abhishreshthaa
Abhijeet S
Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name.Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. In six years the company became a multimillion dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy ‘E’ Award for Excellence.
Strengths
• Revlon is the major player in cosmetics, skin care, fragrance and personal care products. It has long history of 75 years.
• Famous brand especially among the women’s.
• Despite of heavy debt and net losses from last few years. Product development is the main focus area for Revlon.
• Strong research and development.
• Revlon products are sold in more than 100 countries.
• Revlon 43 percent sales are from United States market.
• It has been supporting several health programs for Women.
• Advertising is one of the key areas for Revlon.
• Revlon aims to provide quality products.
• Distribution channels are well managed that the reason Revlon products are used in more than 100 countries of the world.
Weaknesses
• Weak financial position due to net losses and heavy debts.
• Cutting down number of jobs reduce employee trust on the Company.
• Continuous changes in the Organizational Structure may impact the performance for employees.
• Besides advertising other marketing areas are the weak.
Opportunities
• Revlon is currently facing financial problems so joint ventures or partnership with other players in the industry may open the doors of new opportunities.
• Utilize all marketing methods to promote its products; it will help to boost the sales of the company.
• Develop products for male segment.
Threats
• Intense competition with major players of the industry including Procter & Gamble, Unilever, L’Oreal,
• Rapid changes in fashion may require heavy budgets for product development & marketing. Revlon has to find some financial assistance to support its operation to sustain its position in the industry.
• Revlon selling its products through websites but it haven’t made efforts to develop relations with the customers through online channels.
• Government instability and variation in exchange rate in few countries
• Focused towards woman segment
Strengths
• Revlon is the major player in cosmetics, skin care, fragrance and personal care products. It has long history of 75 years.
• Famous brand especially among the women’s.
• Despite of heavy debt and net losses from last few years. Product development is the main focus area for Revlon.
• Strong research and development.
• Revlon products are sold in more than 100 countries.
• Revlon 43 percent sales are from United States market.
• It has been supporting several health programs for Women.
• Advertising is one of the key areas for Revlon.
• Revlon aims to provide quality products.
• Distribution channels are well managed that the reason Revlon products are used in more than 100 countries of the world.
Weaknesses
• Weak financial position due to net losses and heavy debts.
• Cutting down number of jobs reduce employee trust on the Company.
• Continuous changes in the Organizational Structure may impact the performance for employees.
• Besides advertising other marketing areas are the weak.
Opportunities
• Revlon is currently facing financial problems so joint ventures or partnership with other players in the industry may open the doors of new opportunities.
• Utilize all marketing methods to promote its products; it will help to boost the sales of the company.
• Develop products for male segment.
Threats
• Intense competition with major players of the industry including Procter & Gamble, Unilever, L’Oreal,
• Rapid changes in fashion may require heavy budgets for product development & marketing. Revlon has to find some financial assistance to support its operation to sustain its position in the industry.
• Revlon selling its products through websites but it haven’t made efforts to develop relations with the customers through online channels.
• Government instability and variation in exchange rate in few countries
• Focused towards woman segment