What is Direct Marketing?

[vikram chawla]

What is Direct Marketing?


According to wikipedia:
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.


WHAT DO YOU UNDERSTAND BY THE TERM DIRECT MARKETING ?

 

[jitendra05]

What is Direct Marketing?


According to wikipedia:
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.


WHAT DO YOU UNDERSTAND BY THE TERM DIRECT MARKETING ?

Hey friend, thanks for sharing the information on direct marketing and i am really impressed by your work. So i am also going to upload a document where you can find more detailed information on direct marketing.