Brands Being CATALYST
From a recent survey it was clear that from 3765 consumers in UK and US, 41% of them follow brands or company on facebook, twitter, youtube or other such social network. The purpose behind such follow up with the brand or the company in a social way can be to improve the product, in communication with customers, or use the channel to complain. Reasons could be anything but the fact is that even for selecting a specific brand people tweet, or use facebook. Apart from offers and news what are the ways that a company can think of to keep customers stick to them. The survey also featured that all positivity is totally bad, hence few bad comments should also be part of the comments, fan based questions, a video featuring products or the brand can add to its beauty, the audio video medium is very effective in attracting customers. Today brands should act as catalyst of the conversation and they shouldn’t control the talk or dominate it. The ones who play the role of catalyst empower fans and spark the content of conversation. Over monitoring the content can take away interest of the viewer or the writer / fan. Thus letting you down on the monthly viewers and regular users number.
From a recent survey it was clear that from 3765 consumers in UK and US, 41% of them follow brands or company on facebook, twitter, youtube or other such social network. The purpose behind such follow up with the brand or the company in a social way can be to improve the product, in communication with customers, or use the channel to complain. Reasons could be anything but the fact is that even for selecting a specific brand people tweet, or use facebook. Apart from offers and news what are the ways that a company can think of to keep customers stick to them. The survey also featured that all positivity is totally bad, hence few bad comments should also be part of the comments, fan based questions, a video featuring products or the brand can add to its beauty, the audio video medium is very effective in attracting customers. Today brands should act as catalyst of the conversation and they shouldn’t control the talk or dominate it. The ones who play the role of catalyst empower fans and spark the content of conversation. Over monitoring the content can take away interest of the viewer or the writer / fan. Thus letting you down on the monthly viewers and regular users number.