abhishreshthaa
Abhijeet S
A retailer’s ability to devise & apply a sound retail strategy depends on how well that firm identifies & understands its customers, & forms its retail strategy mix to appeal to them.
Thus, in this section, I shall briefly look at
1. Retail Target Markets
2. The Retail Strategy Mix.
3. Target Markets:
A retail firm must identify the characteristics, needs and attitudes of consumers and then devise an appropriate target market plan.
It must consider the demographics, lifestyles, consumer profiles, shopping attitudes, decision making process of its target market.
Thus, in this section, I shall briefly look at
1. Retail Target Markets
2. The Retail Strategy Mix.
3. Target Markets:
A retail firm must identify the characteristics, needs and attitudes of consumers and then devise an appropriate target market plan.
It must consider the demographics, lifestyles, consumer profiles, shopping attitudes, decision making process of its target market.