abhishreshthaa
Abhijeet S
The Walt Disney Company is the largest media and entertainment conglomerate in the world in terms of revenue.Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.
Strengths
* Global Standardization
* Target Customer: Children
* Creative Process
* Popular Brand Name
* Diversification
* Disruption
* Mickey Mouse likes little boys
* paedobear
* Secret Nazi Army
Weaknesses
* High sunk cost
* Excessive Research & Development
* Constant Up gradation
* High Investment
* High Risk Factor
* Limited range of target audience group
* Poor Management
* Cultural Imperialism
* Media Network Competition
* anti semetic
Opportunities
* Merchandise
* Global Localization: Think global, Act Local
* Characters of national or regional appeal
* Cheaper alternatives to soft toys
* Disney Music Channel
* Disney School of Management/Training Institute
*
Threats
* Piracy in movie industry
* Competitors: National, Regional & Global
* Employee Retention
* Highly Demanding in terms of Sales, Creativity and Innovation
* Unprofitable or hasty acquisition
* Brand Consistency
* Product Differentiation
* Lawsuits
* Terrorism
* Natural Disasters
* Change in the younger generation's preferences
* Regulations
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.
Strengths
* Global Standardization
* Target Customer: Children
* Creative Process
* Popular Brand Name
* Diversification
* Disruption
* Mickey Mouse likes little boys
* paedobear
* Secret Nazi Army
Weaknesses
* High sunk cost
* Excessive Research & Development
* Constant Up gradation
* High Investment
* High Risk Factor
* Limited range of target audience group
* Poor Management
* Cultural Imperialism
* Media Network Competition
* anti semetic
Opportunities
* Merchandise
* Global Localization: Think global, Act Local
* Characters of national or regional appeal
* Cheaper alternatives to soft toys
* Disney Music Channel
* Disney School of Management/Training Institute
*
Threats
* Piracy in movie industry
* Competitors: National, Regional & Global
* Employee Retention
* Highly Demanding in terms of Sales, Creativity and Innovation
* Unprofitable or hasty acquisition
* Brand Consistency
* Product Differentiation
* Lawsuits
* Terrorism
* Natural Disasters
* Change in the younger generation's preferences
* Regulations