V Scan Ltd. Marketing Analysis

[abhishreshthaa]

V Scan Ltd.

MEANING OF THE NAME

It denotes to the contribution of all the group members involved in the project ;In the business term it’s a emotional touch given to the company.

VISION OF THE COMPANY

 Every Endeavor from our end should reflect a stamp of high quality.


 VSCAN LTD. Should be synonymous with Quality in the Customer / Consumers Mind.


 Quality should be made Affordable. Our quality must scale new heights, not our prices.


 Set benchmarks in terms of Products Manufactured, Processes incorporated & Technologies used



MISSION OF THE COMPANY

• Consistently make good Products at the friendliest Prices.
  
  
• Constantly Grow in Volume and Value through New Ideas
  
  
• And by Imbibing the World's Best Technologies, Continuing to remain relevant to our customers in India and the World as a Brand that Stands for our Quality and More Value for Money than any others.

WHY PEN? AND MARKET OVERVIEW OF PEN

• There has been a need to document through the use of writing instruments since the dawn of making. Pens and Pencils continue to be the staples of everyday life and indispensable items for everyday use.
  
  
  
• Writing Instruments continue to play integral part in the life of particularly every Business, School, and household.
  
  
• The advent of computers and related technologies has yet to make writing industry and Instruments Slow Paced and Obsolete.
  
  
• In fact, the writing Instruments embraces the evolution of technology by incorporating it into new products and using it to enhance business aspects and client services.
  
  
  
• The size of the writing Instruments Industry in India is estimated at about Rs 1800 Crores of which organized players account for 70% of the market share and the unorganized players for the rest. The industry Grew by about 15% in 2004-05 and by 13.5% in 2005-06,largely driven by the growth of organized sector, indicating that consumer are responding favourably to Quality and Branding.
  
  
  
• It is expected that promotion, easy availability, and affordability, branded off make will accelerate and help the organized sector eat into unorganized Presence.
  
  
  
• India's Writing Instruments Industry is reserved for the small sector with a statutory limit on the maximum Investment in Plant and Machinery at Rs 50 Crores.As a result critical pen component like refills are manufactured in house, while all non critical components are outsourced.
  
  
  
• Most Indian companies cater to the "Value for Money"(i.e. High Volume Low Value Strategy) While International Players cater to Premiums segment operating through exclusive Distributors.
  
  
• Globally writing Instruments Industry is estimated at Rs 50000 Crores (p.a). China controls approximately 10% of the global markets while the Indian share had so far been Mini scale.
  
  
• But given the superior quality perception that "Made In India" pens have over the Chinese, the buying preference of major retailers has been shifting to Indian Products and Brands.

WHAT MAKES THEM DIFFERENT?

• All our pens are manufactured on state-of-the-art microprocessor controlled machines from Austria, Japan and USA and pass through systemized quality control at every stage of production.
  
  
• If there's a writing technology that's superior anywhere in the world, trust us to incorporate it for you. But we do more than just adopt a better technology; We also adapt it to local factors like climate, usage patterns & customer needs .
  
  
• At our state-of-the-art facilities in Daman (India), we combine international technology with in-house expertise & innovation

MARKET ANALYSIS

TOOLS AND TECHNIQUES OF DATA COLLECTION FOR ANALYSING THE MARKET


Questionnaire method:-

• Primary data is collected by surveying the respondent personally. We have used both the Close & Open Ended Question where the researcher is free to answer in their own words too.
  
  
• Secondary data is collected from the magazines, websites and other such sources which provides the current situation.

DATA COLLECTED ON THE BASIC OF FOLLWING DETAILS

• Sampling Area: MUMBAI (PROPER),MUMBAI (SUBURBS)
  
  
• Sampled Population: Business Person, Service Person, Student, Housewife's Etc
  
  
• Sample Size: 100 Consumers

RESEARCH OBJECTIVE

The main objective behind the project is to identify consumer buying Behaviour regarding the Pen, which will ultimately help the company management to study the analysis and understand the behavior that will unable the companies' marketer's to effectively sell the product.


SUB OBJECTIVES

• 1. To know our competitors.
  
  
• 2. To know who will be the best target audience.
  
  
• 3. Will help company making a better product mix

 

[jitendra05]

V Scan Ltd.

MEANING OF THE NAME

It denotes to the contribution of all the group members involved in the project ;In the business term it’s a emotional touch given to the company.

VISION OF THE COMPANY

 Every Endeavor from our end should reflect a stamp of high quality.


 VSCAN LTD. Should be synonymous with Quality in the Customer / Consumers Mind.


 Quality should be made Affordable. Our quality must scale new heights, not our prices.


 Set benchmarks in terms of Products Manufactured, Processes incorporated & Technologies used



MISSION OF THE COMPANY

• Consistently make good Products at the friendliest Prices.
  
  
• Constantly Grow in Volume and Value through New Ideas
  
  
• And by Imbibing the World's Best Technologies, Continuing to remain relevant to our customers in India and the World as a Brand that Stands for our Quality and More Value for Money than any others.

WHY PEN? AND MARKET OVERVIEW OF PEN

• There has been a need to document through the use of writing instruments since the dawn of making. Pens and Pencils continue to be the staples of everyday life and indispensable items for everyday use.
  
  
  
• Writing Instruments continue to play integral part in the life of particularly every Business, School, and household.
  
  
• The advent of computers and related technologies has yet to make writing industry and Instruments Slow Paced and Obsolete.
  
  
• In fact, the writing Instruments embraces the evolution of technology by incorporating it into new products and using it to enhance business aspects and client services.
  
  
  
• The size of the writing Instruments Industry in India is estimated at about Rs 1800 Crores of which organized players account for 70% of the market share and the unorganized players for the rest. The industry Grew by about 15% in 2004-05 and by 13.5% in 2005-06,largely driven by the growth of organized sector, indicating that consumer are responding favourably to Quality and Branding.
  
  
  
• It is expected that promotion, easy availability, and affordability, branded off make will accelerate and help the organized sector eat into unorganized Presence.
  
  
  
• India's Writing Instruments Industry is reserved for the small sector with a statutory limit on the maximum Investment in Plant and Machinery at Rs 50 Crores.As a result critical pen component like refills are manufactured in house, while all non critical components are outsourced.
  
  
  
• Most Indian companies cater to the "Value for Money"(i.e. High Volume Low Value Strategy) While International Players cater to Premiums segment operating through exclusive Distributors.
  
  
• Globally writing Instruments Industry is estimated at Rs 50000 Crores (p.a). China controls approximately 10% of the global markets while the Indian share had so far been Mini scale.
  
  
• But given the superior quality perception that "Made In India" pens have over the Chinese, the buying preference of major retailers has been shifting to Indian Products and Brands.

WHAT MAKES THEM DIFFERENT?

• All our pens are manufactured on state-of-the-art microprocessor controlled machines from Austria, Japan and USA and pass through systemized quality control at every stage of production.
  
  
• If there's a writing technology that's superior anywhere in the world, trust us to incorporate it for you. But we do more than just adopt a better technology; We also adapt it to local factors like climate, usage patterns & customer needs .
  
  
• At our state-of-the-art facilities in Daman (India), we combine international technology with in-house expertise & innovation

MARKET ANALYSIS

TOOLS AND TECHNIQUES OF DATA COLLECTION FOR ANALYSING THE MARKET


Questionnaire method:-

• Primary data is collected by surveying the respondent personally. We have used both the Close & Open Ended Question where the researcher is free to answer in their own words too.
  
  
• Secondary data is collected from the magazines, websites and other such sources which provides the current situation.

DATA COLLECTED ON THE BASIC OF FOLLWING DETAILS

• Sampling Area: MUMBAI (PROPER),MUMBAI (SUBURBS)
  
  
• Sampled Population: Business Person, Service Person, Student, Housewife's Etc
  
  
• Sample Size: 100 Consumers

RESEARCH OBJECTIVE

The main objective behind the project is to identify consumer buying Behaviour regarding the Pen, which will ultimately help the company management to study the analysis and understand the behavior that will unable the companies' marketer's to effectively sell the product.


SUB OBJECTIVES

• 1. To know our competitors.
  
  
• 2. To know who will be the best target audience.
  
  
• 3. Will help company making a better product mix

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