CONTENTS :-
AN INTRODUCTION TO BANKING SECTOR IN INDIA
PEST ANALYSIS
7P’s OF BANKING SECTOR
BLUEPRINTING
4I’s OF BANKING
RATER ANALYSIS FOR INDIAN OVERSEAS BANK
MARKET SEGMENTATION
COMPLAINT HANDLING–HDFC BANK
CASE STUDY-I
RATER
SERVICE RECOVERY
FISH BONE
CASE STUDY-II (ICICI BANK)
RATER
BIBLIOGRAPHY
ARTICLES