Description
Syllabus Under Autonomy Bachelor Of Management Studies
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.01
Entrepreneurship and Management of Small and Medium Enterprises
[60 LECTURES]
Learning objectives
? To expose students to the entrepreneurial cultural and industrial growth so as to
prepare them to set up and manage their own small units.
Units Title No. of
Lectures
I Concept, meaning and definition of entrepreneur and
entrepreneurship.
Evolution of Entrepreneurship, Corporate entrepreneurship
• Importance and significance of growth of entrepreneurial activity.
• Concept of intrapreneur.
• Characteristics and qualities of entrepreneurs
• Classification and types of entrepreneurs.
• Women entrepreneurs
• Theories of entrepreneurship
• Contribution of Mc Clelland and Joseph Schumpeter
15
II Factors influencing entrepreneurial development and
motivation.
• Role of culture in entrepreneurial development.
• Entrepreneurial development programme (EDP), Managing the
problems
faced by entrepreneurs
• Development of women entrepreneurs-with reference to SHGs
• Options available to entrepreneurs,-ancillarisation franchising and
outsourcing. Cases on takeover, mergers and acquisitions in India
and at global level.
• Social Entrepreneurship-Definition,importance and social
responsibilities-
NGOs
12
III Entrepreneurial Project Development
• Idea generation – sources and methods
• Identification and classification of ideas.
• Environmental Scanning and SWOT analysis
• Preparation of project plan –Points to be considered
• Components of an ideal business plan – market plan, financial
plan, operational plan, and HR plan.
15
• Project formulation –project report significance and contents
• Project appraisal –Aspects and methods :
(a) Economic oriented appraisal
(b) Financial appraisal
(c) Market oriented appraisal
• Technological feasibility
• Managerial competency
IV Small and Medium Enterprises :
• Meaning and definition (evolution)
• Role and importance
• Policies governing SMEs
• Organisational structure
• Steps in setting up a small unit
• SME funding. Requirements of capital (fixed and working),
Factors
determining capital requirements, Importance of fixed and working
capital,
Working capital management, Sources of finance for SME‘s,
Taxation
benefits
• SIDBI and SISI– Their role in the development of SMEs
• Marketing mechanism in SMEs.
• Export potential of SMEs
• Problems of SMEs and prospects
• Turnaround strategies for SMEs
18
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
References Books
1. Dr. Vasant Desai, ?Small scale industries and entrepreneurship?, Himalayan Publishing
House
2. Dr. Vasant Desai, ?Management of small scale industries? , Himalayan Publishing
House
3. J.C. Saboo,Megha Biyani, ?Management of small scale industries?, Himalayan
Publishing House
4. Dr. Vasant Desai, ?Dynamics of entrepreneurial development and Management?
Himalayan Publishing House
5. Corporate Entrepreneurship – Paul Burns
6. The Oxford Handbook of Entrepreneurship
7. Entrepreneurship in the New Millenium – Kutatko Hodgetts.
8. Collins ipand Lazier W, ?Beyond entrepreneurship?, Prentice Hall , New Jersey, 1992
Hisrich Peters Shephard, ?Entrepreneurship?, Tata McGraw Hill
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.02
Service Sector Management
[60 Lectures]
Learning Objectives:
? To apprise the students of the core basic principles and concepts of the Service marketing Mix,
Quality and Production.
? To highlight the various sectors contributing to the growth of the Service sector.
Units Title No. of
Lectures
I Introduction to Services Marketing
• Role of services in modem economy
• Distinctive characteristics of services
• Marketing Challenges of services
• Services marketing environment
• Goods Vs Services marketing
• Goods-service continuum
• Consumer behavour
• Services marketing triangle
15
II Key Elements of Services Marketing
• Product - Pridna Communication Mix
• Distribution -People -Physical Evidence - Process
• Positioning - Market Segmentation
• Balancing of Demand and Capacity
• Branding of Services - Problems and solutions
15
III Service Quality
• Improving service quality and productivity
• Service quality - Gap Model
• Measuring & improving service quality
• Defining productivity-improving productivity
• Service recovery
• Complaint handling
15
IV Service Management
• Meaning
• Vision -mission strategy
• Service leadership
• Service Mapping
• Flowcharting
• Benchmarking
• Internal Marketing
• Productivity
• Current Status and Future Prospects
15
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
Reference Books:
1) Valarie A. Zeuhaml & Mary Jo Sitter, 'Service Marketing' Tata McGraw Hill editions.
2) Christoper Lovelock, Jochen Wirtz, Jayanta Chatterjee, ?Service Marketing People, Technology,
Strategy - A South Asian Perspective‘. Pearson education.
3) Harsh V.Verma, 'Services Marketing Text & Cases', Pearson Education.
4) K. Ram Mohan Rao, "Services - Marketing", Pearson Education.
5) Jay A. Kandampully, 'Services Management : The New paradigm in Hospitality", Pearson
Education.
6) C. Bhattacharjee, 'Service Sector Management", Jaico Publishing House, Mumbai. Edn 2008.
7) Govind Apte, 'Services Marketing', Oxford Press
8) S. Balachandran, 'Customer Driven Services Management', Response Book.
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.03
Elements of Logistics and Supply Chain Management
[60 Lectures]
Learning Objectives:
? To introduce them to the branch of logistics that deals with the tangible components of a
supply chain.
? To introduce students to the distribution set up.
? To introduce them to the analytical aspects of Inventory management and transportation
Units Title No. of
Lectures
I Background
• Logistics and Logistical Management: Military origin/ basic concept /
definitions/ scope/ importance in current competitive environment
• Evolution of Logistics & Supply Chain Management
• Topics to be covered at concept level: Operating Objectives of Logistics/
Logistical Performance Cycles/ Inbound Logistics/ Manufacturing support
Logistics/ Outbound Logistics/Customer Order Cycle/ Lead-time/ Logistical
interfaces/ Logistical mission/ Competitive Advantages/ 3 C‘s/ Logistical
competency/ Outsourcing Logistical Activities/ 3rd and 4th party Logistics/
Integrated logistics/ Logistical Planning & Strategy
15
Supply Chain Management
Basic concept/ definitions/ scope/ Comparison between Logistics and SCM/
Global Supply Chain scenario and importance/ Conventional Supply chains/
Supply chain participants/ channel agencies/ Relationship Management,
concept of extended enterprises/ Bull-whip effect.
Organization structure
• Basic concept/definitions/scope/objectives and importance
• Barriers In Forming Effective Organization, improving effectiveness
• Stages in evolution of logistical organization, with emphasis on modem flat
organization
Customer Service
• Definition / Scope / Objectives/Importance
• Elements of Customer Service. Seven Rights
• Customer Service Audit. Customer Service Strategy
Demand Forecasting
• Definition/ Purpose of Forecasting/ Nature of Demands/ Forecasting
• Components/ Approaches to forecasting/ Qualitative & Quantitative
• Forecasting Techniques & their applicability, Time series analysis with
numerical examples,
Order Processing:
• Integrated System / Customer Order Cycle / Electronic Data Interchange &
its Advantages
II Transportation:
• Definition/Principles/Role/Functions/Importance
• Different Modes of Transportation Road, rail, water, air, pipelines ropeways
• Advantages & Disadvantages of individual modes/Inter-Modal
Transportation/ Factors to be considered for Mode & Carrier Selection /
Modal characteristics & Classification
• Total Transportation Cost / Factors influencing Transport Cost / Transport
Infrastructure
Warehousing
• Definition/Principles/Role/Functions/Importance
• Warehouses/Distribution Centers / Warehousing / Need For
Warehousing/Economic/Service benefits
• Types Of Warehouses - Their Advantages & Disadvantages/ Warehousing
Location/ Area Of Warehouse/ Number of warehouses/ Warehousing
Operations/ Factors Affecting Warehousing Cost/ Warehouse Layout/design
principles.
Materials Handling System
• Definition/Principles/ Role/ Functions/ Importance
• Activities Covered / Functions Performed During Materials Handling /
Material Handling Equipment with selection criteria / Material handling
methods/ M. H. System Design - Objectives & Principles.
15
Packaging
• Definition/Principles/ Role/ Functions/ Importance
• Unitizing (Concept of unit-load) & palletizing/ kitting
• Logistical Functions of packaging/ Objectives & Benefits of Packaging/
Consumer S Logistical Packaging/ Factors Influencing Good Package Design
III Inventory Management
• Inventory: Definition/Principles/ Rote/ Functions/ Importance/ Purpose of
Inventory Holding / Types of Inventories/ Inventory and profitability/ Impact
of Inventory on total logistical cost
• Inventory Management: Objectives/ Importance/ Symptoms of Poor
Inventory Management/ Improving effectiveness of Inventory Management/
Inventory turnover/ Service Levels
Economic Order Quantity/ Economic Batch Quantity/ Assumptions & Its
Limitations/ Re Order level/ Safety Stock with numerical examples.
Inventory Control: Inventory ranking methods and Quadrant Technique
Selective techniques of Inventory Control: Inventory control methods:
(Pull/push models)Traditional methods: ?Q‘ MODEL & ?P‘ MODEL, two bin
system, fair-share allocation model, MRP I / MRP II
Modem methods: kanban as a tool of JIT, Vendor managed inventory (JIT II,
response based techniques-QR, CR, and AR).
DRP, ERP
Inventory Valuation
Information System
• Definition/Principles/Rote/Functions/Importance
• Management Information System: Elements of LIS/ Advantages of
Computerization of Information/ Importance of Information system/ Internal
& external Information System / Functionality (IS operations)/ Automated
Order Processing System, RFID, EDI/ Satellite tracking system
15
IV (i) Performance Measurement
• Definition/Principles/Rote/Functions/Importance/Objectives
• Activity based/process based/ Internal/External Performance Measurement
• Classification of performance measures
• Performance Auditing / Perfect Order/ Service Levels
• Characteristics of ideal performance evaluation system
(ii) Logistics Costing: Principles of Logistics Costing/ Activity Based Costing
/ Mission Based Costing/ Total Cost Analysis/ Steps to Be Adopted For Total
Cost Approach
(iii) Logistical Network analysis: Concepts/ definitions/ scope/ objectives/
importance Network options/ number of facilities/ Milk-runs/ RORO/ LASH.
15
(iv) Modem Logistics Infrastructure
• Containerization/ mechanized material handling equipment/ Deep water
ports/ ICDs & CFS network/ maritime logistics/ cold chain logistics
• Dedicated Freight Corridors/ Golden Quadrilateral and network of highways
• Specialized equipment/ double stack containers/ unit trains
• Logistics Parks
• Container Corporation of India
• Private Logistics Companies.
Continuous Internal Assessment :
Mid semester test
Project Work- Presentation
Reference Books:
1. Donald J. Bowersox, David J Closs, M Bixby Cooper 'Supply Chain Logistics
Management', Tata McGraw-HM
2. Donald J. Bowersox, David J clooss 'Logtstical management', Tata Mc Graw-Hill
Fundamentals of Logistics Management McGraw-Hill
3. Douglas M. Lambert, James R Stock & Lisa M. Ellram Irwin, 'The management of
Business Logistics Coyle', Bardi, Langley, Thomson, South – Western
4. Stephen Lemay, Joe B, 'Logistics David J Bloomberg', Hanna Prentice Hall of India
5. M Martin Christopher, "Logistics & S C", Pearson Education
6. Chopra Meindl, Kalra, 'Supply Chain Management'.
7. Herald Dyckhoff, Richard Lacks and Joachtn Reese,'Supply Chain Management'.
8. Anurag Saxena, Caaushik Sircar, 'Logistics and Supply Chain Management - Texf and
Cases' - Jaico Publishing House, Mumbai, 3rd Edn 2009.
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.04
Indian Management Thoughts and Practices
[60 lectures]
Learning objectives:
? To encourage the work on presupposition that Indian philosophy of life and Indian ethos give
an organization a holistic work culture.
? To show that Ethics followed by Corporate Houses has its foundation in the value system
? To demonstrate how one can excel in Personal, Family and Professional Life.
Units Title No. of
Lectures
I Indian Ethos
Multiplicity and variety – yet has commonness
• Focus on the ultimate Principle or Intelligence to whom (or which)
man seeks recourse.
10
II Personality:
Personality development through yoga – the three paths/marga – bhakti,
karma and Jnana
• The three gunas – sattva, rajas, tamas.
• Individual – a being with infinite capabilities and potentials – is a result
of your own actions
• Koshas: the concept of man
• Meditation – the technique for development of self
• Leadership: qualities of leaders with special reference to Indian thoughts.
• Motivation – Indian approach vis-à-vis American and Japanese
20
approaches.
III Society and Social Groups:
• Society – combination of individuals of diversity – values that reflect on
social practices and customs – impact on individual and collective
behaviors – uses coercion to enforce compliance – societal values.
• Significance of festivals – harmony with nature. Indian concept of
learning – gurukul system of learning.
10
IV Spirituality:
• The core teachings of all founders of religions.
• Spirituality vis-à-vis religion
• Concept of Maya (Illusion) – Advaita Vedanta
• Meaning, scope and implications at work
• Concept of Dharma: varna ashram dharma, svadharma
• Concept of karma – meaning and importance to managers, corporate
karma.
• Concept of Vasudhaiva Kutumbakam
20
Continuous Internal Assessment :
Mid semester test
Project Work-Assignment
Reference Books:
1) S. K. Chakraborthy, ?Management by Values?, Oxford Press
2)A. Parthasarthy, ?Vedanta Treatise?, Vedanta Life Institute
3) P. K. Ghosh, (Edt) ?Indian Ethos in Management? IPR Cell, TePP. Outreach Centre
4) S. Balachandran and others, ?Ethics, Indian Ethos and Management?, Shroff Publishers and
Distributors Pvt. Ltd.
5) G.R. Krishna, ? Indian Ethos for Modern Management?
6) Swami Someswarananda, ?Business Management Redefined- The Gita way?, Jaico publishing
House
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.05
International Finance
[60 lectures]
Learning objectives:
? To introduce students to the Fundamentals of International Finance
? To help them understand foreign exchange rate calculation in different market conditions.
? To introduce them to the concept of risk in foreign exchange.
Units Title No. of
Lectures
I Fundamentals of International Finance
• Meaning and Scope of International Finance
• Balance of payments as determinant of demand for and supply of
currency
• Exchange rate, Determinants of/factors affecting exchange rates
• Current account deficit v/s Balance of trade and their implications on
15
exchange rate
Foreign Exchange Arithmetic I
• Exchange rate quotations, Direct and Indirect rates, cross currency rates,
vehicle currency.
• % spread, calculation of cross rates
• Classification of rates in terms of settlement (cash, tom, spot and
forward)
• Arbitrage, Speculation and Trading (Spot rate arbitrage calculation)
II Foreign Exchange Arithmetic II
• Relationship between exchange rates, interest rates, and commodity
prices (through international parity conditions namely Purchasing Power
Parity, and Fisher Parity)
• Use of Covered Interest Parity theory in arbitrage, borrowing and
investment decisions.
• Calculation of forward rates through use of forward schedules, through
use of formula, annualized forward margin, calculation of swap points
(calculations for cash / tom rates to be excluded)
Exchange Rate Regimes
• Gold Standard – Features.
• Bretton Woods System – Background and Features, reasons for its
failure, Smithsonian agreement, SDRs.
• Flexible exchange rate system – Features, Managed float, Central Bank
intervention.
• Merits and Demerits of Fixed and Flexible Exchange rate systems
15
III International Foreign Exchange Markets
• Characteristics
• Dealing room operations
Euro Currency Market
• Origin and reasons for the growth of Euro currency (off shore) markets,
their characteristics and components.
• A brief understanding of the Euro-currency deposit, loans, bonds and
notes market.
• Concept of off shore banking as a form of globalization of the Euro
currency concept, its introduction in India, tax havens
International Equity Markets
• Concept of Depository Receipt,
• Global Depository Receipt- characteristics, mechanism of issue,
participants involved
• American Depository Receipt – types and characteristics
• Foreign Currency Convertible Bonds and Foreign Currency
Exchangeable Bonds
• Foreign Direct Investment and Foreign Portfolio Investment
• Participatory notes
15
IV Foreign Exchange Management in India
• Retail and Wholesale components of the Indian foreign exchange market
• Capital account Convertibility
• Reserve Management
• Role of FEDAI in the Indian foreign exchange market.
Risk Management And Derivatives:
• Risk versus exposure
• Transaction, Translation and Economic risks faced by Corporate entities
• Transaction, Position, Pre-settlement, Settlement risks faced by
commercial banks
• Internal and external hedging
• Foreign currency derivatives as instruments of risk management i.e.
Forward contracts, Swaps, Futures and Options.
• Overview of Non-deliverable forward Market (NDF market)
International Institutions
• Contribution of Bank for International Settlements in risk management
system
• European Central Bank
15
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
Reference Books:
1. Adrian Buckley – ?Essential International Money? (Pearson Education)
2. Adrian Buckley – ?International Finance? (Pearson Education)
3. Alan Shapiro – ?Foundations of Multinational Finance? (Wiley)
4. Alan Shapiro – ?Multinational Financial Management? (Wiley)
5. B.K.Chaudhuri, O.P.Agarwal – ?A Text book of Foreign Trade and Foreign Exchange? (Himalaya
Publishing House)
6. C. Jeevanandam – ?A brief course in Foreign Exchange Arithmetic? (Sultan Chand & Sons)
7. C. Jeevanandam – ?Foreign Exchange and Risk Management? (Sultan Chand & Sons)
8. C. Jeevanandam – ?Foreign Exchange Practice, concepts and Control? (Sultan Chand & Sons)
9. G. Shailaja - ?International Finance? ( Universities Press , Hyderabad)
10. Geert Bekaert & Robert Hodrick – ?International Financial Management? (Pearson Education)
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.06
Resource Raising (Elective I)
[60 lectures]
Learning Objectives:
• To give brief introduction of what are difference sources of finance.
• To understand how to use these sources to raise finance in business
• To help them understand how to do valuation of sources of finance.
Units Title No. of
Lectures
I Capital Markets
• Define ?financial system‘ and describe its three main components—financial
assets/instruments, financial intermediaries/institutions and the two key financial
markets, namely, capital and money markets
15
Equity/ Ordinary Shares
• Discuss the general features of equity/ordinary shares, the important aspects of
preemptive rights of shareholders and the merits and demerits of ordinary share
financing
• IPO, ESOP, Bonus share, Right Issue, Sweat equity.
Term Loans, Debentures/ Bonds and Preference shares
•Characteristics of term-loans, positive and negative covenants in a loan
agreement, loan amortisation and the procedure associated with a term-loan
• Describe the basic characteristics of corporate debentures/bonds/notes, general
features of a debenture issue, bond refunding options, innovative debt instrument,
the procedure of issuing debt instruments and rating of debt instruments
II Leasing and Hire-Purchase
• Define leasing, describe its main features and classification of leasing—finance
lease, operating lease, sale and lease back, single investor and leveraged lease,
domestic and international lease—and the significance and limitations of leasing
• Review and illustrate financial evaluation of leasing both from lessee‘s
perspective and lessor‘s perspective
• Describe the general features of hire-purchase, comparison of hire-purchase
with leasing and installment payment, and financial evaluation of hire-purchase
transaction from the viewpoint of the hirer as well the finance company
16
III Venture Capital Financing
• Discuss the basic features of venture capital: selection of investments, stages of
financing, financial analysis, structuring the deal/financing instruments;
investment monitoring/nurturing in terms of style, objectives of after care and
techniques; portfolio valuation; structure and legal framework; and exit of
investments
• Review of Indian venture capital scenario in terms of the SEBI regulations
14
IV Dividend and Valuation
• Describe the Modigilani-Miller (MM) approach to the irrelevance of dividends
and evaluate its validity
• Explain and illustrate the two models—Walter‘s and Gordon‘s—according to
which dividends are relevant and affect the value of the firm
15
Determinants of Dividend Policy
• Describe the general factors that affect dividend policy
• Review and evaluate the three basic types of dividend policies—constant
dividend per share, constant payout ratio and stable dividend plus extra dividend
• Contrast the basic features of bonus shares and share splits
• Understand the legal, procedural and tax aspects of dividend policy
Continuous Internal Assessment :
Mid semester test
Project Work-Assignment
Reference Books
1. Financial Management Chandra Prasana Tata McGraw
2 Financial management Khan, M and Jain,P Tata McGraw
3 Financial management and policy Jams, C Prentice Hall of India
4 Financial Management Pandey, I.M Tata McGraw
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.07
Financial Basics for HR Professionals (Elective II)
[60 lectures]
Learning Objectives:
? To help students view Employees as assets
? To help them understand cash flow, compensation and Bonus Plans.
? To help them create a financially intelligent HR department.
Unit
No.
TOPICS No. of
Lectures
I Introduction to the Art of Finance, Spotting Assumptions, Estimates and
Biases, Importance of financial Intelligence.
Income Statement, Revenue, Costs and Expenses, Forms of Profit.
15
II Balance Sheet Basics, Assets, Liabilities and Equity, Cash as a reality
check, language of cash flow, the power of ratios.
20
III Building Blocks of ROI, Figuring ROI, analysis of capital expenditures,
deciding about outsourcing.
10
IV Financial literacy, Transparency and Corporate Performance,
Financial Literacy Strategies.
15
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
Reference Books
9. Karen Bermant, Joe Knight, ?Financial Intelligence for HR Professionals?
10. Dave Ulrich, Justin Allen?HR Transformation: Building Human Resources from the
Outside in?, ISBN -10:0071638709, ISBN-13: 978-0071638708 Edition :1
11. Dr. Jac Fitz-enz,?The New HR Analytics: predicting the Economic value of your
company‘s Human Capital Investments?
12. Dr. Jac Fitz-enz, ?The ROI of Human Capital: Measuring the Economic value of
Employee Performance?
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE: C.BMS.5.08
International Business (Elective III)
[60 lectures]
Learning Objectives:
? To introduce students to the Global Dimensions of management
? To educate them on the international business theories, the environment, policies and
marketing.
Unit
No.
TOPICS No. of
Lectures
I Overview: International Business- Introduction, Concept,
Definition, Scope, Trends, Challenges and opportunities; Nature,
Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial
Perspectives- International monetary systems and financial
markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction
15
FDI, national FDI policy framework, FPI, Impact of globalization.
Globalization- Technology and its impact, Enhancing technological
capabilities, Technology generation, Technology transfer, Diffusion,
Dissemination and spill over, Rationale for globalization,
Liberalization and Unification of World economics, International
Business theories, Trade Barriers- Tariff and Non Tariff Barriers.
WTO and Doha round.
II Socio cultural Environment- Managing Diversity within and
across cultures, Country risk analysis, Macro environmental risk
assessment, Need for risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social
responsibility of TNC, Recent development in corporate social
responsibility and policy implications.
Global Human Resource Management- Selection, Development,
Performance Appraisal and compensation, Motivating employees in
the global context and managing groups across cultures,
Multicultural management.
15
III Meaning and importance of International marketing International
Marketing Strategies of product development, IPLC, role of
packaging and pricing policy in international markets. Overseas
market selection: methods of market entry and selecting potential
markets. Segmentation of markets, evaluating potential markets.
15
IV Selection of overseas distribution channels, types of foreign
intermediaries. Constraints in entering global territories.
Export – Import documents, Import and Export procedures.
INCOTERMS and breakeven pricing. Government initiatives for
Export Promotion.
15
Continuous Internal Assessment:
Mid semester test
Project Work-Presentation
Reference Books
1. Bhalla, V.K. and S. Shivaramu; International Business: Environment and
Management, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.
2. Rao, P. Subba; International Business, Himalaya Publishing House, 2002
Second Revised Edition.
3. Goldsmith, Arthur A; Business Government Society, Erwin Book Team.
4. Berry, Brian J L, Edgar C Conkling & D Michael Ray; The Global Economy in
Transition, Prentice Hall International Ltd.
doc_437632034.pdf
Syllabus Under Autonomy Bachelor Of Management Studies
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.01
Entrepreneurship and Management of Small and Medium Enterprises
[60 LECTURES]
Learning objectives
? To expose students to the entrepreneurial cultural and industrial growth so as to
prepare them to set up and manage their own small units.
Units Title No. of
Lectures
I Concept, meaning and definition of entrepreneur and
entrepreneurship.
Evolution of Entrepreneurship, Corporate entrepreneurship
• Importance and significance of growth of entrepreneurial activity.
• Concept of intrapreneur.
• Characteristics and qualities of entrepreneurs
• Classification and types of entrepreneurs.
• Women entrepreneurs
• Theories of entrepreneurship
• Contribution of Mc Clelland and Joseph Schumpeter
15
II Factors influencing entrepreneurial development and
motivation.
• Role of culture in entrepreneurial development.
• Entrepreneurial development programme (EDP), Managing the
problems
faced by entrepreneurs
• Development of women entrepreneurs-with reference to SHGs
• Options available to entrepreneurs,-ancillarisation franchising and
outsourcing. Cases on takeover, mergers and acquisitions in India
and at global level.
• Social Entrepreneurship-Definition,importance and social
responsibilities-
NGOs
12
III Entrepreneurial Project Development
• Idea generation – sources and methods
• Identification and classification of ideas.
• Environmental Scanning and SWOT analysis
• Preparation of project plan –Points to be considered
• Components of an ideal business plan – market plan, financial
plan, operational plan, and HR plan.
15
• Project formulation –project report significance and contents
• Project appraisal –Aspects and methods :
(a) Economic oriented appraisal
(b) Financial appraisal
(c) Market oriented appraisal
• Technological feasibility
• Managerial competency
IV Small and Medium Enterprises :
• Meaning and definition (evolution)
• Role and importance
• Policies governing SMEs
• Organisational structure
• Steps in setting up a small unit
• SME funding. Requirements of capital (fixed and working),
Factors
determining capital requirements, Importance of fixed and working
capital,
Working capital management, Sources of finance for SME‘s,
Taxation
benefits
• SIDBI and SISI– Their role in the development of SMEs
• Marketing mechanism in SMEs.
• Export potential of SMEs
• Problems of SMEs and prospects
• Turnaround strategies for SMEs
18
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
References Books
1. Dr. Vasant Desai, ?Small scale industries and entrepreneurship?, Himalayan Publishing
House
2. Dr. Vasant Desai, ?Management of small scale industries? , Himalayan Publishing
House
3. J.C. Saboo,Megha Biyani, ?Management of small scale industries?, Himalayan
Publishing House
4. Dr. Vasant Desai, ?Dynamics of entrepreneurial development and Management?
Himalayan Publishing House
5. Corporate Entrepreneurship – Paul Burns
6. The Oxford Handbook of Entrepreneurship
7. Entrepreneurship in the New Millenium – Kutatko Hodgetts.
8. Collins ipand Lazier W, ?Beyond entrepreneurship?, Prentice Hall , New Jersey, 1992
Hisrich Peters Shephard, ?Entrepreneurship?, Tata McGraw Hill
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.02
Service Sector Management
[60 Lectures]
Learning Objectives:
? To apprise the students of the core basic principles and concepts of the Service marketing Mix,
Quality and Production.
? To highlight the various sectors contributing to the growth of the Service sector.
Units Title No. of
Lectures
I Introduction to Services Marketing
• Role of services in modem economy
• Distinctive characteristics of services
• Marketing Challenges of services
• Services marketing environment
• Goods Vs Services marketing
• Goods-service continuum
• Consumer behavour
• Services marketing triangle
15
II Key Elements of Services Marketing
• Product - Pridna Communication Mix
• Distribution -People -Physical Evidence - Process
• Positioning - Market Segmentation
• Balancing of Demand and Capacity
• Branding of Services - Problems and solutions
15
III Service Quality
• Improving service quality and productivity
• Service quality - Gap Model
• Measuring & improving service quality
• Defining productivity-improving productivity
• Service recovery
• Complaint handling
15
IV Service Management
• Meaning
• Vision -mission strategy
• Service leadership
• Service Mapping
• Flowcharting
• Benchmarking
• Internal Marketing
• Productivity
• Current Status and Future Prospects
15
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
Reference Books:
1) Valarie A. Zeuhaml & Mary Jo Sitter, 'Service Marketing' Tata McGraw Hill editions.
2) Christoper Lovelock, Jochen Wirtz, Jayanta Chatterjee, ?Service Marketing People, Technology,
Strategy - A South Asian Perspective‘. Pearson education.
3) Harsh V.Verma, 'Services Marketing Text & Cases', Pearson Education.
4) K. Ram Mohan Rao, "Services - Marketing", Pearson Education.
5) Jay A. Kandampully, 'Services Management : The New paradigm in Hospitality", Pearson
Education.
6) C. Bhattacharjee, 'Service Sector Management", Jaico Publishing House, Mumbai. Edn 2008.
7) Govind Apte, 'Services Marketing', Oxford Press
8) S. Balachandran, 'Customer Driven Services Management', Response Book.
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.03
Elements of Logistics and Supply Chain Management
[60 Lectures]
Learning Objectives:
? To introduce them to the branch of logistics that deals with the tangible components of a
supply chain.
? To introduce students to the distribution set up.
? To introduce them to the analytical aspects of Inventory management and transportation
Units Title No. of
Lectures
I Background
• Logistics and Logistical Management: Military origin/ basic concept /
definitions/ scope/ importance in current competitive environment
• Evolution of Logistics & Supply Chain Management
• Topics to be covered at concept level: Operating Objectives of Logistics/
Logistical Performance Cycles/ Inbound Logistics/ Manufacturing support
Logistics/ Outbound Logistics/Customer Order Cycle/ Lead-time/ Logistical
interfaces/ Logistical mission/ Competitive Advantages/ 3 C‘s/ Logistical
competency/ Outsourcing Logistical Activities/ 3rd and 4th party Logistics/
Integrated logistics/ Logistical Planning & Strategy
15
Supply Chain Management
Basic concept/ definitions/ scope/ Comparison between Logistics and SCM/
Global Supply Chain scenario and importance/ Conventional Supply chains/
Supply chain participants/ channel agencies/ Relationship Management,
concept of extended enterprises/ Bull-whip effect.
Organization structure
• Basic concept/definitions/scope/objectives and importance
• Barriers In Forming Effective Organization, improving effectiveness
• Stages in evolution of logistical organization, with emphasis on modem flat
organization
Customer Service
• Definition / Scope / Objectives/Importance
• Elements of Customer Service. Seven Rights
• Customer Service Audit. Customer Service Strategy
Demand Forecasting
• Definition/ Purpose of Forecasting/ Nature of Demands/ Forecasting
• Components/ Approaches to forecasting/ Qualitative & Quantitative
• Forecasting Techniques & their applicability, Time series analysis with
numerical examples,
Order Processing:
• Integrated System / Customer Order Cycle / Electronic Data Interchange &
its Advantages
II Transportation:
• Definition/Principles/Role/Functions/Importance
• Different Modes of Transportation Road, rail, water, air, pipelines ropeways
• Advantages & Disadvantages of individual modes/Inter-Modal
Transportation/ Factors to be considered for Mode & Carrier Selection /
Modal characteristics & Classification
• Total Transportation Cost / Factors influencing Transport Cost / Transport
Infrastructure
Warehousing
• Definition/Principles/Role/Functions/Importance
• Warehouses/Distribution Centers / Warehousing / Need For
Warehousing/Economic/Service benefits
• Types Of Warehouses - Their Advantages & Disadvantages/ Warehousing
Location/ Area Of Warehouse/ Number of warehouses/ Warehousing
Operations/ Factors Affecting Warehousing Cost/ Warehouse Layout/design
principles.
Materials Handling System
• Definition/Principles/ Role/ Functions/ Importance
• Activities Covered / Functions Performed During Materials Handling /
Material Handling Equipment with selection criteria / Material handling
methods/ M. H. System Design - Objectives & Principles.
15
Packaging
• Definition/Principles/ Role/ Functions/ Importance
• Unitizing (Concept of unit-load) & palletizing/ kitting
• Logistical Functions of packaging/ Objectives & Benefits of Packaging/
Consumer S Logistical Packaging/ Factors Influencing Good Package Design
III Inventory Management
• Inventory: Definition/Principles/ Rote/ Functions/ Importance/ Purpose of
Inventory Holding / Types of Inventories/ Inventory and profitability/ Impact
of Inventory on total logistical cost
• Inventory Management: Objectives/ Importance/ Symptoms of Poor
Inventory Management/ Improving effectiveness of Inventory Management/
Inventory turnover/ Service Levels
Economic Order Quantity/ Economic Batch Quantity/ Assumptions & Its
Limitations/ Re Order level/ Safety Stock with numerical examples.
Inventory Control: Inventory ranking methods and Quadrant Technique
Selective techniques of Inventory Control: Inventory control methods:
(Pull/push models)Traditional methods: ?Q‘ MODEL & ?P‘ MODEL, two bin
system, fair-share allocation model, MRP I / MRP II
Modem methods: kanban as a tool of JIT, Vendor managed inventory (JIT II,
response based techniques-QR, CR, and AR).
DRP, ERP
Inventory Valuation
Information System
• Definition/Principles/Rote/Functions/Importance
• Management Information System: Elements of LIS/ Advantages of
Computerization of Information/ Importance of Information system/ Internal
& external Information System / Functionality (IS operations)/ Automated
Order Processing System, RFID, EDI/ Satellite tracking system
15
IV (i) Performance Measurement
• Definition/Principles/Rote/Functions/Importance/Objectives
• Activity based/process based/ Internal/External Performance Measurement
• Classification of performance measures
• Performance Auditing / Perfect Order/ Service Levels
• Characteristics of ideal performance evaluation system
(ii) Logistics Costing: Principles of Logistics Costing/ Activity Based Costing
/ Mission Based Costing/ Total Cost Analysis/ Steps to Be Adopted For Total
Cost Approach
(iii) Logistical Network analysis: Concepts/ definitions/ scope/ objectives/
importance Network options/ number of facilities/ Milk-runs/ RORO/ LASH.
15
(iv) Modem Logistics Infrastructure
• Containerization/ mechanized material handling equipment/ Deep water
ports/ ICDs & CFS network/ maritime logistics/ cold chain logistics
• Dedicated Freight Corridors/ Golden Quadrilateral and network of highways
• Specialized equipment/ double stack containers/ unit trains
• Logistics Parks
• Container Corporation of India
• Private Logistics Companies.
Continuous Internal Assessment :
Mid semester test
Project Work- Presentation
Reference Books:
1. Donald J. Bowersox, David J Closs, M Bixby Cooper 'Supply Chain Logistics
Management', Tata McGraw-HM
2. Donald J. Bowersox, David J clooss 'Logtstical management', Tata Mc Graw-Hill
Fundamentals of Logistics Management McGraw-Hill
3. Douglas M. Lambert, James R Stock & Lisa M. Ellram Irwin, 'The management of
Business Logistics Coyle', Bardi, Langley, Thomson, South – Western
4. Stephen Lemay, Joe B, 'Logistics David J Bloomberg', Hanna Prentice Hall of India
5. M Martin Christopher, "Logistics & S C", Pearson Education
6. Chopra Meindl, Kalra, 'Supply Chain Management'.
7. Herald Dyckhoff, Richard Lacks and Joachtn Reese,'Supply Chain Management'.
8. Anurag Saxena, Caaushik Sircar, 'Logistics and Supply Chain Management - Texf and
Cases' - Jaico Publishing House, Mumbai, 3rd Edn 2009.
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.04
Indian Management Thoughts and Practices
[60 lectures]
Learning objectives:
? To encourage the work on presupposition that Indian philosophy of life and Indian ethos give
an organization a holistic work culture.
? To show that Ethics followed by Corporate Houses has its foundation in the value system
? To demonstrate how one can excel in Personal, Family and Professional Life.
Units Title No. of
Lectures
I Indian Ethos
Multiplicity and variety – yet has commonness
• Focus on the ultimate Principle or Intelligence to whom (or which)
man seeks recourse.
10
II Personality:
Personality development through yoga – the three paths/marga – bhakti,
karma and Jnana
• The three gunas – sattva, rajas, tamas.
• Individual – a being with infinite capabilities and potentials – is a result
of your own actions
• Koshas: the concept of man
• Meditation – the technique for development of self
• Leadership: qualities of leaders with special reference to Indian thoughts.
• Motivation – Indian approach vis-à-vis American and Japanese
20
approaches.
III Society and Social Groups:
• Society – combination of individuals of diversity – values that reflect on
social practices and customs – impact on individual and collective
behaviors – uses coercion to enforce compliance – societal values.
• Significance of festivals – harmony with nature. Indian concept of
learning – gurukul system of learning.
10
IV Spirituality:
• The core teachings of all founders of religions.
• Spirituality vis-à-vis religion
• Concept of Maya (Illusion) – Advaita Vedanta
• Meaning, scope and implications at work
• Concept of Dharma: varna ashram dharma, svadharma
• Concept of karma – meaning and importance to managers, corporate
karma.
• Concept of Vasudhaiva Kutumbakam
20
Continuous Internal Assessment :
Mid semester test
Project Work-Assignment
Reference Books:
1) S. K. Chakraborthy, ?Management by Values?, Oxford Press
2)A. Parthasarthy, ?Vedanta Treatise?, Vedanta Life Institute
3) P. K. Ghosh, (Edt) ?Indian Ethos in Management? IPR Cell, TePP. Outreach Centre
4) S. Balachandran and others, ?Ethics, Indian Ethos and Management?, Shroff Publishers and
Distributors Pvt. Ltd.
5) G.R. Krishna, ? Indian Ethos for Modern Management?
6) Swami Someswarananda, ?Business Management Redefined- The Gita way?, Jaico publishing
House
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.05
International Finance
[60 lectures]
Learning objectives:
? To introduce students to the Fundamentals of International Finance
? To help them understand foreign exchange rate calculation in different market conditions.
? To introduce them to the concept of risk in foreign exchange.
Units Title No. of
Lectures
I Fundamentals of International Finance
• Meaning and Scope of International Finance
• Balance of payments as determinant of demand for and supply of
currency
• Exchange rate, Determinants of/factors affecting exchange rates
• Current account deficit v/s Balance of trade and their implications on
15
exchange rate
Foreign Exchange Arithmetic I
• Exchange rate quotations, Direct and Indirect rates, cross currency rates,
vehicle currency.
• % spread, calculation of cross rates
• Classification of rates in terms of settlement (cash, tom, spot and
forward)
• Arbitrage, Speculation and Trading (Spot rate arbitrage calculation)
II Foreign Exchange Arithmetic II
• Relationship between exchange rates, interest rates, and commodity
prices (through international parity conditions namely Purchasing Power
Parity, and Fisher Parity)
• Use of Covered Interest Parity theory in arbitrage, borrowing and
investment decisions.
• Calculation of forward rates through use of forward schedules, through
use of formula, annualized forward margin, calculation of swap points
(calculations for cash / tom rates to be excluded)
Exchange Rate Regimes
• Gold Standard – Features.
• Bretton Woods System – Background and Features, reasons for its
failure, Smithsonian agreement, SDRs.
• Flexible exchange rate system – Features, Managed float, Central Bank
intervention.
• Merits and Demerits of Fixed and Flexible Exchange rate systems
15
III International Foreign Exchange Markets
• Characteristics
• Dealing room operations
Euro Currency Market
• Origin and reasons for the growth of Euro currency (off shore) markets,
their characteristics and components.
• A brief understanding of the Euro-currency deposit, loans, bonds and
notes market.
• Concept of off shore banking as a form of globalization of the Euro
currency concept, its introduction in India, tax havens
International Equity Markets
• Concept of Depository Receipt,
• Global Depository Receipt- characteristics, mechanism of issue,
participants involved
• American Depository Receipt – types and characteristics
• Foreign Currency Convertible Bonds and Foreign Currency
Exchangeable Bonds
• Foreign Direct Investment and Foreign Portfolio Investment
• Participatory notes
15
IV Foreign Exchange Management in India
• Retail and Wholesale components of the Indian foreign exchange market
• Capital account Convertibility
• Reserve Management
• Role of FEDAI in the Indian foreign exchange market.
Risk Management And Derivatives:
• Risk versus exposure
• Transaction, Translation and Economic risks faced by Corporate entities
• Transaction, Position, Pre-settlement, Settlement risks faced by
commercial banks
• Internal and external hedging
• Foreign currency derivatives as instruments of risk management i.e.
Forward contracts, Swaps, Futures and Options.
• Overview of Non-deliverable forward Market (NDF market)
International Institutions
• Contribution of Bank for International Settlements in risk management
system
• European Central Bank
15
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
Reference Books:
1. Adrian Buckley – ?Essential International Money? (Pearson Education)
2. Adrian Buckley – ?International Finance? (Pearson Education)
3. Alan Shapiro – ?Foundations of Multinational Finance? (Wiley)
4. Alan Shapiro – ?Multinational Financial Management? (Wiley)
5. B.K.Chaudhuri, O.P.Agarwal – ?A Text book of Foreign Trade and Foreign Exchange? (Himalaya
Publishing House)
6. C. Jeevanandam – ?A brief course in Foreign Exchange Arithmetic? (Sultan Chand & Sons)
7. C. Jeevanandam – ?Foreign Exchange and Risk Management? (Sultan Chand & Sons)
8. C. Jeevanandam – ?Foreign Exchange Practice, concepts and Control? (Sultan Chand & Sons)
9. G. Shailaja - ?International Finance? ( Universities Press , Hyderabad)
10. Geert Bekaert & Robert Hodrick – ?International Financial Management? (Pearson Education)
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.06
Resource Raising (Elective I)
[60 lectures]
Learning Objectives:
• To give brief introduction of what are difference sources of finance.
• To understand how to use these sources to raise finance in business
• To help them understand how to do valuation of sources of finance.
Units Title No. of
Lectures
I Capital Markets
• Define ?financial system‘ and describe its three main components—financial
assets/instruments, financial intermediaries/institutions and the two key financial
markets, namely, capital and money markets
15
Equity/ Ordinary Shares
• Discuss the general features of equity/ordinary shares, the important aspects of
preemptive rights of shareholders and the merits and demerits of ordinary share
financing
• IPO, ESOP, Bonus share, Right Issue, Sweat equity.
Term Loans, Debentures/ Bonds and Preference shares
•Characteristics of term-loans, positive and negative covenants in a loan
agreement, loan amortisation and the procedure associated with a term-loan
• Describe the basic characteristics of corporate debentures/bonds/notes, general
features of a debenture issue, bond refunding options, innovative debt instrument,
the procedure of issuing debt instruments and rating of debt instruments
II Leasing and Hire-Purchase
• Define leasing, describe its main features and classification of leasing—finance
lease, operating lease, sale and lease back, single investor and leveraged lease,
domestic and international lease—and the significance and limitations of leasing
• Review and illustrate financial evaluation of leasing both from lessee‘s
perspective and lessor‘s perspective
• Describe the general features of hire-purchase, comparison of hire-purchase
with leasing and installment payment, and financial evaluation of hire-purchase
transaction from the viewpoint of the hirer as well the finance company
16
III Venture Capital Financing
• Discuss the basic features of venture capital: selection of investments, stages of
financing, financial analysis, structuring the deal/financing instruments;
investment monitoring/nurturing in terms of style, objectives of after care and
techniques; portfolio valuation; structure and legal framework; and exit of
investments
• Review of Indian venture capital scenario in terms of the SEBI regulations
14
IV Dividend and Valuation
• Describe the Modigilani-Miller (MM) approach to the irrelevance of dividends
and evaluate its validity
• Explain and illustrate the two models—Walter‘s and Gordon‘s—according to
which dividends are relevant and affect the value of the firm
15
Determinants of Dividend Policy
• Describe the general factors that affect dividend policy
• Review and evaluate the three basic types of dividend policies—constant
dividend per share, constant payout ratio and stable dividend plus extra dividend
• Contrast the basic features of bonus shares and share splits
• Understand the legal, procedural and tax aspects of dividend policy
Continuous Internal Assessment :
Mid semester test
Project Work-Assignment
Reference Books
1. Financial Management Chandra Prasana Tata McGraw
2 Financial management Khan, M and Jain,P Tata McGraw
3 Financial management and policy Jams, C Prentice Hall of India
4 Financial Management Pandey, I.M Tata McGraw
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE:C.BMS.5.07
Financial Basics for HR Professionals (Elective II)
[60 lectures]
Learning Objectives:
? To help students view Employees as assets
? To help them understand cash flow, compensation and Bonus Plans.
? To help them create a financially intelligent HR department.
Unit
No.
TOPICS No. of
Lectures
I Introduction to the Art of Finance, Spotting Assumptions, Estimates and
Biases, Importance of financial Intelligence.
Income Statement, Revenue, Costs and Expenses, Forms of Profit.
15
II Balance Sheet Basics, Assets, Liabilities and Equity, Cash as a reality
check, language of cash flow, the power of ratios.
20
III Building Blocks of ROI, Figuring ROI, analysis of capital expenditures,
deciding about outsourcing.
10
IV Financial literacy, Transparency and Corporate Performance,
Financial Literacy Strategies.
15
Continuous Internal Assessment :
Mid semester test
Project Work-Presentation
Reference Books
9. Karen Bermant, Joe Knight, ?Financial Intelligence for HR Professionals?
10. Dave Ulrich, Justin Allen?HR Transformation: Building Human Resources from the
Outside in?, ISBN -10:0071638709, ISBN-13: 978-0071638708 Edition :1
11. Dr. Jac Fitz-enz,?The New HR Analytics: predicting the Economic value of your
company‘s Human Capital Investments?
12. Dr. Jac Fitz-enz, ?The ROI of Human Capital: Measuring the Economic value of
Employee Performance?
SYLLABUS UNDER AUTONOMY
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V COURSE: C.BMS.5.08
International Business (Elective III)
[60 lectures]
Learning Objectives:
? To introduce students to the Global Dimensions of management
? To educate them on the international business theories, the environment, policies and
marketing.
Unit
No.
TOPICS No. of
Lectures
I Overview: International Business- Introduction, Concept,
Definition, Scope, Trends, Challenges and opportunities; Nature,
Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial
Perspectives- International monetary systems and financial
markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction
15
FDI, national FDI policy framework, FPI, Impact of globalization.
Globalization- Technology and its impact, Enhancing technological
capabilities, Technology generation, Technology transfer, Diffusion,
Dissemination and spill over, Rationale for globalization,
Liberalization and Unification of World economics, International
Business theories, Trade Barriers- Tariff and Non Tariff Barriers.
WTO and Doha round.
II Socio cultural Environment- Managing Diversity within and
across cultures, Country risk analysis, Macro environmental risk
assessment, Need for risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social
responsibility of TNC, Recent development in corporate social
responsibility and policy implications.
Global Human Resource Management- Selection, Development,
Performance Appraisal and compensation, Motivating employees in
the global context and managing groups across cultures,
Multicultural management.
15
III Meaning and importance of International marketing International
Marketing Strategies of product development, IPLC, role of
packaging and pricing policy in international markets. Overseas
market selection: methods of market entry and selecting potential
markets. Segmentation of markets, evaluating potential markets.
15
IV Selection of overseas distribution channels, types of foreign
intermediaries. Constraints in entering global territories.
Export – Import documents, Import and Export procedures.
INCOTERMS and breakeven pricing. Government initiatives for
Export Promotion.
15
Continuous Internal Assessment:
Mid semester test
Project Work-Presentation
Reference Books
1. Bhalla, V.K. and S. Shivaramu; International Business: Environment and
Management, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.
2. Rao, P. Subba; International Business, Himalaya Publishing House, 2002
Second Revised Edition.
3. Goldsmith, Arthur A; Business Government Society, Erwin Book Team.
4. Berry, Brian J L, Edgar C Conkling & D Michael Ray; The Global Economy in
Transition, Prentice Hall International Ltd.
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