TYBMS Sem 5 ATKT Exam 2012 Question Bank

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Parvathy A
TYBMS SEM-V
SPECIAL STUDY IN FINANCE
QUESTION PAPER PATTERN
2 HOURS 60 MARKS
SECTION –I [30MARKS] {COMPULSORY}
Q.1 [15 MARKS]
(A) CONCEPT TESTING/ SHORT QUESTIONS – THEORY (5 MARKS)
[5 QUESTIONS; 1 MARK EACH; ANSWER IN 2 SENTENCES ONLY]

(B) CONCEPT TESTING/ SHORT QUESTIONS –PRACTICAL PROBLEMS
(10 MARKS)
[ANY 2 OUT OF 3 QUESTIONS; 5 MARKS EACH]
(i)
(ii)
(iii)

Q.2 ONE FULL QUESTION –PRACTICAL PROBLEM [15 MARKS]

SECTION –II [30 MARKS] {INTERNAL OPTION}
(ANY THREE OUT OF FOUR QUESTIONS; 10 MARKS EACH)
Q.3 THEORY
Q.4 PRACTICAL PROBLEMS
Q.5PRACTICAL PROBLEMS
Q.6PRACTICAL PROBLEMS (a) & (b)


CHAPTERS FOR PRACTICAL PROBLEMS
(A) SHORT QUESTIONS
1) DEFERRED TAX (ASSETS & LIABILITIES) [AS-22]
2) CAPITAL BUDGETING
3) INITIAL PUBLIC OFFER [JOURNAL ENTRIES]
4) EMPLOYEES STOCK OPTIONPLAN
5) SWEAT EQUITY
6) FINANCIAL DERIVATION & FUTURE DERIVATIONS: RECOGNITION & MEASUREMENT [AS-30]

(B) SHORT&/ OR LONG QUESTIONS
1) ECONOMIC VALUE ADDED

(C) LONG QUESTIONS
1) APPRAISAL OF TERM LOAN & PROJECT REPORT (INCLUDING CAPITAL BUDGETING)
2) ACCOUNTING FOR EFFECTS OF CHANGES IN FOREX RATES [AS-11]
3) HIREPURCHASE
4) LEASE

THEORY CHAPTERS
1) SEGMENT REPORTING
2) FINANCIAL DERIVATION & FUTURE DERIVATIONS: REPRESENTATION [AS-31]
3) CAPITAL MARKET
4) UNDERWRITING
5) MERCHANT BANKING
6) CREDIT RATINGS
7) MUTUAL FUNDS
8) ALL OTHER TOPICS/ CHAPTERS



P.S. These are the likely questions for exams but not the only questions to be studied for exams. So, make it a point you know these questions well as well as cover the other topics.
 
For Service Sector Management, the questions wont be in direct form but students should be clear with the concepts so that they can answer any question related to the topics

TYBMS SEM 5: SERVICE SECTOR MANAGEMENT QUESTION BANK

A) Section I Concepts/Short Notes (3 or 5 marks)
1) 7 P%u2019s of service mix
2) Goods v/s Services
3) Service Marketing Triangle/Trinity
4) TQM
5) Use of technology in services
6) Service leadership
7) Service Mapping
8) Benchmarking
9) Segmentation
10) Positioning
11) Branding
12) Service Quality Gap / Gap Model
13) Internal Marketing
14) Flowcharting
15) Consumers
16) Vision & Mission
17) Productivity
18) Communication Mix
19) Pricing
20) Consumer Behavior


B) Section II 10 Marks question

1) State and explain the major drivers of growth of service sector inIndia.
2) Discuss the relevance of 7 P’s of service mix in Banking/Insurance/Hospitality sector.
3) Explain consumer decision making process.
4) What is TQM? State importance of TQM in service sector.
5) State and explain the challenges faced by service marketers.
6) What is market segmentation? State different types of market segmentation.
7) Define Positioning and state its importance.
8) Explain the different dimensions of service quality.
9) What is Branding? State the importance of Branding.
10) Define Benchmarking and state its importance.

P.S. These are the likely questions for exams but not the only questions to be studied for exams. So, make it a point you know these questions well as well as cover the other topics.
 
Hey Parvathy...
U got something for Spl. Studies in Mktg??
I knw it sounds stupid to hav a KT in mktg...
bt wot can I say....stuff happens
 
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