The Pracharak’s Challenge
By: Amit Bhushan Date: 7th Jan 2020
In the prevailing political mayhem dominated by polically induced vandalism followed by political mobilization (on ground) of people, one thing is clearly missing. It is public view or opinion on objectives for the ruling party or what made the party win and therefore deliverables for the situation. The commercial news media has consistently failed all these years to spell it out for our political Netas due to various reasons. Usually the narrative set for such vandalism is - whose mob is bigger or what impact did each of the competing mobs made including their emotional appeal, so that viewers/readers can define their respective winners. However the ruling parties and their Netas, ain’t governed by this alone in electoral frays (and is often forgotten and all efforts are made so that viewers/readers also sway along). And yes, also that all the parties who are in fray in current round are ruling somewhere or the other and thus carry a set of electoral responsibility mandated on the ruling party is also forgotten or attempted to be forgotten. That these Netas are also governed by the fact, if they can depict comparitively better performance of creating/evolving/managing institutions better in some part or the other, is given little or no importance. This was what caused a ‘change’ earlier, so why should it be different in the new round is something forgotten on all sides including by the commercial news media which lies spilt on political lines. The commercial news media would simply focus on vandalism/vandals themselves and would do everything to block any news on ‘growth/development’ especially from these Netas and especially comparative achievement in development of institutions. This kind of ‘news-room polity’ has been the hallmark right since inception of democracy and has never been questioned by any Neta, political party or any social/socially active groups. Blockage of data by Netas in government to media or tinkering with such data-sets making such comparisions more difficult, actually serves the media houses which feel liberated to project their views sans any data. Political machoism based on events gets celebrated much more (in these circumstances) in the commercial news media than actual/comparitive achievements and this trait is common to media loyal to either of the sides and this seems to be not changing even when the news media itself is losing out to social media. The readers of these articles are well aware about the nature of different media by now for any further explanation. Little attempt is being made by the news media to reform its old habit even though they have lost followership to socia media. Now the political affiliates are trying to dominate even the social media with help from technology and a few activists view propagators who follow respective political lines.
While ruling party’s (supposed political) apathy for select institutions is widely circulated alongwith political activities permeated/seeped in those institutions, however little news is available about the new institutions that have been raised by current regime and what’s going on there. Also, very little coverage about what’s going on in institutions established much earlier but which earned a much more sympathetic ear from the current regime and thus comparative performance of these institutions vis-à-vis others. While we do get some coverage regards comparative performance of (public) hospital services in different states curtesey coverage of this meyhem, however a detailed coverage of educational institutions at all level especially state of higher education in different states is given complete miss by the commercial news media. It could be completely possible that collectively the people are made aware of the pathetic state of higher education in different states and a complete failure of the ‘skill India’ slogan (and quite a few already know of this), but the events should be seized by media for such coverage rather than focus on the mayhem alone. What casuality in such coverage is that quite a few Netas or even entire parties are given the opportunity to believe that they can control the narrative and thus they focus on bringing more force to ‘win the battle’, which is at most a pseudo-victory. This has happened to the previous regime and seems to have bitten the current regime as well (although it would be more appropriate to say that this political expediency regardless of time). Who or what ‘gets away’, almost unscathed is the commercial news media, a few broken cameras, vehicles or a few heads, notwithstanding. Since this (type of news coverage) doesn’t address the problem even a bit, so the ‘process of political change’, starts to takeover again. The shelf-life of the Netas has been shortening with rapid pace in this ‘Game yug’ is not being pondered upon at all, in the political hot-pursuit for the top-job. The politico-newsmen nexus of re-branding and rebatching exercise is being (naively) assumed, shall be able to perform the play for longevity, but mounting challenges for even the current dispensation is recieveing little analysis.
The big challenge what above proposed type of news coverage would put on the Netas is find publically useful projects that can be completed in short duration with meaningful benefits. There are numerous opportunities available wherein political Netas can show-off their stewardship. These could be in areas like education, healthcare, falling water table, industrial pollution, sewage etc. some of which did receive some focus in the Capital city/state and the poitical result is that the newbie party is atleast in fight even with some challenges especially with its focus on advertisments, over-the-top slogannerism, reliance of freebies rather than developing capacity/capability and improving quality (though healthcare and schooling may be an exception to this). Then there are also misses in terms of what has been done for/on start-up and small projects in private/PPP sectors which may have resulted in some amelioration in public life. What may be important for the Netadom is to note that nearly all advertised achievements are those which fall in the category of ‘small meaningful projects’ rather than ‘large projects’ which take ages to deliver. It is because of nature the commercial news media, politico-business nexus, activity of the goonda elements and their collusion with politics, many of the publically useful projects seldom see the light of the day. However little light would be thrown on such ‘ideas’ due to political expediency. In other words what may be important for the people is pushed to margins due to event-focussed coverage of the political news by the media often neglecting wholesome coverage which is also deemed as ‘too drab’ and ‘’lacking viewership/readership’. The result is even more greater competition for ‘headline grab’ amongst the Netas and further attempt to cloak & doctor data even when calls are being made for greater transperancy. We also face continuously eroding trust levels of the commercial news media so much so that even the political investments on the social media is rising with a view to dominate this channel. However, let the ‘Game’ evolve…..