
Planning starts with deciding the targets to be achieved and the targets set here as promotional campaign normally are reach of the message to the intended audience, easy and clear understanding of message by the audience and finally the impact of message on consumer resulting into sales.
However Laura provides us with an unusual 7 step program to achieve the set targets which are as follows:
Analyzing the opportunities in the market
The marketing communication channels to be used
Determination of the campaign’s objective
Determination of the promotional mix which are
· Advertising
· Personal selling
· Sales promotion
· PR
· Corporate image
· Direct Marketing
Determination of the Promotional message
Determination of the promotional budget
And finally determining the effectiveness of the program
Although all the above points are important and inevitable while planning the promotional campaign. But the above guidelines can vary according to personal priorities of the organization. To shorten the above points finance, promotional message and the target audience plays an important role in the whole process.
Whenever we plan anything it has got some specific objective and a desired output for sure with statistics available at times. Planning plays an important role at every step of business event or business growth.
Hence the very first word that comes in mind of a businessman is planning for every dam activity related to business, may it relate to production, sales, materials, marketing, distribution, logistics etc. At times one may even try to neglect planning and go on with work with “as it comes” attitude.
But one can easily spot the difference between planned and unplanned work/activity. Quoting the benefits of planned work in relation to marketing and specifically speaking benefits of planning a promotional campaign. Promotional campaign no doubt is the way through which consumer becomes aware about your product as well as your company.
Planning starts with deciding the targets to be achieved and the targets set here as promotional campaign normally are reach of the message to the intended audience, easy and clear understanding of message by the audience and finally the impact of message on consumer resulting into sales.
However Laura provides us with an unusual 7 step program to achieve the set targets which are as follows:
Analyzing the opportunities in the market
The marketing communication channels to be used
Determination of the campaign’s objective
Determination of the promotional mix which are
· Advertising
· Personal selling
· Sales promotion
· PR
· Corporate image
· Direct Marketing
Determination of the Promotional message
Determination of the promotional budget
And finally determining the effectiveness of the program
Although all the above points are important and inevitable while planning the promotional campaign. But the above guidelines can vary according to personal priorities of the organization. To shorten the above points finance, promotional message and the target audience plays an important role in the whole process.