SWOT ANALYSIS ON U-Haul

abhishreshthaa

Abhijeet S
U-Haul International, Inc, is a North American equipment rental company, based in Phoenix, Arizona, that has been in operation since 1945. The company was founded by Leonard Shoen (L. S. "Sam" Shoen) in Ridgefield, Washington, who began it in the garage owned by his wife's family, and expanded through franchising with gas stations.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Pricing
* Reputation management

Weaknesses

* Bad communication
* Diseconomies to scale
* Low market share
* Weak management team

Opportunities

* Acquisitions
* Emerging markets and expansion abroad

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
 
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