SWOT ANALYSIS ON Walgreen

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abhishreshthaa

Abhijeet S
The Walgreen Company (NYSE: WAG), d/b/a Walgreens (without an apostrophe), is the largest drugstore chain in the United States. The company operates 7,563 drugstores across all 50 states, the District of Columbia and Puerto Rico. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division and Walgreens Health and Wellness division. Walgreens Health Services offers pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider to long-term care facilities). Walgreens Health and Wellness division includes Take Care Health Systems. Walgreens has 7,563 drugstores as of September 30, 2010.[5] Walgreens was founded in Chicago, Illinois in 1901, and has since expanded throughout the United States. Its headquarters is located in the nearby suburb of Deerfield, Illinois.


Strengths

* Consumer Satisfaction
* Strong management team
* Real estate location
* Market Position
* Highly productive assets
* Store managers' flexibility to make merchandising decisions

Weaknesses

* Inconsistent in-store execution
* Crowded parking lot and inconvenient phsycial layout of store
* Failure to push more private-label brands
* Failure to promote brands for baby-boomers and younger generations

Opportunities
  • Aging population favorable for core categories
  • Leverage prime real estate
  • Walgreens Health Services (WHS) division
  • In-store Health clinics expansion
    [/trey joseph graves]
    Threats

    * Promotional activity damaging margins
    * Large number of stores rapidly aging
    * Increased competition from CVS & other stores opening pharmacies (i.e., grocery stores, Wal-Mart)
    * Consolidation of trips in the retail industry
 
The term SWOT is the acronym made up of four words viz., Strengths, Weaknesses, Opportunities and Threats. Strength and weakness is internal factors of organization whereas opportunities and threats are external factors.It helps the companies to build stronger base.
 
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