abhishreshthaa
Abhijeet S
Textron is a conglomerate that includes Bell Helicopter, E-Z-GO, Cessna Aircraft Company, and Greenlee, among others. It was founded by Royal Little in 1923 as the Special Yarns Company, and is headquartered at the Textron Tower in Providence, Rhode Island, United States.
With total revenues of $14.2 billion, and approximately 37,000 employees in 29 countries, Textron is currently ranked 220 on the Fortune 500 list of largest companies for 2010.
Royal Little, a Harvard graduate and veteran of World War I, founded the Special Yarns Company in 1923 with $10,000. With over 19 million spindles, Special Yarns Company saw early success in the niche market of synthetic yarns.
Special Yarns Company acquired Franklin Process Company, a cotton yarn processing company in Rhode Island in 1928. This was the first merger of what would ultimately become Textron, the first multi-industry company.
By 1930, Special Yarns sold about 4% of all rayon used in the United States, and the company changed its name to Atlantic Rayon. In 1939, the Lawrence Manufacturing Company was added.
Strengths
High R&D (Company's even ventured into robotics)
Innovation
Market share leadership in smart segment
Strong brand equity
Unique products
Production System that is refined over the years
Weaknesses
High cost structure compared to China
They depend greatly on profits coming in internationally, thus subject to global economies' performance
Opportunities
Due to increased interest from consumers into more fuel efficient and lower pollution cars, honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs.
Emerging markets and expansion abroad
China being a neighbor to Japan and has cost innovation advantages to be exploited in its global strategy
Threats
Economic slowdown due to the financial crisis in 2008
External changes (government, politics, taxes, etc)
Lower cost competitors or imports from China
Price wars in the SMART consumer segment if there is no clear product differentiation
Increase of Fuel / petrol price
With total revenues of $14.2 billion, and approximately 37,000 employees in 29 countries, Textron is currently ranked 220 on the Fortune 500 list of largest companies for 2010.
Royal Little, a Harvard graduate and veteran of World War I, founded the Special Yarns Company in 1923 with $10,000. With over 19 million spindles, Special Yarns Company saw early success in the niche market of synthetic yarns.
Special Yarns Company acquired Franklin Process Company, a cotton yarn processing company in Rhode Island in 1928. This was the first merger of what would ultimately become Textron, the first multi-industry company.
By 1930, Special Yarns sold about 4% of all rayon used in the United States, and the company changed its name to Atlantic Rayon. In 1939, the Lawrence Manufacturing Company was added.
Strengths
High R&D (Company's even ventured into robotics)
Innovation
Market share leadership in smart segment
Strong brand equity
Unique products
Production System that is refined over the years
Weaknesses
High cost structure compared to China
They depend greatly on profits coming in internationally, thus subject to global economies' performance
Opportunities
Due to increased interest from consumers into more fuel efficient and lower pollution cars, honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs.
Emerging markets and expansion abroad
China being a neighbor to Japan and has cost innovation advantages to be exploited in its global strategy
Threats
Economic slowdown due to the financial crisis in 2008
External changes (government, politics, taxes, etc)
Lower cost competitors or imports from China
Price wars in the SMART consumer segment if there is no clear product differentiation
Increase of Fuel / petrol price