abhishreshthaa
Abhijeet S
Winnebago Industries Inc., (NYSE: WGO), is a manufacturer of motor homes, a type of recreational vehicle or RV, in the United States. It is based in Forest City, Iowa.
The company was founded in February 1958 by businessman John K. Hanson in Forest City, which is located in Winnebago County, Iowa. At the time, the town was undergoing an economic downturn, and Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory, in a bid to revive the local economy.
Surviving a rough beginning, the entire operation was purchased by five Midwesterners, with Hanson serving as president. In 1960 the name of the company was changed to Winnebago Industries.
Strengths
* Cost advantage
* Market share leadership
* Strong financial position
* Supply chain
* Pricing
* Reputation management
* Unique products
Weaknesses
* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low market share
* Poor supply chain
* Weak management team
* Weak real estate
Opportunities
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Innovation
* Product and services expansion
* Takeovers
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
The company was founded in February 1958 by businessman John K. Hanson in Forest City, which is located in Winnebago County, Iowa. At the time, the town was undergoing an economic downturn, and Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory, in a bid to revive the local economy.
Surviving a rough beginning, the entire operation was purchased by five Midwesterners, with Hanson serving as president. In 1960 the name of the company was changed to Winnebago Industries.
Strengths
* Cost advantage
* Market share leadership
* Strong financial position
* Supply chain
* Pricing
* Reputation management
* Unique products
Weaknesses
* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low market share
* Poor supply chain
* Weak management team
* Weak real estate
Opportunities
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Innovation
* Product and services expansion
* Takeovers
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution