abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON T-MOBILE
T-Mobile is a German provider, owned by Deutsche Telekom. It operates several GSM networks in Europe and the United States. T-Mobile also has financial stakes in mobile operators in Central and Eastern Europe. Globally, T-Mobile has some 150 million subscribers, making it the world's seventh largest mobile phone service provider by subscribers and the third largest multinational after the United Kingdom's Vodafone and Spain's Telefónica. T-Mobile UK has recently become part of a joint venture with France Telecom's mobile network provider, Orange U.K.; together they make the UK's largest mobile operator, called Everything Everywhere.
Based in Germany, T-Mobile is present in ten other European countries (Austria, Croatia, Czech Republic, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Slovakia and the United Kingdom) as well as the United States.
In late 2005, Deutsche Telekom attempted to acquire rival mobile network operator O2, but was beaten by Spain's Telefónica.
In March 2008, the company announced its plan to acquire Siemens Wireless Modules (now known as Cinterion Wireless Modules) as part of the JOMA consortium. The Siemens Wireless Modules spin off to Cinterion Wireless Modules was concluded on 1 May 2008.
In Germany, its home market, T-Mobile is the largest mobile phone operator with almost 36 million subscribers (As of January 2008[update]), closely followed by its primary rival, Vodafone. The highly profitable GSM network in Germany is scheduled to be supplemented and ultimately replaced by UMTS, for which T-Mobile spent EUR 8.2 billion in August 2000 to acquire one of the six licenses for Germany.
On July 1, 1989, West Germany's state-owned postal monopoly, Deutsche Bundespost (DBP) was reorganized, with telecommunications consolidated in a new Deutsche Bundespost Telekom unit; this was renamed Deutsche Telekom in 1995, and began to be privatized in 1996.
The analog first-generation C-Netz ("C Network", marketed as C-Tel) was Germany's first true mobile phone network (the A and B networks, also owned by the post office, had been previous radiotelephone systems), and was introduced in 1985. Following German reunification in 1990, it was extended to the former East Germany.
SWOT ANALYSIS OF T-MOBILE
Strengths
Weaknesses
Opportunities
Threats
T-Mobile is a German provider, owned by Deutsche Telekom. It operates several GSM networks in Europe and the United States. T-Mobile also has financial stakes in mobile operators in Central and Eastern Europe. Globally, T-Mobile has some 150 million subscribers, making it the world's seventh largest mobile phone service provider by subscribers and the third largest multinational after the United Kingdom's Vodafone and Spain's Telefónica. T-Mobile UK has recently become part of a joint venture with France Telecom's mobile network provider, Orange U.K.; together they make the UK's largest mobile operator, called Everything Everywhere.
Based in Germany, T-Mobile is present in ten other European countries (Austria, Croatia, Czech Republic, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Slovakia and the United Kingdom) as well as the United States.
In late 2005, Deutsche Telekom attempted to acquire rival mobile network operator O2, but was beaten by Spain's Telefónica.
In March 2008, the company announced its plan to acquire Siemens Wireless Modules (now known as Cinterion Wireless Modules) as part of the JOMA consortium. The Siemens Wireless Modules spin off to Cinterion Wireless Modules was concluded on 1 May 2008.
In Germany, its home market, T-Mobile is the largest mobile phone operator with almost 36 million subscribers (As of January 2008[update]), closely followed by its primary rival, Vodafone. The highly profitable GSM network in Germany is scheduled to be supplemented and ultimately replaced by UMTS, for which T-Mobile spent EUR 8.2 billion in August 2000 to acquire one of the six licenses for Germany.
On July 1, 1989, West Germany's state-owned postal monopoly, Deutsche Bundespost (DBP) was reorganized, with telecommunications consolidated in a new Deutsche Bundespost Telekom unit; this was renamed Deutsche Telekom in 1995, and began to be privatized in 1996.
The analog first-generation C-Netz ("C Network", marketed as C-Tel) was Germany's first true mobile phone network (the A and B networks, also owned by the post office, had been previous radiotelephone systems), and was introduced in 1985. Following German reunification in 1990, it was extended to the former East Germany.
SWOT ANALYSIS OF T-MOBILE
Strengths
- Strong brand equity and recognition in Europe and the US
- Well established 3G network base in Europe; growing in the US
- Steadily growing customer base
- Alliances with industry leading corporations in mobile services & technologies
Weaknesses
- Steady decline in average revenue per user (ARPU)
- No presence in key emerging markets
Opportunities
- Increasing 3G network coverage in the US
- First to introduce Google-based phone in the US (Android)
- Mobile internet expansion
- FreeMove alliance
Threats
- Intensifying competition & consolidation in the US market (AT&T, Sprint)
- Economic slowdown in the European Union, US
- European Union regulation on cross-border cell phone usage by customers