SWOT ANALYSIS ON Sunsilk

[abhishreshthaa]

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo[1]. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.

Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.


Strengths

* International Company
* Asset leverage
* Online growth
* Loyal customers
* Strong management team
* Supply chain
* Pricing
* Unique products

Weaknesses

* Bad communication
* Diseconomies to scale
* Weak management team

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Online

Threats

* Cheaper technology
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports

 

[Business-education]

Swot analysis is the framework of knowing yourself, in practical sense no one knows better than you and your company. Similarly if yo have the competitor in the market, then you scrutinized his each and every activities. Swot analysis keeps you alert and always push invent something new and unique. Swot analysis also helps you identify the possible business opportunity roaming in the market, you just need to trigger the perfect plan and rest the consumer will take care.