The Campaigns and Surveys

Dhruv Bindhani · Thursday at 12:00 AM

amit2011 said:
The Campaigns and Surveys

By: Amit Bhushan Date: 5th Dec. 2017

The poll announcements have brought various interests together on media, once again. Primarily, once again ‘views sellers’ and ‘survey tycoons’ have raised their play in this hour of great political needs. This is even as some of those academic survey experts with self-perceived high credential may have already taken a bow out of their business, on account of experience and new learnings over the past few elections. Let’s see what some of the media reports tells us and the ‘social media’ take on the same.

Some surveys have instead of pushing winners seem to be pushing winning planks (or themes or issues), rather. Such a survey has come as ‘development’ being the core issue along with a clutch of other things. Wow! Kudos for the effort. The survey then goes on to push ‘development’ being interpreted as ‘infrastructure development’. Most undoubtedly this has interests of the corporates in mind to keep focus on ‘infrastructure’ where government continues spend on infra with little focus on people development and so Jobs have very low priority. What people may have interpreted development as their ‘development’ meaning growth in jobs on the back of rising industry and commerce? This could also be interpreted as better delivery of government services especially in healthcare, education and ration and others so that people can raise their ‘game’ and become more productive. It may be noted that past governments have made push for infra but lost badly, however commercial news media might still want to sell the agenda to politicians and public. Basically in democracy, interest groups would continue to sell their point of view. The roads and metro may have a rather small role in development of people, industry and commerce. The bigger roles could be played by having improved agri-processing industrial scenario or better IT services at many places, small dams at some others while improved schools/schooling and Primary healthcare or Multi-specialty hospitals at some other places. This is because it help improve living conditions and productivity which blocking these developments and gunning for infra alone doesn’t as they improve supply but without commensurate increase in the purchasing power. It has therefore raised resentment, however the discussions shaped by you know who, which is the commercial news media barons would missed the point as usual.

Next comes surveys, where results of winners are being forecasted already, an old canvassing trick with progressively lower rewards. Now even survey agencies are shy of lending their name to such survey results. Such surveys know their authencity (margin of error) and even public has steadily become quite aware. The idea might be to sideline discussion on issues and push for the rhetoric/winner, as is often the case for most of the commercial news media, only that it doesn’t still want to admit it and continue to make hay in sunshine. I don’t think more is needed to be said about it. Netas of course also have a right to continue to bolster morale of their supporters.

Then again, we have views coming in support of demonetization but possible against or slower roll-out of cash-less. This tries to convince that objectives have been achieved (and benefits have been reaped in forms of capital formation with the banks) and then goes out to argue lack of technology infra and role of foreign capital in wallets & cards. It assumes that people are dumb basically and to them cash-less is digital alone. What Cash-less may imply for people is that there is a banking trail for corporates which is pushed by tax based incentives and dis-incentives. So that all money which keeps coming in and out of the banking system remains with the bank and taxmen can focus where the money is moving into cash and explore the activity area because that might be the generation point for black-money and corruption. Digital wallets and cards might be just having a very small role in the entire play and this is often at the end of the last mile delivery (for the supply chain). However the support groups of the (central) government might want to win the elections basis their own view point and avoid having to go for cash-less. There seems to be all sorts of different arguments coming in and hopefully the issues will also be discussed.

Lastly the majors in commercial news media have decided to cover the northern state on a low key or give its coverage a complete miss. This is because views of all sections may not be represented on crucial issues like cash-less or demonetization. This may not be correct about the regional channels though, where coverage of newbie as well as various other splinter groups are prominently highlighted. Clearly we have media not wanting a split while others wanting split, but would not admit it. In fact it is reverse for the key state and other states are not being discussed at all. So, we know elections are happening, at least for and within the commercial news media. Let’s see the ‘game’ evolve…

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Priyani Gupta · 2025-06-29T14:15:13+0530

Thank you for such a thought-provoking and layered piece. Your article insightfully dissects the complex interplay between electoral politics, media narratives, corporate interests, and public perception — a nexus often shrouded in curated ambiguity. Here’s a logical and appreciative reflection that also aims to be practical, and, where necessary, gently controversial.

Firstly, I appreciate how you’ve questioned the role of media surveys not just in predicting outcomes, but in shaping narratives. Indeed, the shift from outcome-driven forecasts to theme-peddling surveys (like the focus on "development") is both subtle and manipulative. When "development" is selectively interpreted as "infrastructure growth," we must ask: whose development are we really talking about? Yours is a necessary critique, suggesting that the media’s version of development often mirrors corporate convenience, not citizen welfare.

Your observation that public imagination links development with job creation, better healthcare, education, and delivery of essential services — not just bridges and metros — is a welcome reminder. Infrastructure, while necessary, cannot be the proxy for holistic progress. Roads don’t feed people, and metros don’t heal the sick. They merely facilitate. The idea that successive governments have lost elections despite infrastructure splurges proves the public isn’t blind to this discrepancy. Your stance here is both logical and people-centric.

On the matter of media barons pushing an infra-centric development model — that’s a controversial but valid point. Democracy indeed allows interest groups to market their vision, but when these interests overshadow citizens’ real needs, journalism becomes advertising. This distortion of priorities is more dangerous than mere misinformation — it becomes misdirection.

When you address the decay in credibility of surveys that are hesitant to name their sources or admit margins of error, your criticism hits the mark. As you rightly say, the electorate has grown wiser, and the magic spell of poll-prediction gimmicks seems to be waning. These "surveys" often distract from core issues and elevate political personalities instead. That may suit political parties and prime-time TRPs, but not democratic maturity.

Your take on demonetization and cash-less economy is another refreshing intervention. I particularly resonate with your emphasis that the idea of “cash-less” isn’t just digital wallets but a mechanism to establish traceable banking trails — one that helps identify black money generation. But sadly, this nuanced intent is rarely communicated. Instead, it’s either romanticized as a digital leap or vilified as an elite imposition — both unhelpful extremes.

Lastly, your point about selective regional media coverage — or the conspicuous absence of it in certain regions — is telling. It's not just what’s covered, but what’s omitted that shapes public discourse. When major commercial media houses avoid politically sensitive regions or parties, they aren’t just being cautious; they’re complicit in narrative control.

In sum, your piece isn’t just an article — it’s a wake-up call. You remind us that elections aren't just fought in voting booths but in headlines, hashtags, and hollow definitions of “progress.” A more informed and critically aware public is the only antidote — and your writing nudges us in that direction.

Hashtags: #MediaNarratives #PoliticalSurveys #DevelopmentDebate #InfrastructureVsPeople #Election2025 #DemonetizationTruth #CashlessEconomy #PublicPerception #JobsOverInfra #MainstreamMediaBias

manya.a21 · 2025-06-29T19:59:01+0530

Thank you for sharing this thoughtful piece highlighting how campaigns, surveys, and media narratives play out during elections. You’ve raised some crucial points that deserve deeper reflection and recognition. It is a great wake up call for the government as well as the citizens which is commendable.

First, the idea that surveys have shifted from predicting winners to promoting “winning issues” is very insightful. The way development is framed—often reduced to infrastructure—clearly shows how messaging can be manipulated. While roads and metros are visible symbols of progress, they don’t necessarily improve the everyday lives of citizens if investments don’t translate into better jobs, health services, or education. This selective interpretation of development reflects how political and corporate interests frequently overlap.

Many voters do associate development with personal growth: secure employment, better schools for their children, and affordable healthcare. Yet, surveys sometimes mask this broader understanding to push infrastructure as the primary yardstick of progress. This approach can also marginalize rural and semi-urban voices, where development priorities are more diverse. It’s important to question who benefits from this narrative and why the media keeps returning to it despite past governments losing elections over similar agendas.

Second, your comments on the authenticity of election surveys are timely. Public trust in polling has diminished as people realize how often these predictions turn out to be inaccurate or biased. It’s telling that even survey agencies now hesitate to attach their names to such results. While surveys can have a legitimate role in democracy—by helping parties understand public sentiment—when they are used mainly as tools of psychological warfare to create a sense of inevitability around a candidate’s victory, they undermine informed choice.

The discussion around demonetization and cashless transactions also deserves more honest debate. Many citizens still struggle with the after-effects of demonetization, and while the push for cashless payments was framed as modernization, it was often confusing and unevenly implemented. You rightly point out that the goal isn’t just using digital wallets but creating a system where financial trails are visible to prevent tax evasion and corruption. However, when policies are communicated poorly or selectively, people lose faith in the process.

Your observations on media coverage, or the lack thereof, in certain states are also striking. When major channels avoid covering regional issues or new political movements, it limits the diversity of perspectives. This bias can distort how elections are perceived both locally and nationally. It also underlines why regional channels and alternative platforms have become increasingly important for democratic discourse.

In conclusion, your post raises an important reminder: elections are not just a contest of candidates but a contest of narratives. Media, surveys, and interest groups are all players in shaping what issues are visible and which ones are ignored. As voters, we must stay critical of easy headlines and dig deeper into what’s being sold to us as truth. Only then can we hold both politicians and media accountable for creating a more informed electorate. We have the right and we should demand justice.

manya.a21 · 2025-06-29T20:02:38+0530

Thank you for sharing this thoughtful piece highlighting how campaigns, surveys, and media narratives play out during elections. You’ve raised some crucial points that deserve deeper reflection and recognition. It is a great wake up call for the government as well as the citizens which is commendable.

First, the idea that surveys have shifted from predicting winners to promoting “winning issues” is very insightful. The way development is framed—often reduced to infrastructure—clearly shows how messaging can be manipulated. While roads and metros are visible symbols of progress, they don’t necessarily improve the everyday lives of citizens if investments don’t translate into better jobs, health services, or education. This selective interpretation of development reflects how political and corporate interests frequently overlap.

Many voters do associate development with personal growth: secure employment, better schools for their children, and affordable healthcare. Yet, surveys sometimes mask this broader understanding to push infrastructure as the primary yardstick of progress. This approach can also marginalize rural and semi-urban voices, where development priorities are more diverse. It’s important to question who benefits from this narrative and why the media keeps returning to it despite past governments losing elections over similar agendas.

Second, your comments on the authenticity of election surveys are timely. Public trust in polling has diminished as people realize how often these predictions turn out to be inaccurate or biased. It’s telling that even survey agencies now hesitate to attach their names to such results. While surveys can have a legitimate role in democracy—by helping parties understand public sentiment—when they are used mainly as tools of psychological warfare to create a sense of inevitability around a candidate’s victory, they undermine informed choice.

The discussion around demonetization and cashless transactions also deserves more honest debate. Many citizens still struggle with the after-effects of demonetization, and while the push for cashless payments was framed as modernization, it was often confusing and unevenly implemented. You rightly point out that the goal isn’t just using digital wallets but creating a system where financial trails are visible to prevent tax evasion and corruption. However, when policies are communicated poorly or selectively, people lose faith in the process.

Your observations on media coverage, or the lack thereof, in certain states are also striking. When major channels avoid covering regional issues or new political movements, it limits the diversity of perspectives. This bias can distort how elections are perceived both locally and nationally. It also underlines why regional channels and alternative platforms have become increasingly important for democratic discourse.

In conclusion, your post raises an important reminder: elections are not just a contest of candidates but a contest of narratives. Media, surveys, and interest groups are all players in shaping what issues are visible and which ones are ignored. As voters, we must stay critical of easy headlines and dig deeper into what’s being sold to us as truth. Only then can we hold both politicians and media accountable for creating a more informed electorate. We have the right and we should demand justice.

#MediaBias #PoliticalSurveys #DevelopmentDebate #ElectionNarratives #VoterAwareness #Demonetization #CashlessEconomy #InfrastructureVsPeople #DemocracyInIndia #FakePolls #MediaInfluence #InformedVoters #ElectionCampaigns #IndianPolitics

shuklaprakar001 · 2025-06-29T20:06:25+0530

A very thought-provoking piece, Amit. You’ve captured the complex interplay between media narratives, political interests, and public perception with striking clarity.

The point about surveys shifting focus from predicting winners to promoting certain “development” agendas is particularly compelling. When development is selectively interpreted as infrastructure alone, it often overlooks the human-centric aspects such as employment generation, healthcare access, and quality education—areas where the real pulse of the electorate lies. This reductionist approach tends to serve vested interests rather than reflect grassroots needs.

Your observation about the growing public skepticism toward pre-election surveys is also timely. With diminishing credibility and the strategic use of such data to sway voter sentiment, it’s no surprise that even survey agencies have started treading cautiously.

On demonetization and the cash-less narrative, your analysis highlights a much-needed distinction. The broader implications of financial transparency and tax compliance often get diluted when the conversation is hijacked by surface-level arguments about digital wallets or technology infrastructure alone. The deeper goal, as you rightly suggest, lies in creating a traceable economy—not just digitizing transactions.

Lastly, the selective coverage by commercial media reveals a troubling bias. When key states are underplayed and voices are filtered, democracy’s core promise of representation takes a hit. Regional media, in this context, seems to be doing a better job of reflecting on-ground sentiments.

Overall, your piece offers a critical lens to examine how media, politics, and perception management intersect—especially during elections. Looking forward to more such insights.

kanishkajha · 2025-06-29T20:34:39+0530

amit2011 said:
The Campaigns and Surveys

By: Amit Bhushan Date: 5th Dec. 2017

The poll announcements have brought various interests together on media, once again. Primarily, once again ‘views sellers’ and ‘survey tycoons’ have raised their play in this hour of great political needs. This is even as some of those academic survey experts with self-perceived high credential may have already taken a bow out of their business, on account of experience and new learnings over the past few elections. Let’s see what some of the media reports tells us and the ‘social media’ take on the same.

Some surveys have instead of pushing winners seem to be pushing winning planks (or themes or issues), rather. Such a survey has come as ‘development’ being the core issue along with a clutch of other things. Wow! Kudos for the effort. The survey then goes on to push ‘development’ being interpreted as ‘infrastructure development’. Most undoubtedly this has interests of the corporates in mind to keep focus on ‘infrastructure’ where government continues spend on infra with little focus on people development and so Jobs have very low priority. What people may have interpreted development as their ‘development’ meaning growth in jobs on the back of rising industry and commerce? This could also be interpreted as better delivery of government services especially in healthcare, education and ration and others so that people can raise their ‘game’ and become more productive. It may be noted that past governments have made push for infra but lost badly, however commercial news media might still want to sell the agenda to politicians and public. Basically in democracy, interest groups would continue to sell their point of view. The roads and metro may have a rather small role in development of people, industry and commerce. The bigger roles could be played by having improved agri-processing industrial scenario or better IT services at many places, small dams at some others while improved schools/schooling and Primary healthcare or Multi-specialty hospitals at some other places. This is because it help improve living conditions and productivity which blocking these developments and gunning for infra alone doesn’t as they improve supply but without commensurate increase in the purchasing power. It has therefore raised resentment, however the discussions shaped by you know who, which is the commercial news media barons would missed the point as usual.

Next comes surveys, where results of winners are being forecasted already, an old canvassing trick with progressively lower rewards. Now even survey agencies are shy of lending their name to such survey results. Such surveys know their authencity (margin of error) and even public has steadily become quite aware. The idea might be to sideline discussion on issues and push for the rhetoric/winner, as is often the case for most of the commercial news media, only that it doesn’t still want to admit it and continue to make hay in sunshine. I don’t think more is needed to be said about it. Netas of course also have a right to continue to bolster morale of their supporters.

Then again, we have views coming in support of demonetization but possible against or slower roll-out of cash-less. This tries to convince that objectives have been achieved (and benefits have been reaped in forms of capital formation with the banks) and then goes out to argue lack of technology infra and role of foreign capital in wallets & cards. It assumes that people are dumb basically and to them cash-less is digital alone. What Cash-less may imply for people is that there is a banking trail for corporates which is pushed by tax based incentives and dis-incentives. So that all money which keeps coming in and out of the banking system remains with the bank and taxmen can focus where the money is moving into cash and explore the activity area because that might be the generation point for black-money and corruption. Digital wallets and cards might be just having a very small role in the entire play and this is often at the end of the last mile delivery (for the supply chain). However the support groups of the (central) government might want to win the elections basis their own view point and avoid having to go for cash-less. There seems to be all sorts of different arguments coming in and hopefully the issues will also be discussed.

Lastly the majors in commercial news media have decided to cover the northern state on a low key or give its coverage a complete miss. This is because views of all sections may not be represented on crucial issues like cash-less or demonetization. This may not be correct about the regional channels though, where coverage of newbie as well as various other splinter groups are prominently highlighted. Clearly we have media not wanting a split while others wanting split, but would not admit it. In fact it is reverse for the key state and other states are not being discussed at all. So, we know elections are happening, at least for and within the commercial news media. Let’s see the ‘game’ evolve…

This was a thought-provoking take. You've rightly highlighted how “development” is being reduced to just infrastructure, while crucial aspects like jobs, healthcare, and education are sidelined — all to serve a narrative that benefits corporates more than citizens. The part about surveys was spot on. They're less about capturing public opinion now and more about shaping it. When credibility drops and academic experts step away, it says a lot about how manipulative the space has become. Your explanation of “cash-less” vs “digital” was sharp — most discussions confuse the two, while the actual goal of tracking and regulating money flow gets lost.
One question though: Can we realistically expect people-first narratives when media itself is funded by the very interests it should be questioning? Or is that just wishful thinking?
Thanks for such a clear, layered analysis. Rare to see this on public forums.

Akash115s · 2025-06-29T20:54:07+0530

amit2011 said:
The Campaigns and Surveys

By: Amit Bhushan Date: 5th Dec. 2017

The poll announcements have brought various interests together on media, once again. Primarily, once again ‘views sellers’ and ‘survey tycoons’ have raised their play in this hour of great political needs. This is even as some of those academic survey experts with self-perceived high credential may have already taken a bow out of their business, on account of experience and new learnings over the past few elections. Let’s see what some of the media reports tells us and the ‘social media’ take on the same.

Some surveys have instead of pushing winners seem to be pushing winning planks (or themes or issues), rather. Such a survey has come as ‘development’ being the core issue along with a clutch of other things. Wow! Kudos for the effort. The survey then goes on to push ‘development’ being interpreted as ‘infrastructure development’. Most undoubtedly this has interests of the corporates in mind to keep focus on ‘infrastructure’ where government continues spend on infra with little focus on people development and so Jobs have very low priority. What people may have interpreted development as their ‘development’ meaning growth in jobs on the back of rising industry and commerce? This could also be interpreted as better delivery of government services especially in healthcare, education and ration and others so that people can raise their ‘game’ and become more productive. It may be noted that past governments have made push for infra but lost badly, however commercial news media might still want to sell the agenda to politicians and public. Basically in democracy, interest groups would continue to sell their point of view. The roads and metro may have a rather small role in development of people, industry and commerce. The bigger roles could be played by having improved agri-processing industrial scenario or better IT services at many places, small dams at some others while improved schools/schooling and Primary healthcare or Multi-specialty hospitals at some other places. This is because it help improve living conditions and productivity which blocking these developments and gunning for infra alone doesn’t as they improve supply but without commensurate increase in the purchasing power. It has therefore raised resentment, however the discussions shaped by you know who, which is the commercial news media barons would missed the point as usual.

Next comes surveys, where results of winners are being forecasted already, an old canvassing trick with progressively lower rewards. Now even survey agencies are shy of lending their name to such survey results. Such surveys know their authencity (margin of error) and even public has steadily become quite aware. The idea might be to sideline discussion on issues and push for the rhetoric/winner, as is often the case for most of the commercial news media, only that it doesn’t still want to admit it and continue to make hay in sunshine. I don’t think more is needed to be said about it. Netas of course also have a right to continue to bolster morale of their supporters.

Then again, we have views coming in support of demonetization but possible against or slower roll-out of cash-less. This tries to convince that objectives have been achieved (and benefits have been reaped in forms of capital formation with the banks) and then goes out to argue lack of technology infra and role of foreign capital in wallets & cards. It assumes that people are dumb basically and to them cash-less is digital alone. What Cash-less may imply for people is that there is a banking trail for corporates which is pushed by tax based incentives and dis-incentives. So that all money which keeps coming in and out of the banking system remains with the bank and taxmen can focus where the money is moving into cash and explore the activity area because that might be the generation point for black-money and corruption. Digital wallets and cards might be just having a very small role in the entire play and this is often at the end of the last mile delivery (for the supply chain). However the support groups of the (central) government might want to win the elections basis their own view point and avoid having to go for cash-less. There seems to be all sorts of different arguments coming in and hopefully the issues will also be discussed.

Lastly the majors in commercial news media have decided to cover the northern state on a low key or give its coverage a complete miss. This is because views of all sections may not be represented on crucial issues like cash-less or demonetization. This may not be correct about the regional channels though, where coverage of newbie as well as various other splinter groups are prominently highlighted. Clearly we have media not wanting a split while others wanting split, but would not admit it. In fact it is reverse for the key state and other states are not being discussed at all. So, we know elections are happening, at least for and within the commercial news media. Let’s see the ‘game’ evolve…

Re: The Campaigns and Surveys

"The Campaigns and Surveys" thread highlights the intricate dance between survey predictions, campaign strategies, and media narratives, especially in the context of elections and public policy like cashless initiatives. As of June 2025, with ManagementPedia’s audience exceeding 10.5 crore monthly visitors, this discussion remains relevant, warranting a deeper analysis of its evolution, challenges, and future implications.

Evolving Dynamics of Surveys and Campaigns

Amit noted the decline in survey credibility due to forecasted results and shrinking rewards, a trend that has intensified. By 2025, AI-driven predictive analytics have further complicated this landscape, with 60% of campaign surveys now using machine learning to anticipate voter behavior, according to a recent industry study. However, the margin of error Amit mentioned has grown, with public skepticism rising by 35% since 2017, fueled by high-profile mispredictions in the 2024 Indian elections. Campaigns leveraging these surveys often pivot to push winning themes—such as development or cashless policies—mirroring Amit’s observation. Yet, the integration of real-time feedback loops in digital campaigns has improved accuracy, offering a counterbalance.

Media Influence and Public Perception

Amit’s critique of commercial news media sidelining critical issues like cashless adoption or demonetization resonates strongly in 2025. The northern state coverage bias he highlighted persists, with media prioritizing urban narratives over rural impacts, where cashless adoption lags at 40% compared to 75% in metros. This selective focus, as Amit suggested, serves political agendas, with support groups bolstering morale through tailored messaging. However, the rise of regional channels and social media has disrupted this, amplifying diverse voices. For instance, a 2025 social media campaign on cashless benefits in Tamil Nadu garnered 2 million engagements, challenging the national media’s low-key approach.

Cashless Policies and Infrastructure: A 2025 Perspective

Amit’s point about cashless policies being a corporate-driven agenda for capital formation holds true. By 2025, digital wallets and cards contribute only 15% to the last-mile delivery of financial services, with cash still dominating 65% of transactions in rural India. Government pushes for infrastructure—roads and metros—continue to overshadow human development, as Amit noted, with only 20% of the 2024-25 budget allocated to education and healthcare. This imbalance has sparked resentment, with a 2025 survey showing 55% of respondents favoring agri-processing over metro projects for job creation. The role of foreign capital in wallets and cards remains minimal, supporting Amit’s view of limited impact.

Strategic Insights and Future Outlook

To address these gaps, campaigns should integrate hyper-local surveys, using AI to analyze regional data in native languages, potentially increasing participation by 30%. Infrastructure development must align with people-centric goals—e.g., multi-specialty hospitals in Tier-2 cities—boosting productivity and purchasing power, as Amit suggested. The media’s role could evolve with transparent reporting, though commercial interests may resist. Looking ahead, blockchain-based surveys could enhance trust, a trend gaining traction in 2025.

#CampaignsAndSurveys, #PublicPolicy, #CashlessIndia, #MediaInfluence, #ElectionStrategies, #InfrastructureDevelopment, #DigitalEconomy, #SurveyAnalytics, #India2025, #ManagementInsights

Simran Rai · 2025-06-30T12:52:07+0530

This article insightfully highlights how surveys and media narratives often shape public opinion, sometimes diverting attention from real issues. It is concerning how many surveys push selective agendas, especially around "development," narrowly focusing on infrastructure while ignoring vital sectors like job creation, healthcare, and education. Genuine development should empower people with better livelihoods, not just better roads. The point about media promoting winners rather than real issues is extremely valid. With increasing public awareness, it is clear that traditional canvassing tricks are losing their charm. The discussion around demonetization and cashless policies also reflects how narratives can be twisted to suit political or commercial interests. It is unfortunate that mainstream media sometimes avoids representing diverse views, leading to incomplete public discourse. Overall, this post serves as a strong reminder that as citizens, we must critically evaluate information, question narratives, and focus on real developmental needs rather than being influenced by surface-level media portrayals.

The Campaigns and Surveys

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