What Is Meaning Of Marketing Mix?

Marketing mix
This is a combination of marketing tools that marketing managers can control to in order to best satisfy customers.
And this consists of the 4ps which include,
 Product
 Price
 Place
 Promotion
 People
 Process
 
Marketing mix
This is a combination of marketing tools that marketing managers can control to in order to best satisfy customers.
And this consists of the 4ps which include,
 Product
 Price
 Place
 Promotion
 People
 Process
Jagruti you are right. Marketing mix is generally a combination of various actions and methods of marketing in order to satisfy a customers. I would like you to check my presentation on marketing mix which will tell you more detailed information on marketing mix.
 

Attachments

Himanshi Agarwal

Well-known member
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.
 

poornima lagadapati

Active member
The term 'marketing mix' is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
 
Top