Description
This paper explain the business system objectives of a business up and balancing of objectives mission vision goals.
Subject Code : P8COE9
EC V STRATEGIC MANAGEMENT
Unit 1.
The Business System – Objectives of a business up and balancing of objectives
– mission – vision – goals.
Unit 2.
Corporate Strategy – Nature and scope – Process of strategic planning –
Formulation of strategy – Project life cycle – Portfolio analysis – BCG Matrix –
General Electronic Co. Matrix – Stop High strategy – Directional Policy Matrix.
Strategic Management – Strategic decision – Making – Business level sub-
strategies.
Unit 3.
Genetic Strategic alternatives – Stability strategy – Growth strategy –
Retrenchment strategy – Combination strategy and Turnaround strategy.
Strategic alternative - Horizontal, vertical diversification – Active and passive
alternatives.
Unit 4.
External Growth Strategy – Merger, acquisition, amalgamation, joint ventures
and others - Problems. Organizational Structure and Corporate Development
– Line and staff functions – Evolution of organization structure – Management
of change.
Unit 5.
Implementation of Strategy – Elements of strategy – Leadership and
organizational climate – planning and control of implementation. ERP _
Features and applications – Packages: BOB-MARSHALL SAP – Functional
features and implementation difficulties.
REFERENCES;
1. Michael E.Porter, Corporate strategy: Competitive advantage.
2. Peter F Drucker, Management Tasks, Responsibilities, Practices.
3. Bhattacharya S.K.,Achieving Amnagerial Excellence, Macmillan.
4. Greek W.P. and Jauch L.R.,Business policy and strategy management,
Mc.Graw.
doc_521954722.pdf
This paper explain the business system objectives of a business up and balancing of objectives mission vision goals.
Subject Code : P8COE9
EC V STRATEGIC MANAGEMENT
Unit 1.
The Business System – Objectives of a business up and balancing of objectives
– mission – vision – goals.
Unit 2.
Corporate Strategy – Nature and scope – Process of strategic planning –
Formulation of strategy – Project life cycle – Portfolio analysis – BCG Matrix –
General Electronic Co. Matrix – Stop High strategy – Directional Policy Matrix.
Strategic Management – Strategic decision – Making – Business level sub-
strategies.
Unit 3.
Genetic Strategic alternatives – Stability strategy – Growth strategy –
Retrenchment strategy – Combination strategy and Turnaround strategy.
Strategic alternative - Horizontal, vertical diversification – Active and passive
alternatives.
Unit 4.
External Growth Strategy – Merger, acquisition, amalgamation, joint ventures
and others - Problems. Organizational Structure and Corporate Development
– Line and staff functions – Evolution of organization structure – Management
of change.
Unit 5.
Implementation of Strategy – Elements of strategy – Leadership and
organizational climate – planning and control of implementation. ERP _
Features and applications – Packages: BOB-MARSHALL SAP – Functional
features and implementation difficulties.
REFERENCES;
1. Michael E.Porter, Corporate strategy: Competitive advantage.
2. Peter F Drucker, Management Tasks, Responsibilities, Practices.
3. Bhattacharya S.K.,Achieving Amnagerial Excellence, Macmillan.
4. Greek W.P. and Jauch L.R.,Business policy and strategy management,
Mc.Graw.
doc_521954722.pdf