Visualizer of the logo Will gain the Much of it in Near Future
[/i][/b]
What does a logo say about a company? [/i][/b][/i][/b]
And what does it say when those logos change? [/i][/b][/i][/b]
Logo is a company’s identity boiled down to its bare essence, and is often the essential image consumers have in their mind when they think about a corporation. Products change, but logos endure. Changing a logo includes a tremendous investment as far as time, money and emotion are concerned. Take an example of Toyota. Their guiding principle is to create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.
In 1936, when Toyoda Automatic Loom Works Ltd. was launching its first passenger car, it needed a new trademark to commemorate the launch. For that purpose, a competition was held to establish a logo that would promote the company’s vehicles.
They wanted a logo that will express ‘the feeling of speed’. Thus, the winning logo resulted in the change of the name from ‘Toyoda’ to ‘Toyota’. This was as the Japanese lettering of ‘Toyota’ gave the logo a sleek look and was also chosen because the number of strokes in the Japanese word ‘Toyota’ (eight) was considered to bring luck and prosperity.
The original Toyota logo is still used as the company’s emblem and is given to the employees of the company upon joining. The current Toyota logo consists of the name “TOYOTA” in roman type with three ovals in red and white color scheme. ‘The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future’. Visual identity of any brand does not only raise effective awareness of the product, but also assist in expressing the company’s mission and philosophy to the customers. As you can see the Toyota logo brilliantly and perfectly fulfills these qualities.
Talking about BMW LOGO story [/b][/b]
The true meaning of the ‘sky blue and white quartered’ BMW logo is the most controversial issue of the company. There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller & other relates to Bavaria as the place where the products are manufactured.
The current BMW logo is said to be inspired from the circular design of a rotating aircraft propeller. The white and blue checker boxes are supposed to be a stylized representation of a white/silver propeller blade spinning against a clear blue sky. The theory is further strengthened with the statement that the image has its origins in World War I in which the Bavarian Luftwaffe flew planes painted in blue and white. It also reflects the origins of BMW as a military aircraft engine maker during WWI and the belief that BMW started as an aero engine manufacturer. On other note, this statement is considered by many as merely a bogus claim made by the company to give a logical explanation to the public about the BMW logo’s creation. In fact, the first BMW aero-engine test took place in March 1918 – six months after the BMW logo had been created. Additionally, the founding myth of the BMW logo, the propeller, was a component of the engine that was never manufactured by BMW. Controversy over which the logo was held was the one version of the ‘sky blue and white checker box’ BMW logo myth connects it with a shining silver/white rotating propeller that the engineers of BMW were working on. The other relates the BMW logo to Bavaria as the place where the products of the company are manufactured and with the national colors of Bavaria. Usually, big companies who have been around for longer than we have been don’t want to change logos, stating it is their brand mark & changing it might confuse customers. But they tend to forget that the hippie font which was a rage in the 70s might be a big no-no in the present times. And this has a negative impact on the company. An eye catching logo, which up to date with the present times becomes an instant hit with the customers & gives the much needed edge over competitors; if the company changes hands nothing says this better than a new logo which reflects not only the change of owners, but also business culture & ideologies.
Also looking at the scenario of Coca cola. Customer’s expectations are always on the rise. A logo redesign gives the impression that your company is always on a quest to improve itself and is constantly and consistently raising its standards. It must happen if brands want to stay on top. Brands that do not revolutionize themselves can become obsolete. Even the largest companies must revitalize themselves once in a while. Take Pepsi for example, due to their inability to create a timeless logo like Coca Cola, have had to recreate themselves on an average of 9.6 years since 1950 and an average of 11 years since 1898. Others are not so fortunate and are too structured & stubborn to change. In most cases, a rebrand is in order.
[/i][/b]
What does a logo say about a company? [/i][/b][/i][/b]
And what does it say when those logos change? [/i][/b][/i][/b]
Logo is a company’s identity boiled down to its bare essence, and is often the essential image consumers have in their mind when they think about a corporation. Products change, but logos endure. Changing a logo includes a tremendous investment as far as time, money and emotion are concerned. Take an example of Toyota. Their guiding principle is to create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.
In 1936, when Toyoda Automatic Loom Works Ltd. was launching its first passenger car, it needed a new trademark to commemorate the launch. For that purpose, a competition was held to establish a logo that would promote the company’s vehicles.
They wanted a logo that will express ‘the feeling of speed’. Thus, the winning logo resulted in the change of the name from ‘Toyoda’ to ‘Toyota’. This was as the Japanese lettering of ‘Toyota’ gave the logo a sleek look and was also chosen because the number of strokes in the Japanese word ‘Toyota’ (eight) was considered to bring luck and prosperity.
The original Toyota logo is still used as the company’s emblem and is given to the employees of the company upon joining. The current Toyota logo consists of the name “TOYOTA” in roman type with three ovals in red and white color scheme. ‘The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future’. Visual identity of any brand does not only raise effective awareness of the product, but also assist in expressing the company’s mission and philosophy to the customers. As you can see the Toyota logo brilliantly and perfectly fulfills these qualities.
Talking about BMW LOGO story [/b][/b]
The true meaning of the ‘sky blue and white quartered’ BMW logo is the most controversial issue of the company. There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller & other relates to Bavaria as the place where the products are manufactured.
The current BMW logo is said to be inspired from the circular design of a rotating aircraft propeller. The white and blue checker boxes are supposed to be a stylized representation of a white/silver propeller blade spinning against a clear blue sky. The theory is further strengthened with the statement that the image has its origins in World War I in which the Bavarian Luftwaffe flew planes painted in blue and white. It also reflects the origins of BMW as a military aircraft engine maker during WWI and the belief that BMW started as an aero engine manufacturer. On other note, this statement is considered by many as merely a bogus claim made by the company to give a logical explanation to the public about the BMW logo’s creation. In fact, the first BMW aero-engine test took place in March 1918 – six months after the BMW logo had been created. Additionally, the founding myth of the BMW logo, the propeller, was a component of the engine that was never manufactured by BMW. Controversy over which the logo was held was the one version of the ‘sky blue and white checker box’ BMW logo myth connects it with a shining silver/white rotating propeller that the engineers of BMW were working on. The other relates the BMW logo to Bavaria as the place where the products of the company are manufactured and with the national colors of Bavaria. Usually, big companies who have been around for longer than we have been don’t want to change logos, stating it is their brand mark & changing it might confuse customers. But they tend to forget that the hippie font which was a rage in the 70s might be a big no-no in the present times. And this has a negative impact on the company. An eye catching logo, which up to date with the present times becomes an instant hit with the customers & gives the much needed edge over competitors; if the company changes hands nothing says this better than a new logo which reflects not only the change of owners, but also business culture & ideologies.
Also looking at the scenario of Coca cola. Customer’s expectations are always on the rise. A logo redesign gives the impression that your company is always on a quest to improve itself and is constantly and consistently raising its standards. It must happen if brands want to stay on top. Brands that do not revolutionize themselves can become obsolete. Even the largest companies must revitalize themselves once in a while. Take Pepsi for example, due to their inability to create a timeless logo like Coca Cola, have had to recreate themselves on an average of 9.6 years since 1950 and an average of 11 years since 1898. Others are not so fortunate and are too structured & stubborn to change. In most cases, a rebrand is in order.