TYBMS Sem 5 Important Question Bank 2012

P

ParvathyBms

Parvathy Bms
Special Studies in Marketing

IMPORTANT LONG TYPE QUESTIONS

1) Define consumer behaviour. Explain the research perspectives on consumer behaviour?

2) State & Explains the different factors affecting consumer behaviour?

3) What is the reason for the change of the behaviour of consumers of the new generation?

4) Define decision making & explains the steps in the process of decision making?

5) Explain the process of adoption?

6) What is the role of the various family members in influencing Consumer behaviour?

7) What is the role of needs & goals to adopt to the change in an individual’s motivation?

8) Mention the 5- M’s of advertising & explain each in detail?

9) What does advertising communicate?

10) Explain AIDA model?

11) Define integrated marketing communication & explain its growing importance?

12) What are the benefits of IMC?

13) Write short note on Promotion objectives?

14) Explain the functions of an advertising agency?

15) What are the factors to be consider while selecting an advertising agency?

16) Write short note on Agency accreditation?

17) Write short note on Client servicing?

18) Explain the different methods used for preparing advertising budget?

19) What are the factors that determine an advertising budget?

20) As a coordinator of the youth festival of your college, draft a direct mail letter, to sponsors inviting sponsorships(identify at least five sponsors)?

21) Mention the factors to be considered while selecting a media-mix?

22) What factors should be considered while selecting the advertising media?

23) Explain different media models?

24) What are the different media scheduling strategies available to the media managers?

25) What is media research? State its functions?

26) Examine the role of Audio Bureau of Circulation (ABC)

27) Discuss the importance of television rating points?

28) What are the advantages & limitation of newspaper advertising?

29) State the features of a magazine advertising?

30) Name the various pre-tasting & post-tasting method for measuring the effectiveness of advertising?

31) What do you mean by testing advertising effectiveness?

32) Write short note on:

I. Pre-testing & Post testing of a copy

II. Pre testing methods

III. Post testing method

IV. Need for testing advertising effectiveness

V. Benefits of testing

VI. Check list method

VII. Consumer jury survey

VIII. Sales area test

IX. Order of merit rating

33) Explain the steps necessary to brand equity?

34) Explain unique selling proposition with an examples?

35) Differentiation between Brand image & USP?

36) What are the functions of PR department?

37) What are the objectives of Public relations advertising? What are the tools of such advertising?

38) Write short note on Importance of PR?

39) What do you mean by Push v/s Pull strategy in promotion?

40) What do you mean by sales promotion? Give reasons for the growth of service promotion?

41) Write short note on Relationship marketing, Trade promotion tools?

42) Define direct marketing & explain its growth?

43) What is ecommerce & explain its benefits?

44) What are the advantages of Online marketing?

45) Write short note on: Internet.

Content Courtesy - MT UVA BMS
 
Service Sector Management



IMPORTANT CONCEPTUAL QUESTIONS:

1. Procedural justice (march 11)

2. Buying roles (oct. 2010)

3. Micro environment

4. Technological environment

5. Service failure (march 2011)

6. Service marketing mix

7. Service blue print

8. Explain ‘benchmarking’. (nov. 2003, 04, 08)

9. Advantages of branding services

10. Characteristics of a good brand

11. Types of branding

12. Pre-requisites for achieving service quality

13. Relevance of quality in service

14. Dimensions of service leadership

15. Vision-mission statement (oct. 2010)

16. Moment of truth (now 02, 03, 04; may 08)

17. Service marketing trinity triangle

18. Objectives of internal marketing

IMPORTANT SHORT NOTES

1. Explain the concept of inseparability of service?

2. Short note on four key characteristics of services?

3. Define Internal marketing

4. Explain ‘Moment of truth’

5. Service marketing Trinity/Triangle??

6. Explain Yield management

7. What is service recovery?

8. Explain branding of services??

9. Short note on HUDCO & MAHADA?

10. Short note on NHB?

11. Short note on MHADA?



IMPORTANT LONG TYPE QUESTIONS

Q.1. Define services & Explain distinctive characteristics of services. (Nov. 03)

Q.2. How to address to unique characteristics of the Service Industry? Explain strategy and Tactics Overcome it.

Q.3. Attributes the reason for rapid growth of service sector in the global as well as Indian Contract?

Q.4. Write a note on growing importance of services.

Q.5. What are the factors posing threat to service marketing?

Q.6. What are the factors stimulating the transformation of the service marketing environment?

Q.7. What are the stages of the buying decision process?

Q.8. What are the factors influencing buyers behaviour?

Q.9. Write a note on Managing ‘Customer Expectations’.

Q.10. Explain Bases of Market segmentation.

Q.11. Explain steps in developing a service positioning strategy.

Q.12. Explain strategies for managing capacity to match demand?

Q.13. What Causes Gaps in Services Quality?

Q.14. What is service productivity? Explain strategies for improving it?

Q.15. What are the factors influencing complaining behaviour?

Q.16. What are guidelines for effective problem resolution :

Q.17. What are the different tourism product? How do you manage Tourism or

leisure products?

Q.18. Pricing in tourism services is complex because tourism is a composite

product. Do you agree? What are the different elements you would consider while pricing tourism services?

Q.19. Write short note on Importance of people mix in banking sector?


Content Courtesy - MT UVA BMS
 
Human Resource Management



IMPORTANT CONCEPTUAL QUESTIONS

1. Recruitment

2. Selection

3. Hrm

4. Personnel management

5. Human resource planning

6. Training

7. Performance appraisal

8. Career planning

9. Personnel manual

10. Assessment centre

11. Downsizing

12. Employee stock ownership plans (esops)

13. Job analysis

14. Job description

15. Job specification

16. Induction

17. Fringe benefits

18. Wages & salaries

19. Profit sharing

20. Empowered teams

21. Success of planning

22. Voluntary retirement scheme (vrs)

23. Human resources information system (hris)

24. Quality circles

25. Promotion

26. Incentives

27. Application blank

28. Manpower inventory analysis

29. Interview

30. Placement

31. 3600 appraisal

32. Job transfer

33. Human resource development

34. Pink slip



IMPORTANT SHORT NOTES

1. Participative management

2. Industrial relations

3. Trade union

4. Job rotation

5. Job evaluation

6. Job enlargement

7. Job design



IMPORTANT LONG TYPE QUESTIONS

Q.1. Define “Human resource management” What is the importance of H.R.M in present Global scenario?

Q.2. Define HRM. What are the modern day challenges faced by today’s HR manger?

Q.3. Define Human resource planning and explain the process of HRP.

Q.4. You are on HR manager of kingfisher. You are supposed to design a training programme for ground staff. What principles and on the job training methods you would use in designing the programme.

Q.5. “Training like any other HR function, should be evaluated to determine its effectiveness.” Explain.

Q.6. Explain the benefits of training and development to employees.

Q.7. Explain in full 360 degree appraisal.

Q.8. “Performance appraisal is not merely for appraisal but is for improvement of employee performance.” Explain the statement.

Q.9. You, as HR manager of the company, has been asked to draw a promising incentive plan for the employees in the production department. State the features that you will like to incorporate in such incentive plan.

Q.10. Define career planning and explain the different stages of career planning.

Q.11. Explain the different stages involved in career planning and development.

Q.12. “Career planning and development is a motivational tool for employees”. Elaborate with suitable examples.

Content Courtesy - MT UVA BMS
 
Business Ethics and Corporate Social Responsibility



IMPORTANT CONCEPTUAL QUESTIONS

1. Ethics & legality

2. Morality

3. Ethics

4. Ethics vs. Law

5. Features of ethical organisation

6. Code of conduct :

7. Concept of right

8. Benefits of rights

9. Rights of entrepreneur

10. Benefits of duties

11. Role of manager

12. Responsibilities of manager

13. Egoism & altruism

14. Good corporate governance

15. Profit

16. Concept of social responsibility

17. Purushartha

18. Dharma

19. Artha

20. Kama

21. Moksha

22. Ethics in global marketing

23. Guidelines for ethical global marketing

24. Cyber crimes

25. Seven characteristics of corporate governance



IMPORTANT SHORT NOTES AND LONG QUESTIONS

Q.1. Role of ethics

Q.2. Need / benefits of ethics

Q.3. Role of professional management for creating goodwill business

Q.4. Concept of corporate social responsibility

Q.5. The csr debate

Q.6. CSR initiatives by corporates

Q.7. Role of NGO’S and international agencies in CSR

Q.8. Agency theory

Q.9. Institutional theory

Q.10. Sociological theory

Q.11. Political theory

Q.12. Resource dependency theory

Q.13. Shareholders theory

Q.14. Stewardship theory

Q.15. Transaction cost theory

Q16. Models of corporate governance

Q.17. Rights of shareholders

Q.18. Rights of investors

Content Courtesy - MT UVA BMS
 
Elements of Logistics Management Important Question Bank 2012


Concepts:

Extended enterprise
Mission of logistics
LIS
Containerization
Decoupling
Cross docking
Intransit inventory
P system and Q system
LASH
VMI
ICDs
Milk run
Long questions:-

Importance of logistics for developing country like India
Transportation and inventory cost
Factors affecting warehouse location
Selective inventory control techniques
Importance of network analysis
Internal and external performance measurement systems
Short notes

Types of logistics
Objectives of logistics
Material handling equipments
Customer service elements
MRP and DRP
Types of warehouses
Golden Quadrilateral project and significance of the same
Case study from inventory, transportation and warehousing



For answers, refer to Elements of Logistics and Supply chain management, Vipin Saboo, Vipul Publications

Content Courtesy - Prof. Vipin Saboo
 
You must log in or register to reply here.
Back
Top