MABUSHI is the bane of product marketing and continues to run rampant, especially in the high-tech space. It's altogether too easy to get excited about a new feature set but customers rarely buy feature sets - they usually buy solutions to their problems. Effective product marketers truly recognize how their products address those problems. This session will focus on how to cut through your own fluff and get to who really cares and what's important to them.
Tim insists that, “Asking 'So what?' is probably the most powerful question a Product Marketing Manager can ask and it has multiple applications. Understanding what's important - how the customer is materially impacted - will set your product marketing, sales training and web site apart from all the MABUSHI that's out there.”
Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on Twitter. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of the Tweets and the audio recording are available after the live event.
Tim C. Johnson is a Product Marketing expert and Author of the "It's About Value" product marketing blog dedicated to ridding the world of MABUSHI (look up the definition at value-prodmktg.blogspot.com). Johnson has 20+ years of sales and marketing experience in software ranging from end-user applications to development tools, databases, ERP, systems management, security and cloud. Tim is a husband, dad, Cub Scout and Boy Scout leader who occasionally also finds time to do wood turning.
Tim will be leading the weekly Global Product Management Talk on Twitter Monday, August 8, 2011 at 4:00 PM Pacific Time, which will be Tuesday, August 9 at 10:00 AM Australian Time.
“This will be a fun experience for me. I've learned a lot from other Global Product Management Talks and expect this to be no different. And if I can help the Product Marketing Management community eliminate some MABUSHI along the way, so much the better,” shares Johnson.
Tweet traveled 7400 miles
The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.
The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on addressing the needs of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world. Weekly up to 50 product people are engaged live during the discussion, with re-tweets occurring for days and weeks following.
Weekly, Solomon curates guest speakers, identifies the Twitter talk focus and posts questions to ponder, inviting participation via social media. The speaker and the co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening. Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.
Tim insists that, “Asking 'So what?' is probably the most powerful question a Product Marketing Manager can ask and it has multiple applications. Understanding what's important - how the customer is materially impacted - will set your product marketing, sales training and web site apart from all the MABUSHI that's out there.”
Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on Twitter. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of the Tweets and the audio recording are available after the live event.
Tim C. Johnson is a Product Marketing expert and Author of the "It's About Value" product marketing blog dedicated to ridding the world of MABUSHI (look up the definition at value-prodmktg.blogspot.com). Johnson has 20+ years of sales and marketing experience in software ranging from end-user applications to development tools, databases, ERP, systems management, security and cloud. Tim is a husband, dad, Cub Scout and Boy Scout leader who occasionally also finds time to do wood turning.
Tim will be leading the weekly Global Product Management Talk on Twitter Monday, August 8, 2011 at 4:00 PM Pacific Time, which will be Tuesday, August 9 at 10:00 AM Australian Time.
“This will be a fun experience for me. I've learned a lot from other Global Product Management Talks and expect this to be no different. And if I can help the Product Marketing Management community eliminate some MABUSHI along the way, so much the better,” shares Johnson.
Tweet traveled 7400 miles
The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.
The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on addressing the needs of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world. Weekly up to 50 product people are engaged live during the discussion, with re-tweets occurring for days and weeks following.
Weekly, Solomon curates guest speakers, identifies the Twitter talk focus and posts questions to ponder, inviting participation via social media. The speaker and the co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening. Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.