Theme Cruise Marketing

Is these a marketing technique or just pertaining to custom the cruise according to a specified theme..!! :)
 
Cruise theme marketing would mean having a theme to the cruise and then selling passes.

Simple example is cruise passes sold for 31st night.

Same can be done with V day, diwali etc..

Basically selling the cruise passes by having a party kinda thing as its USP
 
Well that's what i said pertaining to custom the cruise according to a specified theme..!! But that is more of customisation rather than a strategy.. My question is "is it a new marketing technique" which involves somethin more than jst customisation to a specified theme
 
It ofcourse would be a new marketing technique.

In the early days, you would just go on a cruise, enjoy the casino , d pool , d sea n be back.

Now, they are offering a whole theme party

PS : Customisation is a marketing technique :)
 
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