abhishreshthaa
Abhijeet S
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle Washington.
Starbucks is the largest coffeehouse company in the world with over 17,800 stores in 49 countries, including over 11,000 in the United States, almost 800 in the UK, and nearly 1000 in Canada.
Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.
From Starbucks' founding in later forms in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-'90s, and overseas stores now constitute almost one third of Starbucks' stores. The company planned to open a net of 900 new stores outside of the United States in 2009, but has announced 900 store closures in the United States since 2008.
Starbucks has been a target of protests on issues such as fair-trade policies, labor relations, environmental impact, political views, and anti-competitive practices.
Strengths
●Product diversification
●Established logo, developed brand,
copyrights, trademarks, website and
patents
●Company operated retail stores,
International stores (no franchise)
●High visibility locations to attract customers
●Valued and motivated employees, good
work environment
●Good relationships with suppliers
●Industry market leader
●Globalized
●Customer base loyalty
●Product is the last socially accepted
addiction
●Widespread and consistent
●Knowledge based
●Strong Board
●Strong financial foundation
Weaknesses
●Size
●Lack of internal focus (too much focus on
expansion)
●Ever increasing number of competitors in a
growing market
●Self cannibalization
●Cross functional management
●Product pricing (expensive)
Opportunities
●Expansion into retail operations
●Technological advances
●New distribution channels (delivery)
●New products
●Distribution agreements
●Brand extension
●Emerging international markets
●Continued domestic expansion/domination
of segment
Threats
●Competition (restaurants, street carts,
supermarkets, other coffee shops, other
caffeine based products)
●US market saturation
●Coffee price volatility in developing
countries
●Negative publicity from poorly treated
farmers in supplying countries
●Consumer trends toward more healthy ways
and away from caffeine
●Fragile state of worldwide production of
specialty coffees
●Alienation of younger, domestic market
segments
●Corporate behemoth image
●Cultural and Political issues in foreign
countries
Starbucks is the largest coffeehouse company in the world with over 17,800 stores in 49 countries, including over 11,000 in the United States, almost 800 in the UK, and nearly 1000 in Canada.
Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.
From Starbucks' founding in later forms in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-'90s, and overseas stores now constitute almost one third of Starbucks' stores. The company planned to open a net of 900 new stores outside of the United States in 2009, but has announced 900 store closures in the United States since 2008.
Starbucks has been a target of protests on issues such as fair-trade policies, labor relations, environmental impact, political views, and anti-competitive practices.
Strengths
●Product diversification
●Established logo, developed brand,
copyrights, trademarks, website and
patents
●Company operated retail stores,
International stores (no franchise)
●High visibility locations to attract customers
●Valued and motivated employees, good
work environment
●Good relationships with suppliers
●Industry market leader
●Globalized
●Customer base loyalty
●Product is the last socially accepted
addiction
●Widespread and consistent
●Knowledge based
●Strong Board
●Strong financial foundation
Weaknesses
●Size
●Lack of internal focus (too much focus on
expansion)
●Ever increasing number of competitors in a
growing market
●Self cannibalization
●Cross functional management
●Product pricing (expensive)
Opportunities
●Expansion into retail operations
●Technological advances
●New distribution channels (delivery)
●New products
●Distribution agreements
●Brand extension
●Emerging international markets
●Continued domestic expansion/domination
of segment
Threats
●Competition (restaurants, street carts,
supermarkets, other coffee shops, other
caffeine based products)
●US market saturation
●Coffee price volatility in developing
countries
●Negative publicity from poorly treated
farmers in supplying countries
●Consumer trends toward more healthy ways
and away from caffeine
●Fragile state of worldwide production of
specialty coffees
●Alienation of younger, domestic market
segments
●Corporate behemoth image
●Cultural and Political issues in foreign
countries