A marketing strategy is a coherent plan for how to compete in a number of markets, with a clear definition of priorities and with targeted market and financial goals
Marketing is a process in which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
I am going to explain you with an example. Whenever we decide to go on any vacation, first we made plan where will we to go, where to stay, how long will be the trip. In the same way strategies and planning is essential to run a business successfully. Today the competition is very challenging in the market so we should have a solid marketing strategies to compete with others.
