Cases study:
1 With the popularity of social media it's not uncommon to hear stories of strong brands caught in the midst of an online controversy. One brand victim includes Starbucks. Employees at a Miami Starbucks posted inappropriate photos of Starbucks customers online using the social media tool Flickr.
2 Another brand victim was Domino's Pizza. Let’s just say there were two employees of Domino's Pizza doing very unhygienic things to the pizza they were preparing. It made national news and the video on YouTube received over 1 millions views. The video threatened the reputation of a brand that had been developed by a company for 50 years.
If you think that you don’t have an online presence as company than I feel that you are wrong somehow or the other you have your presence indirectly by way of your customers or your employees. Hence if you yourself aren’t in the game but your name is there.
Get known of all the social media sites as regards their functioning of the sites etc.
There are no presumptions in social media, you cannot assume since you possess x number of followers you are amongst the popular category of people or products you need to know what people are talking about are they talking positive about your brand or yourself or they tweeting negative talks?
Actively Protect Your Brand. Register your brand names with the various social media platforms.
Now a day’s creating social policy is quite common and almost every company who has an online presence possess it.
Embrace the negative when necessary. Social media is a conversation and a dialogue, so be willing to embrace the negative and dialogue in public regarding the situation. This gives you credibility with other consumers.