Target Marketing

S

sunandaC

Sunanda K. Chavan
Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve.
Evaluating Market Segments
Segment size and growth
I. Segment structural attractiveness
II. Level of competition
III. Substitute products
IV. Power of buyers
V. Powerful suppliers
Company objectives and resources

After evaluating the opportunities presented by various market segments, including a detailed competitive analysis, the company may select one, or more, as a target market.
This target market becomes the focus of the firm’s marketing efforts, and goals and objectives are set according to where the company wants to be and what it hopes to accomplish in this market.
 
sunandaC said:
Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve.
Evaluating Market Segments
Segment size and growth
I. Segment structural attractiveness
II. Level of competition
III. Substitute products
IV. Power of buyers
V. Powerful suppliers
Company objectives and resources

After evaluating the opportunities presented by various market segments, including a detailed competitive analysis, the company may select one, or more, as a target market.
This target market becomes the focus of the firm’s marketing efforts, and goals and objectives are set according to where the company wants to be and what it hopes to accomplish in this market.
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