Business-education
Business Education
<h2>Taylor Swift letter on free music trial force Apple to reverse their policies</h2>
"Free music trial is the process where company pays the artist when they place their album in their channels or on their music stores, where consumer can enjoy free music when they sign up". This helps the artist and the producer to recover their money and their hardwork bear fruits for them. However, Apple has to face harsh criticism from one of the finest singer Taylor swift. She wrote an open letter to Apple and informing them that her latest album 1989, will not featured in Apple music store because the ginormous company isn’t planning to pay artists, producers , or writers during 3 month free trial period where subscribers or users receive ecstasy when they sign up.
"I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Swift wrote of the decision to not pay artists during the three-month free trial period (most streaming services offer one month free). “This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field… but will not get paid for a quarter of a year’s worth of plays on his or her songs."
Well, this has been the waking call for Apple and forcing them to reverse their policies. In an interview with Billboard, Cue said it was Swift’s letter that spurred the company to make its decision. "When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change,"Cue said. “And so that’s why we decide we will now pay artists during the trial period."