Rural India Facts and Figures[/b]
By 2025, India will triple its income level and will become the fifth largest consumer market, climbing from its current position at 12.
The real annual real income for rural households will move from 2.8 per cent in the past two decades to 3.6 per cent in the next two.
India's middle-class is expected to increase by ten times to around 583 million
The income levels will triple by 2025, as India reaches the fifth largest consumer market in the world level.
The Indian rural market is expected to touch US$ 100 billion, more than ten-fold, in the next 15 years, according to market research firm.
Rural India buys 46 per cent of all soft drinks, 49 per cent of motorcycles and 59 per cent of cigarettes and almost 11 per cent of the rural women use lipstick.
Increase in the growth rate in the rural consumer durables markets form 30 per cent to 45 per cent in rural and semi-urban India by 2011
Yamaha plans to double the number of its sales outlets in India in the next five years to tap the growing demand in villages as economic growth boosts incomes.
India Yamaha Motor Pvt. may increase showrooms to 2,000, mostly in small towns and rural hubs, according to Koji Arai, director and chief sales officer.
The total number of active internet users in rural area will rise by 98 per cent to touch 24 million by the end of this year from 12.1 million in December 2010, according to a survey conducted by IMRB for the Internet and Mobile Association of India (IAMAI).
Reliance Communications and handygo Technologies Pvt Ltd have joined hands to provide 'Behtar Zindagi' - a value added services (VAS) solution in rural areas, in which the subscribers would get live information on weather, livestock, mandi prices, fishery advisory, finance and health schemes.
Hindustan Unilever Ltd (HUL) is experimenting with tablet personal computers (PCs) to increase its rural reach. The firm has been able to reach to 500,000 outlets in a year’s time. The firm already uses Shakti Amma channel to reach out to rural markets.
HUL has initiated discussions with top telecom firms and banks and financial services companies to create a joint distribution model, which will span across 638 thousand villages, comprising some 775 million people reside.
Various projects taken up by the private sector such as ITC’s e-Choupal, HUL’s Project Shakti, Microsoft’s Project Shiksha and Google’s Internet bus among various others, are assisting in generating not only awareness and usage but also its importance
By 2025, India will triple its income level and will become the fifth largest consumer market, climbing from its current position at 12.
The real annual real income for rural households will move from 2.8 per cent in the past two decades to 3.6 per cent in the next two.
India's middle-class is expected to increase by ten times to around 583 million
The income levels will triple by 2025, as India reaches the fifth largest consumer market in the world level.
The Indian rural market is expected to touch US$ 100 billion, more than ten-fold, in the next 15 years, according to market research firm.
Rural India buys 46 per cent of all soft drinks, 49 per cent of motorcycles and 59 per cent of cigarettes and almost 11 per cent of the rural women use lipstick.
Increase in the growth rate in the rural consumer durables markets form 30 per cent to 45 per cent in rural and semi-urban India by 2011
Yamaha plans to double the number of its sales outlets in India in the next five years to tap the growing demand in villages as economic growth boosts incomes.
India Yamaha Motor Pvt. may increase showrooms to 2,000, mostly in small towns and rural hubs, according to Koji Arai, director and chief sales officer.
The total number of active internet users in rural area will rise by 98 per cent to touch 24 million by the end of this year from 12.1 million in December 2010, according to a survey conducted by IMRB for the Internet and Mobile Association of India (IAMAI).
Reliance Communications and handygo Technologies Pvt Ltd have joined hands to provide 'Behtar Zindagi' - a value added services (VAS) solution in rural areas, in which the subscribers would get live information on weather, livestock, mandi prices, fishery advisory, finance and health schemes.
Hindustan Unilever Ltd (HUL) is experimenting with tablet personal computers (PCs) to increase its rural reach. The firm has been able to reach to 500,000 outlets in a year’s time. The firm already uses Shakti Amma channel to reach out to rural markets.
HUL has initiated discussions with top telecom firms and banks and financial services companies to create a joint distribution model, which will span across 638 thousand villages, comprising some 775 million people reside.
Various projects taken up by the private sector such as ITC’s e-Choupal, HUL’s Project Shakti, Microsoft’s Project Shiksha and Google’s Internet bus among various others, are assisting in generating not only awareness and usage but also its importance